On the agenda: Rockbridge County meeting — data center (Jan 20)

County of Rockbridge

ECONOMIC DEVELOPMENT
AUTHORITY

Office of Economic Development
150 South Main Street
Lexington, Virginia 24450
Office: (540) 463-1473
www.co.rockbridge.va.us
AGENDA
ROCKBRIDGE COUNTY ECONOMIC DEVELOPMENT
AUTHORITY
BOARD MEETING ROOM
JANUARY 20, 2026
8:30 am

BARTON BOYD BROWN
STEVE FLINT
DAVID HAWKINS
ANNE HERRING
STACY STEVENS
THOMAS VANDIVER
JAMES “JAY” WILLIAMS

********************************************************
In addition to citizens attending in person, have several options to view or participate in the Zoom
meeting Webinar as described below:
1. Join the Rockbridge County Economic Development Authority Zoom Webinar

https://us02web.zoom.us/j/81975217616?pwd=K0g4akZPaWxweWNGSUQ0eDM2OUxtdz09

Passcode: 831633

2. Or Telephone:
Dail into one of the following numbers
+1 301715 8592 or +1 305 224 1968 or +1 309 205 3325 or +1 312 626 6799 or +1 646 931 3860
Webinar ID: 819 7521 7616
Passcode: 831633
If you have never joined a Zoom webinar, you can find instructions to join at the following link:
https://support.zoom.us/hc/en-us/articles/115004954946-Joining-and-participating-in-a-webinarattendee***************************************************
1.
Call to Order
2.
Election of Officers
3.
Consideration of Adoption of the 2026 Meeting Schedule
4.
Consideration of Renewal of the Electronic Meeting Policy
5.
Changes to the Agenda
6.
Citizen Comments
In addition to physically attending the meeting, Citizens Comments can be made by joining the Zoom webinar by
phone or computer using the instructions at the top of page one (1) of this document, then you can click on the "Raise Hand"
button. The mediator will unmute you and announce that you can address your comment. ii. If you call in, the mediator will
announce the phone number as it is unmuted, and the caller can then state if he or she wishes to comment.

7.
8.
9.
10.
11.

12.

Minutes (December 15, 2025)
Virginia Horse Center Annual Report
Consideration of the Adoption of the 2026-2027 Strategic Economic Development Plan
Meeting Policy Discussion Follow-up
Reports and Updates
a. Financial Reports
b. Activities Reports
c. County Development Reports
d. Business Retention, Expansion, and Attraction Report
e. Talent Attraction and Workforce Development Report
f. Housing Subcommittee Report
g. New Initiatives
h. Other Reports and Updates
Board Comments

AT A MEETING OF THE ROCKBRIDGE COUNTY ECONOMIC DEVELOPMENT
AUTHORITY HELD AT THE ROCKBRIDGE COUNTY ADMINISTRATIVE OFFICES
ON JANUARY 20, 2026
AGENDA ITEM:

Election of Officers

SUBMITTED BY:

Brandy Flint, Secretary

DATE:

01/12/2026

Summary of Information:
At your first meeting of the year, the EDA holds Election of Officers for the upcoming year.
The election of officers includes the Chair, Vice-Chair and Secretary.
The current slate of officers is Mr. Brown as Chair, Mr. Hawkins as Vice-chair, and Ms.
Flint as Secretary.
Recommendations:
Open the floor for nominations for all three officer positions. Members may choose to continue with the
existing slate by recommending the reappointment of the current officers for the upcoming year, or they
may nominate new candidates. This item will be decided by a roll call vote.

AT A MEETING OF THE ROCKBRIDGE COUNTY ECONOMIC DEVELOPMENT
AUTHORITY HELD AT THE ROCKBRIDGE COUNTY ADMINISTRATIVE
OFFICES ON JANUARY 20. 2026

AGENDA ITEM:

Consideration of Approval of the 2026 Meeting Schedule

SUBMITTED BY:

Conor Mitts

DATE:

January 12, 2026

SUMMARY OF INFORMATION:
At its first meeting of the year, the Economic Development Authority establishes its meeting
schedule for the year ahead. Traditionally, meetings have been held on the third Monday of
each month at 8:30 a.m. For this year, a proposed alternative would shift meetings to the
third Tuesday of each month at 5:30 p.m. This change would help avoid holidays that
frequently fall on Mondays, eliminate conflicts with Shenandoah Valley Workforce
Development Board Business Solutions Team meetings, and potentially increase public
participation by offering a meeting time that is more convenient for working residents.
Recommendation:
Staff recommends changing the meeting time to the third Tuesday of each month at 5:30
p.m. The proposed meeting schedules should be reviewed and discussed. Adoption of a
meeting schedule will require a motion specifying which schedule is being approved as
presented.
Attachments:
Proposed meeting schedules:
1. 2026 Meeting Schedule – Third Mondays at 8:30am
2. 2026 Meeting Schedule – Third Tuesday at 5:30 pm

ROCKBRIDGE COUNTY ECONOMIC DEVELOPMENT AUTHORITY
2026 MEETING SCHEDULE
Please be advised the Rockbridge County Economic Development Authority (EDA) holds regular meetings on the
third (3rd) Monday of each month at 8:30 a.m. unless otherwise indicated. Meetings are held on the first floor of
the Rockbridge County Administrative Office Building in the Board of Supervisors Meeting Room located at 150
South Main Street in Lexington, Virginia.
Please note the following:
• If a State-issued holiday falls on the third Monday of any month, the EDA will hold its meeting the following
business day. Those Tuesday meetings are denoted (*).
• This calendar includes the first (organizational meeting) of 2027.

2026 ECONOMIC DEVELOPMENT AUTHORITY MEETING SCHEDULE

Tuesday, January 20, 2026*
Tuesday, February 17th *
Monday, March 16th
Monday, April 20th
Monday, May 18th
Monday, June 15th
Monday, July 20th
Monday, August 17th
Monday, September 21st
Monday, October 19th
Monday, November 16th
Monday, December 21st
Tuesday, January 19, 2027*

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ROCKBRIDGE COUNTY ECONOMIC DEVELOPMENT AUTHORITY
2026 MEETING SCHEDULE
Please be advised the Rockbridge County Economic Development Authority (EDA) holds regular meetings on the
third (3rd) Tuesday of each month at 5:30 p.m. unless otherwise indicated. Meetings are held on the first floor of
the Rockbridge County Administrative Office Building in the Board of Supervisors Meeting Room located at 150
South Main Street in Lexington, Virginia.
Please note the following:
• If a State-issued holiday falls on the third Tuesday of any month, the EDA will hold its meeting the following
business day. Those Wednesday meetings are denoted (*).
• This calendar includes the first (organizational meeting) of 2027.

