On the agenda: Two Rivers packet — AI data center (Jul 21)

BUSINESS IMPROVEMENT
DISTRICT BOARD MEETING
Tuesday, July 21, 2026 at 8:00 AM
Council Chambers - City Hall, 3rd Floor
1717 E. Park Street, Two Rivers, WI 54241

AGENDA
1.

CALL TO ORDER

2.

ROLL CALL
Board members: Bill Kiel, Joanne Kouba, Gina Krahn, Theresa Kronforst, Melvin Mazariegos, Marv
Moore, Pam Wargin

3.

SELECTION OF A CHAIR FOR THE BID BOARD

4.

SELECTION OF A VICE-CHAIR FOR THE BID BOARD

5.

APPROVAL OF MINUTES
A. Approval of BID meeting minutes from May 21,2026

6.

BID BUSINESS
A. Review of Business Improvement District & Recommendation from Two Rivers Main
Street Board of Directors from June 10, 2026
Summary: The BID Board will review the formal recommendation adopted unanimously by the
Two Rivers Main Street Board of Directors on June 10, 2026, regarding proposed amendments
to the Business Improvement District boundaries. The discussion will provide Board members
with an opportunity to consider the rationale for the recommended boundary changes and
evaluate whether the proposal aligns with the BID's mission and future growth objectives before
taking formal action on a recommendation.
B. Action Amending Business Improvement District Boundaries with Recommendation to
the Plan Commission & City Council
Summary: The BID Board will consider taking formal action on a recommendation to amend
the boundaries of the Business Improvement District (BID). If approved, the Board's
recommendation will be forwarded to the Plan Commission for consideration at its September
14, 2026 meeting, after which the proposed boundary changes would proceed to the City
Council for final consideration. This action represents the next step in the statutory three-part
approval process established under Wisconsin law for modifying BID boundaries.

7.

ADJOURNMENT

In accordance with the requirements of Title II of the Americans with Disabilities Act (ADA), the City of Two Rivers will not discriminate
against qualified individuals with disabilities on the basis of disability in its services, programs, or activities. If you need assistance or
reasonable accommodations in participating in this meeting or event due to a disability as defined under the ADA, please call the City Clerk's
office at 920-793-5526 or email [email protected] at least 48 hours prior to the scheduled meeting or event to request an accommodation.
For additional assistance, individuals with hearing or speech disabilities can call 711 and be connected to a telephone relay system. It is
possible that members of and possibly a quorum of governmental bodies of the municipality may be in attendance at the above stated
meeting to gather information; no other action will be taken by any governmental body at the above-stated meeting other than the
governmental body specifically referred to above in this notice.

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BUSINESS IMPROVEMENT DISTRICT BOARD MEETING
Thursday May 21, 2026, at 12:00 PM

Section 5, ItemA.

Council Chambers - City Hall, 3rd Floor 1717 E.
Park Street, Two Rivers, WI 54241

MINUTES
1.

CALL TO ORDER
Pam Wargin called the meeting to order at 12:00 PM.

2.

ROLL CALL
Present: Bill Kiel, Joanne Kouba, Gina Krahn, Theresa Kronforst, Marv Moore, Pam Wargin
Excused: Melvin Mazariegos

3.

REVIEW OF BUSINESS IMPROVEMENT DISTRICT/ PUBLIC INPUT
Members of the public and business owners who are in the BID discussed many questions and
concerns. City staff distributed a map and FAQ document which outlined answers to questions
regarding the BID. The main concern from the public included questioning why the BID exists and how
they benefit from it. A few in attendance voiced frustrations on a variety of topics extending beyond
the BID discussion, including taxes in general, downtown revitalization efforts, property assessments,
and AI data centers. Many of these topics are outside the scope of this meeting. The primary focus of
the meeting is on changes to the BID map boundaries. A few members of the public want the
boundaries to be more restrictive and are not interested in being within the BID. Others in attendance
saw the benefit and want to be in the BID. People also questioned whether the residential homes on
22nd Street should be excluded, which upon further evaluation is not in the BID. The public also had
dissatisfaction with the Main Street Board and would like a future meeting with them involved.
Public comment was closed at 12:40 pm.

4.