2026 ECONOMIC DEVELOPMENT AUTHORITY MEETING SCHEDULE

Tuesday, January 20, 2026
Tuesday, February 17th
Tuesday, March 17th
Tuesday, April 21st
Tuesday, May 19th
Tuesday, June 16th
Tuesday, July 21st
Tuesday, August 18th
Tuesday, September 15th
Tuesday, October 20th
Tuesday, November 17th
Tuesday, December 15th
Tuesday, January 19, 2027

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AT A REGULAR MEETING OF THE ROCKBRIDGE COUNTY ECONOMIC
DEVELOPMENT AUTHORITYHELD AT THE ROCKBRIDGE COUNTY
ADMINISTRATIVE OFFICES ON
TUESDAY, JANUARY 20, 2026
RESOLUTION TO RE-ADOPT ROCKBRIDGE COUNTY ECONOMIC
DEVELOPMENT AUTHORITY ELECTRONIC MEETING POLICY
BE RESOLVED that the Economic Development Authority of the County of Rockbridge,
Virginia, hereby adopts the following:
ROCKBRIDGE COUNTY ECONOMIC DEVELOPMENT AUTHORITY’S
ELECTRONIC MEETING POLICY
1.
Electronic Participation in Meetings: Except in the case of All-Virtual Electronic
Meetings covered later in this Policy, it is the policy of the Rockbridge County Economic
Development Authority, that any individual member may participate remotely in meetings of
Economic Development Authority or any of its committees by electronic means as permitted by
Virginia Code § 2.2-3708.2 and § 2.2-3708.3. This policy shall apply, strictly and uniformly,
without exception, to the entire membership of the Economic Development Authority and without
regard to the identity of the member requesting remote participation or the matters that will be
considered or voted on at the meeting.
For purposes of this Policy, “electronic communication” means the use of technology
having electrical, digital, magnetic, wireless, optical, electromagnetic, or similar capabilities to
transmit or receive information.
2.
Applicability: An individual member may participate in a meeting of the Rockbridge
County Economic Development Authority through electronic communication from a remote
location for the following reasons:
A.
A temporary or permanent disability or other medical condition prevents the board
member from attending the meeting in person; or
B.
A medical condition of a member of the board member's family requires the
member to provide care that prevents the member from attending the meeting in person; or
C.
The board member's principal residence is more than 60 miles from the meeting
location identified in the required notice for such meeting; or
D.
A personal matter prevents the board member from attending the meeting in person
and the board member identifies with specificity the nature of the personal matter; provided,
however, that such participation is limited to no more than two (2) meetings of the Economic
Development Authority each calendar year or 25 percent of the meetings held per calendar year
(rounded up to the next whole number), whichever is greater.
-1-

3.

Procedures:

A.
Notification: The board member requesting to participate through electronic
communication from a remote location must notify the Chairman of the Board on or before the
day of the meeting.
B.
Quorum: Whenever an individual board member wishes to participate in a meeting
through electronic communication from a remote location, a quorum of the Economic
Development Authority must be physically assembled at one primary or central meeting location
identified in the public notice required for the meeting.
C.
Technological requirement: Arrangements shall be made for the voice of the
remote participant to be heard by all persons at the primary or central meeting location.
D.
Approval Process: Individual participation from a remote location shall be
approved by the Chairman unless such participation would violate this Policy or the provisions of
the Virginia Freedom of Information Act (VFOIA). If the member’s participation from a remote
location is disapproved because such participation would violate this policy or the VFOIA, such
disapproval shall be recorded in the Minutes with specificity. If a member’s remote participation
is disapproved, the member may remotely audit the meeting, without participation.
E.
Documentation: The reason the member is unable to attend the meeting and the
remote location from which the member participates shall be recorded in the official Minutes of
the meeting; however, the remote location need not be open to the public and may be identified in
the Minutes by a general description. If participation is approved pursuant to Section 2(A) or 2(B),
the Minutes shall include the fact that the member participated through electronic communication
means due to a (i) temporary or permanent disability or other medical condition that prevented the
member's physical attendance or (ii) family member's medical condition that required the member
to provide care for such family member, thereby preventing the member's physical attendance. If
participation is approved pursuant to Section 2(C), the Minutes shall include the fact that the
member participated through electronic communication means due to the distance between the
member's principal residence and the meeting location. If participation is approved pursuant to
Section 2(D), the Minutes shall include the specific nature of the personal matter cited by the
member.
4.
State of Emergency: The Economic Development Authority may meet by electronic
communication means without a quorum physically assembled at one location when the Governor
has declared a state of emergency in accordance with Virginia Code § 44-146.17, or the County
has declared a local state of emergency pursuant to Virginia Code § 44-146.21, provided: (i) the
catastrophic nature of the declared emergency makes it impracticable or unsafe to assemble a
quorum in a single location, and (ii) the purpose of the meeting is to provide for the continuity of
operations of the public body or the discharge of its lawful purposes, duties, and responsibilities.
If an emergency meeting is held or to be held pursuant to this section, the Economic
Development Authority shall:

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(a)
Give public notice using the best available method given the nature of the
emergency contemporaneously with the notice provided to the members of the Board of
Supervisors; and,
(b)
Make arrangements for public access to the meeting through electronic
communication means, including videoconferencing; and,
(c)
Provide the public with the opportunity to comment at such meetings when public
comment is customarily received; and,
(d)

Otherwise comply with the provisions of the Virginia Freedom of Information Act.

For any meeting conducted pursuant to this section, the nature of the emergency, the fact
that the meeting was held by electronic communication means and the type of electronic
communication means by which the meeting was held shall be stated in the Minutes of the meeting.
The provisions of this section shall be applicable only for the duration of the emergency
declared pursuant to Virginia Code § 44-146.17 or § 44-146.21.
5.
Electronic (“All-Virtual”) Meetings. In accordance with §2.2-3701 and §2.2-3708.3 of
the Code of Virginia, the Economic Development Authority and any of its committees separately
may conduct all-virtual public meetings in which all who participate do so remotely, provided that
the electronic communication means by which members of the public may witness the meeting is
disclosed in the public notice of the meeting. Public access to the all-virtual public meeting shall
be provided via electronic communication means. Any interruption in the means of electronic
communication for an all-virtual meeting shall result in a suspension of action at the meeting until
repairs are made and public access is restored.
For purposes of this Policy, an “all-virtual meeting” is a meeting conducted by electronic
means during which all members who participate do so remotely rather than being assembled in
one physical location and to which public access is provided through electronic communication
means.
The Economic Development Authority or its committees may not convene an all-virtual
meeting: (a) more than two times per calendar year or 50 percent of the meetings held per calendar
year rounded up to the next whole number, whichever is greater, or (b) consecutively with another
all-virtual meeting.
When audio-visual technology is available during an all-virtual meeting, a member of the
Economic Development Authority will be considered absent for purposes of quorum during any
portion of the meeting in which visual communication with the member is voluntarily disconnected
or otherwise fails or in which audio communication involuntarily fails.
During an all-virtual meeting, no more than two members of the Economic Development
Authority may participate from the same remote location unless that remote location is open to the
public for physical access.

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This Resolution shall be effective on and from the ___ day of __________, 202_.
Adopted this ___ day of __________, 202_.
Recorded Vote:
AYES:
NAYES:
ABSENT:
ABSTAIN:
ROCKBRIDGE COUNTY ECONOMIC DEVELOPMENT AUTHORITY
By:

______________________________________
, Chairman

Attest: ______________________________________
Brandy Flint, Secretary

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AT A MEETING OF THE ROCKBRIDGE COUNTY ECONOMIC DEVELOPMENT
AUTHORITY HELD AT THE ROCKBRIDGE COUNTY ADMINISTRATIVE OFFICES ON
JANUARY 20, 2026
AGENDA ITEM:

Minutes for the December 20, 2025 Meeting

SUBMITTED BY:

Conor Mitts

DATE:

January 12, 2026

AT A REGULARLY SCHEDULED MEETING OF THE ROCKBRIDGE COUNTY
ECONOMIC DEVELOPMENT AUTHORITY (EDA) HELD AT THE ROCKBRIDGE
COUNTY ADMINISTRATIVE OFFICES LOCATED AT 150 SOUTH MAIN STREET,
LEXINGTON, VA 24450, DECEMBER 15, 2025, AT 8:30 A.M.
PRESENT IN PERSON:
PRESENT ONLINE:
ABSENT:
SECRETARY:
BOARD OF SUPERVISORS:
MEDIA:
ATTORNEY:
STAFF:
OTHER:

BARTON BOYD BROWN II., CHAIR; DAVID HAWKINS,
VICE-CHAIR; JAMES “JAY” WILLIAMS; ANNE
HERRING
STACY STEVENS
THOMAS VANDIVER; STEVE FLINT
BRANDY FLINT
DAVID MCDANIEL (NOT IN ATTENDANCE)
NONE
JOHN DRYDEN (ONLINE)
CONOR MITTS
NONE

*********
Chair Brown called the meeting to order at 8:34 am.
Mr. Stevens participated as a voting member online from his home, he was
unable to be present in person due to a personal scheduling conflict.
*********
The second agenda item was changes to the agenda.
There were none.
*********
The third agenda item was citizen comments.
There were none.
*********
The fourth agenda item was the adoption of the November 2025 meeting minutes.
Upon a motion by Ms. Herring, seconded by Mr. Hawkins, the EDA voted
unanimously to adopt the minutes.
*********
The fifth agenda item was a Meeting Policy Discussion
County Attorney John Dryden was present online to review the State regulations
about what constitutes as a meeting of the EDA.
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It was stated that it is considered a meeting of the EDA if there are 3 or more
members present at gathering where discussions or decisions are made regarding EDA
business. This would require public notice of the meeting and minutes to be taken.
Additionally, it was stated that if 2 or more members are part of an official
subcommittee, there must be public notice for the meetings of the subcommittee,
although minutes are not required to be taken.
There was a lengthy discussion of specific instances and whether they would
qualify as a meeting, and Mr. Dryden stated that he would provide a memo that clearly
defines the meeting rules and provides examples.
*********
The sixth agenda item was a discussion on Innovative Ideas
Chair Brown began the discussion by stating that he would like to see this
discussion on innovative ideas become a regular fixture on the agenda to drum up fresh
strategies and opportunities for economic progress.
Chair Brown lead off stating that he wants to explore the possibility of having the
Board of Supervisors set aside a portion of the county’s reserve excess for economic
development projects and development.
Mr. Hawkins stated that he supported Mr. Brown’s suggestion, stating that it
would allow us to complete with our neighbors and explore the acquisition of property
for economic development projects.
Mr. Hawkins also stated that the EDA Housing Subcommittee will be tackling the
problem of funding infrastructure extension and improvements projects to facilitate
housing development.
Mr. Williams stressed the need to think and work regionally, emphasizing that
everything that the county does affects the cities and vice versa. He suggested that the
three localities should pursue a joint venture to acquire land to develop housing in a
location that would benefit all three municipalities.
Mr. Williams highlighted that the Berkstresser property is a perfect opportunity for
a housing/childcare project that could benefit the region at large.
Mr. Williams suggested that the county look into purchasing the Natural Bridge
High School to convert it into a multi-family housing project.
Mr. Williams suggested the same be considered for the Rockbridge Middle
School. He said that the county should consider purchasing it in order to develop
housing and make better use of the site’s resources.
Mr. Stevens stated that he wants to make it clear that housing is a priority for the
County, one that the EDA will continue to pursue at every opportunity. He stressed the
need to explore innovative products and construction techniques to foster housing
development. Additionally, he echoed Mr. Hawkins, stating that we must pursue grants
and funding options to improve our infrastructure.
Lastly, Mr. Hawkins stated that these goals and projects need to be prioritized
and addressed in order for effective action to be taken.
*********
The seventh agenda item was reports and updates.
2|Page

1.

a. Financial Report - Summary of Information:
Balance as of November 1, 2025
Credit Transactions:
Interest Earned 11/30/2025

$82,573.03

33.93

Debt Transactions:
<000.00>

2.
3.