CONSIDER AMENDING BUSINESS IMPROVEMENT DISTRICT BOUNDARIES WITH RECOMMENDATION TO
THE PLAN COMMISSION AND CITY COUNCIL
The Business Improvement District Board explained that the purpose of the BID is to determine the
levy percentage. As for action at today’s meeting, the Board is looking at expanding the boundaries for
the BID. This could have positive impacts on business owners, whereas if the BID is expanded, people
could potentially pay less. The Board explained that the map being presented is not clear enough to
move forward.
A motion was made to reconsider the boundaries with a clearer map at a future meeting.
Motion made by Kiel, seconded by Kronforst.
Motion carried with a voice vote.

5.

ADJOURNMENT
Bill Kiel motioned to adjourn at 1:00 pm, seconded by Wargin. All in favor.
Respectfully submitted, Adam Taylor, Recording Secretary

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Section 6, ItemA.

June 10, 2026, Two Rivers Main Street Recommendation
1. Introduction of BID Board Reps – Bill Kiel & Theresa Kronforst.
a. Discussion of TR Main Street suggested BID Boundaries, and justification for
expansion of said boundaries. Bill suggested that the BID Board sets the assessment and
boundaries, but that TRMS does the work and needs to show the results that the BID
dollars generate.
b. ACTION ITEM: Travis Stevens makes the motion to adopt the map as written, and
requests BID Meeting in mid July to formally adopt the request with TRMS providing
documents supporting the changes. Steve seconded. Unanimous vote yes.

1717 E. Park St., P.O. Box 417, Two Rivers, WI 54241 Phone: 920.794.1482
E-mail: [email protected]
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Section 6, ItemA.

TWO RIVERS MAIN STREET
Building a Stronger Downtown Together
A 501(c)3 Non-Profit Dedicated to Economic Development, Beautification & Community Engagement

Two Rivers Main Street works with property owners, businesses, community partners, and local government to
create a vibrant, welcoming, and thriving downtown district — providing resources, advocacy, and
opportunities for long-term success.

$

⌂

Business
Support

Property
Development

Retention, attraction &
growth resources

Planning & marketing
for spaces

✦

♥

Beautification

Community
Events

Public art, murals &
streetscape

3 major annual events
+ more

■
Networking
State resources &
peer connections

BUSINESS & PROPERTY SUPPORT

COMMUNITY PROGRAMS & RESOURCES

Assistance & Advocacy
▪ Assistance and advocacy for private property
owners and businesses
▪ Support navigating local resources and
development opportunities
▪ Guidance on downtown improvement and
business growth

Beautification & Placemaking
▪ Public art, murals, and seasonal flower displays
▪ Streetscape and public right-of-way
improvement planning
▪ Seasonal decorations and community-focused
enhancements

Business Retention & Attraction
▪ Support for business retention and attraction
efforts
▪ Recruitment of businesses to available
commercial spaces
▪ Promotion of downtown as a destination for
shopping, dining, entertainment, and
investment
Grants & Improvement Programs
▪ Grants for exterior and sign improvements
▪ Encouragement of high-quality storefronts and
building rehabilitation
▪ Support for preserving and enhancing
downtown character

Events & Promotions
▪ Three major annual events and several smaller
community events
▪ Special BID events encouraging shopping,
dining, and entertainment
▪ Promotions designed to increase visibility for
local businesses
Networking & State Resources
▪ Peer-to-peer networking opportunities
▪ Access to Wisconsin State Main Street
resources and consultants
▪ Architectural design sketches, finance, web
design, merchandising support
▪ Educational opportunities and business
development support

WHY INVEST IN DOWNTOWN TWO RIVERS?
Economic
Growth

Increased
Tourism

Local
Entrepreneurship

Property Value
Enhancement

Community
Identity

A Place to Live,
Work & Visit

Get Involved — Join the Momentum
Whether you are opening a business, improving a property, sponsoring an event, or supporting downtown — Two
Rivers Main Street is here to help. | Follow us on social media or contact us to learn how you can shape the
future of downtown Two Rivers.

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21ST ST

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19TH ST

22ND ST

STH 42

JEFFERSON ST

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POLK ST

23RD ST

EAST

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ADAMS

MONROE ST

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Section 6, ItemA.

V ER ST
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PROPOSED BOUNDARY
OF TWO RIVERS
BUSINESS IMPROVEMENT
DISTRICT

SCALE

0

250

500

1000

CITY OF TWO RIVERS
BUSINESS IMPROVEMENT DISTRICT

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