Balance as of November 30, 2025

$82,606.96

Certificate of Deposit – Cornerstone Bank as of 07/07/2025
Restricted Escrow Account
Total EDA Funds

$52,549.57
$18,820.52
$153,977.05

Funding commitments:
Airport Feasibility Study (estimated county share)
This item will be paid from the EDA checking account.
Total Committed Funds

$ 23,731.00
$ 23,731.00

Available Funds for Projects

$130,246.05

After Ms. Flint reviewed the report, Mr. Hawkins motioned to approve the
financial report as presented, Mr. Williams provided the second, and the EDA
unanimously approved the financial report as presented.
b. Activities Report
Office of Economic Development
Monthly Staff Report
(September 2025 Activities)
Economic Development Authority
The Economic Development Authority (EDA) met on November 17th. During the meeting
standard agenda items were addressed, including the approval of the October minutes, the
review and approval of the activities reports and financial reports. Mr. Andrew Powell, the
Director of Rockbridge Creative Institute was present to speak on the Institute’s mission and
progress. County Administrator Spencer Suter was present and gave a broadband update.
Lastly, a work session for the biennial update of the strategic economic development plan
began, final edits and suggestions were incorporated and then the EDA voted to continue their
meeting on November 24th at 4:00pm. The meeting was reconvened and a joint work session
with the Board of Supervisors and EDA took place, where Ms. Flint reviewed the updates made
3|Page

to the plan. It was stated that the updated plan will likely be adopted by both the Board and the
EDA in January.
Business Retention, Expansion & Recruitment (BRE&R) Activities
Existing Business

Category
Email/Group Email
Meetings/BRE Visits
Notes
Calls
Survey

Activity Distribution by Post type
117
6
0
1
0

Prospective Businesses

Category
Email

Activity Distribution by Post type
24
4|Page

Meeting
Calls
Notes

0
1
0

Monthly Activities, Meetings, and
Webinars
1. Attended the monthly Live Healthy Rockbridge meeting
2. Economic Development office monthly staff meeting
3. Attended ImpactED meeting
4. Attended the Department Head Meeting
5. Attended the development team meeting
Other Meetings and Activities
1. Attended the Chamber’s Annual Meeting and People’s Choice Awards
2. Attended the VEDA Workforce Shared Interest Group Meeting
3. Attended a meeting with Founded Outdoors
4. Attended the SVP At the Table Forum Filming Session at the High School
5. Attended the Airport Feasibility Study Pre-Kickoff meeting
6. Attended the VEDA Awards & Scholarship Committee meeting
7. Attended the VEDA Housing Subcommittee Meeting
8. Attended an interview for the Rockbridge Report
9. Attended the VEDP webinar on interpreting LRCI reports
10. Attended the VEDA Rural Shared Interest Group Meeting
11. Attended a meeting with Maj. Slone of VMI to discuss internships
12. Attended a meeting with the Chamber, VMI, BV and Lexington about a potential
partnership
13. Attended a meeting with the Tourism Office
14. Attended the Chamber Business After Hours at The Seclusion
15. Attended the Greater Rockbridge Reentry Council Meeting
16. Attended a meeting with incoming County Supervisor Steve Hart
17. Attended the IRF Stillwater Revitalization Update Meeting
18. Attended a Shenandoah Valley Workforce Development Board Meeting
19. Attended a meeting on VEDP’s Talent Accelerator
20. Held a discussion and then arranged a tour with Genedge to scout a location for a potential
learning session for our local manufacturers
21. Attended the Chamber Economic Development Committee Meeting
22. Attended the joint work session with the EDA and Board of Supervisors on the Strategic
Economic Development Plan update
Conor’s Monthly Activities
1. Attended the Chamber’s Annual Meeting and People’s Choice Awards
5|Page

2. Attended the Chamber Workforce & Education meeting
3. Attended the VEDP webinar on interpreting LRCI reports
4. Attended the Chamber Business After Hours at The Seclusion
5. Attended a Bludot webinar on Maps, Search, & Dashboards
6. Attended a BRE meeting with a county business who requested assistance
7. Attended the Rockbridge Outdoors Meeting
8. Attended a meeting at the High School with Purple Heat Homes
9. Attended the Chamber Cash Mob at Shenandoah Attic
10. Attended Attochron’s demo of their laser internet technology
11. Attended the joint work session with the EDA and Board of Supervisors on the Strategic
Economic Development Plan update
Branding Rollout

Ordering branding materials as needed and ensuring that all master documents
reflect the new branding. We are in the process of an RFP for wayfinding signage,
and we will be ordering employee uniform/apparel soon.
c. County Development Reports
Building Department - Ms. Flint provided the reports for November

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COMMUNITY DEVELOPMENT REPORT
November 2025:
1. Major Projects and Status:
Residence Inn by Marriott (E Midland Trial - Rocklawn Lane) – – Construction
continues, anticipated opening first quarter of 2026.
Wawa C-Store – (E. Midland Traill) – Excavation phase is ongoing, underground
fuel tanks have been installed - anticipated completion date has not been announced.
Circle K C-Store – (N Lee Highway) – Excavation phase is ongoing, underground
fuel tanks have been installed - gas canopy frame has been constructed anticipated
completion date has not been announced.
Dunham’s Sports – (Stonewall Square – E. Midland Trail) – Store is open – The
TCO Board has required that the exterior alteration associated with the proposed
sign be redesigned to be more in proportion with the store space, within the scheme
of the surrounding stores and that the background color be changed to beige instead
of white/metal. The exterior alteration was constructed without approval.
Dunham’s has stated that they were planning to appeal the TCO decision per section
611.03-10 of the County of Rockbridge Land Development Regulations. This
appeal would go to the Board of Supervisors.
2. Subdivisions and Boundary Line Adjustments approved:
One (1) Boundary Line Adjustment Plat and one family subdivision plat were
approved in November.
3. Board of Zoning Appeals:
The BZA held an organizational meeting on November 19, 2025.
LINK TO THE NOVEMBER 19, 2025, BZA AGENDA AND AGENDA PACKAGE
https://va-rockbridgecounty.civicplus.com/AgendaCenter/ViewFile/Agenda/1034?html=true
4. Planning Commission:
The Planning Commission held a meeting on November 12, 2025.
LINK TO NOVEMBER 12, 2025, PLANNING COMMISSION AGENDA AND AGENDA
PACKAGE
https://www.co.rockbridge.va.us/AgendaCenter/ViewFile/Agenda/_11122025-1030
5. Tourism Overlay Corridor (TCO) Review Held a meeting on November 5, 2025.
LINK TO THE NOVEMBER 5, 2025, TCO AGENDA AND AGENDA PACKAGE
https://www.co.rockbridge.va.us/AgendaCenter/ViewFile/Agenda/_11052025-1029
d. Business Retention, Expansion, and Attraction Report
Business Retention
•
Met with Modine on letter of support for a housing grant.
•
Attended the monthly IRF grant project management team meeting for
Stillwater.
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•

Working with Genedge (manufacturing support organization) to schedule
training events

Business Attraction
At this time, no businesses have been confirmed for the College Shopping
Center. We are actively supporting the property owner with recruitment efforts. We
followed up with the property manager this week and, while there is interest from several
prospects, no leases have been signed, and no commitments have been made regarding
new construction.
e. Talent Attraction Report
We have completed a video with the Shenandoah Valley Partnership
showcasing the region’s workforce development programs at the high school level,
Mountain Gateway Community College, VMI, SVU, and W&L. The video was shared
with site selectors and is featured on the SVP website. It can also be used for
business or talent recruitment and was emailed to the EDA last week.
f. Other Reports and Updates
• Staff has been working with the Community Development Office to talk about zoning
regulations related to housing.
• The County has applied for a Workforce Investment Program grant through Virginia
Housing to support a potential multifamily housing project. I will provide additional
details if the grant is awarded.
• Attended the three-housing symposium follow up meetings.
• Working on wayfinding signage
*********
The eighth agenda item was the Work Session: Strategic Economic Development Plan.
Ms. Flint stated that she has yet to receive any comments or
recommendations from the board regarding the SEDP update. If no additional
changes are made, the plan should be adopted in January.
Mr. Hawkins stressed that one of the most important take aways from the
SEDP is our aging workforce and the need to address housing affordability and
availability to attract and retain a younger generation of workers.
*********
The ninth agenda item was board comments
Ms. Herring commented on a downtown worker who had received a parking
ticket in the court parking garage. She stated that she thought it was open to the
public and free to park there.
*********
Having concluded all agenda items, the EDA adjourned their meeting following a motion
by Mr. Hawkins, seconded by Ms. Herring, and approved unanimously at 10:06 am

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AT A MEETING OF THE ROCKBRIDGE COUNTY ECONOMIC DEVELOPMENT
AUTHORITY HELD AT THE ROCKBRIDGE COUNTY ADMINISTRATIVE OFFICES ON
JANUARY 20, 2026
AGENDA ITEM:

Virginia Horse Center Annual Report

SUBMITTED BY:

Brandy Flint, Secretary

DATE:

January 12, 2026

SUMMARY OF INFORMATION:
Per the performance agreement with the Virginia Horse Center, the Board of Supervisors, and the
EDA, the VHC has to provide an annual update.

RECOMMENDATION:
Receive the report from VHC staff and discuss.

1

PROVISIONAL

JANUARY

3 Winter Tournaments SB
3-4 DC Fast Pitch Softball
09–11 Dog Owners Training Club of Lynchburg
10–11 Eventing Jumper Derby EV
15–18 Lexington Country I - Blue Ridge Champions
Series Sponsored by Boone Tractor* HJ
24–25 DC Fast Pitch Softball
24–25 SWVHJA Benefit Horse Show
30-31 USA BMX Blue Ridge Nationals

FEBRUARY

1 USA BMX Blue Ridge Nationals
5–7 Virginia Winter Classic Antique Tractor Pull
7 Winter Tournaments SB
7–8 Eventing Jumper Derby EV
14–15 DC Fast Pitch Softball
20–21 Lone Star Rodeo
21 Winter Tournaments SB
21–22 Polar Bear Horse Show HJ
26-28 Spring Welcome - Blue Ridge Champions
Series Sponsored by Boone Tractor* HJ

MAY
1–3
6–9
14–17
14–17
21–24
28–31

1–5
3–5
3–5
10–12
18-19
23–26
26–28
30

3–4
4
4–5
10–11
10-12
11–12
22–26
29-30

Great American Ranch & Trail Horse Sale W
Rockbridge Bull & Oyster Fest
EquiSmartz 4-H Event
United Professional Horseman’s Association PH
Blue Ridge Arabian Classic*
Eventing Jumper Derby EV
Lexington Spring Premiere* HJ
Lexington Spring Encore* HJ

D Dressage

EV Eventing

H Hunter

Corn Hole Tournament
Eventing in Virginia - Jumper Derby & Dressage EV D
ASHAV Horse Show SB
Cornhole Tournament

OCTOBER

4-7 Youth Equestrian Development Association National
Championship Show* W
6-7 4-H Skills Qualifier and Horse Show
11–13 Rockbridge Horse Show* SB
17–20 Shenandoah Classic Horse Show* SB
23–24 House Mountain Horse Show HJ
25–28 Equestrian Vaulting Region IX Championship

MARCH

APRIL

19
20
23–26
26

Lexington Spring Encore* HJ
Bonnie Blue National Horse Show* SB
Mid-Atlantic Dressage Festival* D
Keswick Horse Show A HJ
Virginia Horse Center Spring Eventing* EV
Virginia Barrel Classic W

JUNE

JULY

1 Spring Welcome - Blue Ridge Champions
Series Sponsored by Boone Tractor* HJ
5–8 Virginia High School Rodeo Association Rodeo
7-8 The Heart of Alpaca Show
13–15 Interscholastic Equestrian Association
Zone 3 Finals HJ
14-15 Hunter Jumper Show TBD HJ
21–22 Trimble’s Ridge Horse Show HJ
21-22 VHC Eventing Starter Trials* EV
26–29 AQHA March to Virginia and Virginia Maiden* QH

Events Calendar 2026

Region 15 & 16 Arabian Championships
Balloons over Rockbridge
Airstream Rally
Dressage at Lexington D
American Connemara Pony Society Region 3
Virginia Commonwealth Games
East Coast Western Dressage Championships
East Coast Arabian Championships

1–4 Virginia Dressage Association D
8–11 Friesian Grand Nationals
8-11 North American Suffolk Horse Association
Annual Meeting
10–11 Hunter Jumper Show TBD HJ
18 Benefit Trail Ride
21–25 SWVHJA Horse Show HJ
29-30 Virginia Horse Center Fall Eventing* EV

NOVEMBER
1
5–8
20-22
21-22

Virginia Horse Center Fall Eventing* EV
VHSA Associate Finals HJ
AQHA Virginia Harvest Festival*l QH
Southeast Bull Riding Association

DECEMBER
5
5
10–13
19–20

AUGUST

1–2 East Coast Arabian Championships
5–9 Lexington National Horse Show A - Festival of
Champions* HJ
14–16 National Barrel Horse Association Colonial Nationals W
15–16 Virginia Horse Center Starter Trials* EV
16 Thoroughbred Heritage Horse Show
19–20 Virginia Classic Open Dressage D
20–23 Sallie B. Wheeler/Virginia Young Horse Horse Show* HJ
22–23 Eastern Region Andalusian Horse Show
29 East Coast Halter Futurity W
29 Dairy Goat Society of Virginia Show
29–30 House Mountain Horse Show HJ

Rockbridge Christmas Basket Program
Old Dominion Regional Pony Club Jumper Rally J
The Barracks Hunter Jumper Show HJ
DC Fast Pitch Softball

* Indicates VHC-owned events.
All dates are subject to change or cancellation.
Visit the website for the most up-to-date event schedule.

SEPTEMBER

HJ Hunter/Jumper

3–6
10–13
11–13
12–13
18–20

VA 4-H State Championship Horse & Pony Show
Rockbridge Regional Fair and Expo
Virginia Paint Horse Show PH
House Mountain Horse Show HJ
VA State Barrel Show Finals W

J Jumper

PH Paint Horse

QH Quarter Horse

SB Saddlebred

W Western

UPDATED: Jan 12, 2026

5 Year Virginia Horse Center Project List
PROJECT
High
Repair asphalt between the main entrance and
Coliseum and pave Anderson Parking Lot
Concrete aisles in Barn 8 Woods Hill
Concrete aisles in Famesgate and Silverbrook Barns
Concrete aisles in Sundowner and barn 4
Paint Famesgate Barn, Grandstand and Cashvan
Refurbish Judges booths and Security Building
Hot Water in Woods Hill and The Big Lonely Barns
New Bush Hog Rotary Mower
Paint Ohrstrum Barn and Bent Tree Barn Roof
Vendor Design for Food Court
Build new Blacksmith Barn
Big Ass Fans for Ohrstrom and the Big Lonely Barns
IT Licensing and upgrades
Permanent Sign boards in Coliseum, Wiley and Dee
Dee
Paint Ohrstrum Barn
Sandblast wall in the Coliseum
Add air conditioning to office in kitchen
Add LED lights in Moore Arena
Add LED lights in Ohrstrom Barn
Add LED lights in stable barns 2, 3 and 4
Extend sewer to North Campground
Purchase New (used) Water Truck
Sweeper for Skidsters
10 Additional Golf Carts
Purchase 3 Mini trucks for barn staff
Shelter for Northern
Shelter for XC Jumps
Eventing Course Expansion
Stall Front Replacement Silverbrook Barn
Replace Coliseum doors (40 doors)
Insulation repair all Barns
Floor Scrubber
Pole barn to store hay and shavings
Replace Ceiling Tile Mezanine
Enhancement to Dee Dee Ring
New Folding Chairs (250)
Heat in Reel Arena
Replace Show Office windows
Total High Priority

Medium
Add 8 more campsites around the Coliseum
Uniforms
Fencing upgrades on Moore and the Big Lonely
Install permanent PA for DeeDee & Top of the Hill
Replace front windows in the Coliseum mezzanine
Deck on Winners Ring Restaurant
Upgrade PA system to digital
Landscaping for Wiley
Shelter for Cashvan
Pavilion for food court

Actual Cost

Total

2025

593,000

593,000

145,000
280,000
280,000
200,000
26,000
45,000
14,000
200,000
10,000

145,000

125,000

125,000

2026

2027

14,000
200,000
10,000

60,000

20,000

20,000

400,000

400,000

40,000

30,000
12,000
15,000
30,000
13,000
125,000
200,000
30,000
75,000
125,000

2029

280,000
280,000
200,000
26,000
45,000

60,000

24,000
10,000
30,000
26,000
118,000
32,000
70,000
9,000
55,000
75,000
125,000
30,000
10,000
120,000
60,000
35,000
16,000
100,000
20,000
30,000
4,500
64,000
7,500
3,509,000

2028

40,000
24,000
10,000
30,000
26,000
118,000
32,000
70,000
9,000
55,000
75,000
125,000
30,000
10,000
60,000
35,000

60,000
60,000

20,000
16,000
100,000
20,000
30,000
4,500
64,000

1,115,000

7,500
1,260,000

479,000

7,500
682,500

30,000
12,000
15,000
30,000
13,000
125,000
200,000
30,000
75,000
125,000

-

PROJECT
Purchase ergonomic desk & chairs for staff
Portable Sign Board
Purchase flat bed ton truck
Hot Water for Barns 1, 2, 3, and 4
Mowers
Barn renovation
Barn 2
Barn 3
Barn 4
Barn 6
Total Medium Priority

Actual Cost

Total
26,000
110,000
45,000
120,000
20,000

2025

2026

2028

2029

45,000
120,000
20,000

750,000
750,000
750,000
750,000
3,976,000

2027
26,000
110000

750,000
750,000
750,000
750,000
-

207,000

1,289,000

1,730,000

750,000

Low
Stromwater improvement phase 4 - underground
drainage extended
Improve and professionalize directional signage
Install a restroom in the shop
Resurfacing
short axis between barns 1/2 & 3/4
barns 5/6
northern/eastern sides of barns 1,2,4,6
Gas Pipeline Landscaping
Barn renovation
Barn 7
Barn 8
RV Septic hookups
19 more spots
45 more spots
New Jump Wagons
Total Low Priorities

510,000
50,000

510,000
50,000

10,000

10,000

430,000
500,000
1,500,000
45,000

430,000
500,000
1,500,000
45,000

650,000
750,000

650,000
750,000

32,000
100,000
6,000

32,000
100,000
3,000

4,583,000

-

3,000

45,000

625,000

1,153,000

2,760,000

1,512,000

2,393,000

3,565,500

3,510,000

Other projects - not yet priced
Mezzanine remodel
Landscaping
Improvements to trails
Event sign board visible visible from 39
Mechanical replacements expected as the facility
approaches being 50 years old
Replace original heating system in the coliseum
Replace generator
Replace original coliseum sprinkler system
Replace freezers & refrigerators for commercial
kitchen

Grand Total
Note:
The amounts above are based upon actual
estimates received for projects, estimates obtained
in connection with VHCF's 2023-27 Master Plan, and
costs incurred for similar projects in past years.
Estimates for future years do not include an inflation
factor. Actual costs will probably be more than are
shown above.

12,068,000

1,115,000

Virginia Horse Center Foundation
Statements of Cash Flows
For the Four Month Period Ended October 31
OPERATING ACTIVITIES
Net income
Adjustments to reconcile net income
to net cash provided by operations:
Depreciation and amortization
Decrease (increase) in current assets
(Decrease) increase in current liabilities
Decrease (increase) in long term pledges
Net cash provided by Operating Activities
INVESTING ACTIVITIES
Purchase affixed assets
Net cash used by Investing Activities
FINANCING ACTIVITIES
Payment on Cornerstone loan
Proceeds ofloan from Cornerstone for golf carts
Payments on vehicle and equipment loans
Net cash used by Financing Activities
Net cash increase (decrease) for period
Cash beginning of period
Cash end of period

2024

2025
$1,124,053

$

629,505
269,718
43,351
114,585

269,718
67,641
(37,359)
(32,500)
1,391,553

1,057,159

(257,020)
(257,020)

(286,472)
(286,472)

(20,365)
(20,365)

(150,000)
205,000
(4,337)
50,663

1,114,168
3,231,283
$4,345,451

821,350
3,326,588
$ 4,147,938

VHCF
Debt Service Reserve Fund
2% Collections

Year

2014-15
2015-16
2016-17
2017-18
2018-19
2019-20
2020-21
2021-22
2022-23
2023-24
2024-25
2025-26 YTD
Total

City

106,201
121,571
134,837
137,139
145,564
114,717
111,061
174,635
197,571
195,162
184,021
103,767
1,726,246

County

424,324
473,989
481,663
460,763
466,493
417,608
410,843
613,243
610,585
623,142
562,647
339,658
5,884,957

Total

530,525
595,560
616,500
597,902
612,057
532,325
521,904
787,878
808,156
818,304
746,668
443,425
7,611,203

Deliquent balance @ 4/14/14
Amount due on 2/15 annually
2/15/15
2/15/16
2/15/17
2/15/18
2/15/19
2/15/20
2/15/21
2/15/22
2/15/23
2/15/24
2/15/25
2/15/26

USDA payments
137,914
604,555
604,555
604,555
604,555
604,555
604,555
604,555
604,555
604,555
604,555
604,555
604,555
7,392,574

Available after 2/15/26 payment
Pre-funded (budgeted funds deposited before earned)

218,629
526,532

Balance in debt reserve fund
Required to be at least $604,555

745,161

Debt
Balance
12/31/25

8,648,603

VHCF
County Additional 1% Availability

Balance @ 6/30/25

Actual
354,059

July
Aug
Sept
Oct
Nov
Dec
Interest
Total

28,792
29,805
34,017
32,263
44,802
4,015
527,753

Expenditures
Parking Lot
Concrete in Barn 1

319,232
134,000

Net

74,521

AT A MEETING OF THE ROCKBRIDGE COUNTY ECONOMIC DEVELOPMENT
AUTHORITY HELD AT THE ROCKBRIDGE COUNTY ADMINISTRATIVE OFFICES
ON JANURAY 20, 2026
AGENDA ITEM:

Consideration of the Adoption of the 2026-2027 Strategic Economic
Development Plan

SUBMITTED BY: Brandy Flint, Secretary
DATE:

01/12/2026

Summary of Information:
Over the past year, the Strategic Economic Development Plan has been comprehensively
updated to reflect current economic conditions, the completion of goals and objectives from the
previous plan, and the incorporation of updated data and analysis. The attached plan represents a
collaborative effort, incorporating input and review from Economic Development staff, the
Economic Development Authority, and the Board of Supervisors. All parties have had the
opportunity to review the document and provide feedback, which has been thoughtfully
integrated.
This updated plan is a well-considered and forward-looking framework that identifies priorities
for the coming year while providing clear direction for longer-term economic development
efforts. It is intended to guide not only the day-to-day work of the Office of Economic
Development staff, but also to align the initiatives and decision-making of the EDA and the
Board of Supervisors in advancing the community’s economic goals.
Recommendations:
Consider adoption of the plan as presented.

ROCKBRIDGE COUNTY
STRATEGIC ECONOMIC
DEVELOPMENT PLAN

January 2026

Rockbridge County Strategic Economic Development Plan

Acknowledgment
In November 2021, the Rockbridge County Board of Supervisors, in collaboration with the Office
of Economic Development staff and a steering committee, developed the county’s first Strategic
Economic Development Plan (SEDP). This plan served as a foundational guide for economic growth and
development in the county. Completed in 2023, the SEDP was originally intended to undergo a full
update every five years, with a two-year review to assess progress.
By 2025, most of the original goals and objectives had been successfully achieved, and shifting
economic conditions underscored the need for more frequent reassessment. As a result, rather than
adhering to the initial five-year update cycle, the County has opted for a comprehensive update during
the two-year review to ensure the SEDP remains aligned with emerging opportunities and economic
trends.

2|Page

Rockbridge County Strategic Economic Development Plan

Table of Contents
1.

Executive Summary

2.

Vision, Mission, and Lines of Effort

3.

County Description

4.

Demographic and Economic Data

5.

SWOT Analysis

6.

Lines of Effort

7.

Conclusion

3|Page

Rockbridge County Strategic Economic Development Plan

Executive Summary
The Strategic Economic Development Plan (SEDP) serves as a guiding framework for
Rockbridge County’s economic growth, prosperity, and enhanced quality of life. This plan
directs efforts and resources toward sustainable development, leveraging the county’s
strengths to foster business growth, expand employment opportunities, and strengthening the
local tax base.
Economic development plays a crucial role in improving the financial well-being of residents
by building local wealth, diversifying the economy, and retaining and attracting businesses. By
capitalizing on our assets and addressing challenges, we aim to create a thriving, resilient
economy that ensures long-term stability for the community.
Strategic planning is essential to shaping an economically competitive and vibrant future
that aligns with the values and aspirations of Rockbridge County residents. This updated plan
establishes clear goals and strategies to guide decision-making, focusing on key priorities such
as:
•
•
•
•
•

Business Retention, Expansion, and Attraction – Supporting existing businesses while
creating an environment that attracts new investment.
Marketing and Promotion – Showcasing the county’s economic opportunities to
potential investors and businesses.
Infrastructure Development – Enhancing essential services and connectivity to support
growth.
Capacity Building – Increasing the inventory of housing and childcare providers.
Workforce Development – Supporting workforce development efforts on a local,
regional, and state level.

The SEDP’s target audience includes local community leaders, the Economic Development
Authority, the Public Service Authority, the Maury Service Authority, business owners, potential
investors, partner organizations, and the general public. It provides a coordinated approach to
economic development decision-making, aids in securing grant funding, and serves as a tool for
community accountability.

4|Page

Rockbridge County Strategic Economic Development Plan

Vision, Mission, and Lines of Effort
Vision
Rockbridge County is Naturally Connected—a thriving, business-friendly community
where people can live, work, and play in harmony with our natural surroundings. By supporting
businesses, farms, and entrepreneurs, we foster economic growth while preserving our vibrant
communities, scenic landscapes, and outdoor recreation. Through strategic development, we
ensure a resilient, diverse economy and an exceptional quality of life for all.
Mission
Rockbridge County’s mission for economic development is to foster sustainable growth and
prosperity while preserving the county’s Naturally Connected character. We strive to create a
thriving, business-friendly environment that enhances the quality of life for all residents.
This mission will be achieved by:
• Streamlining and improving business permitting processes;
• Creating a supportive economic environment that benefits residents, businesses, and
the region;
• Promoting Rockbridge County as an ideal place to live, work, and do business;
• Attracting and retaining businesses to ensure long-term economic resilience;
• Developing a skilled and job-ready workforce by supporting career and technical
education and workforce training programs through higher education;
• Enhancing and expanding infrastructure to support growth;
• Actively supporting childcare and housing initiatives to strengthen the community; and
• Enhancing and expanding healthcare through partnerships with industry leaders.
Lines of Effort (LOE)
1. Business retention, expansion, and attraction - Implementation of and continued use of
the BRE&A plan. Determine industry sectors for recruitment. Support existing businesses.
2. Marketing - Continue promotion of the Rockbridge County brand. Embark on a wayfinding
signage program that uses the brand.
3. Infrastructure - The infrastructure action plan will allow Rockbridge County to determine
when and where to invest in infrastructure that will yield the greatest economic impact.
4. Workforce development and Talent Attraction - Strengthen partnerships with higher
education and K-12 institutions to develop a skilled, job-ready workforce.
5. Capacity Building Housing – Increasing the inventory of housing.
6. Capacity Building Childcare – Increasing the capacity of affordable childcare.

5|Page

Rockbridge County Strategic Economic Development Plan

County Description
Rockbridge County is strategically positioned at the intersection of Interstate 81 and 64.
This location provides excellent linkages to major U.S. markets along the eastern seaboard.
Over 40% of the US population and more than 200,000 manufacturers are located within a 500mile radius. Rockbridge County's diversified economy has strong manufacturing, trade,
services, educational and agricultural sectors. Manufacturing activity centers around natural
resources, textiles, and various industrial, commercial, and residential goods.
Rockbridge County is home to four higher education institutions: Mountain Gateway
Community College, Southern Virginia University, Virginia Military Institute, and Washington
and Lee University. Mountain Gateway Community College works with local employers to tailor
coursework based on regional workforce needs. These institutions offer programs in fields such
as business, science, computer science, economics, engineering, education, communications,
information systems, management, nursing, and advanced manufacturing.
Rockbridge County High School also offers a wide range of Career and Technical Education (CTE)
programs. These include courses in agriculture, aerospace technology, small animal care,
business and information technology, marketing, communication systems, manufacturing
systems, family and consumer sciences, culinary arts, hospitality and tourism, education, health
and medical sciences, engineering and architecture technology, electronics and robotics, and
various skilled trades.
Dual enrollment opportunities are available to high school students through multiple
institutions, including Mountain Gateway Community College and Byers Technical Institute.
The County has a rich history and numerous tourist attractions, notably the namesakeNatural Bridge. Rockbridge County parallels the Blue Ridge Parkway providing easy access to its
assets. The surrounding area has abundant outdoor recreational opportunities, including rivers,
hiking/biking trails, and plenty of family-friendly activities.
With a high quality of life, a diverse economy, and a prime location, Rockbridge County is
Naturally Connected to business growth and development opportunities.

6|Page

Rockbridge County Strategic Economic Development Plan

Demographic and Economic Data
The demographic landscape of Rockbridge County, Virginia, provides essential context
for understanding the region's current and future economic potential. The most recent data
shows the county is home to approximately 22,000 residents, with a civilian labor force of just
over 10,000 individuals. The population skews older than the state average, reflecting both the
appeal of the region to retirees and the outmigration of younger workers. Rockbridge’s
workforce is characterized by a high rate of educational attainment and strong ties to regional
institutions such as Washington and Lee University and the Virginia Military Institute. However,
slow population growth and limited in-migration pose challenges to labor force expansion.
These demographic trends—coupled with insights into income levels, commuting patterns, and
workforce participation—play a critical role in shaping the County’s strategic approach to
economic development and talent retention. Key trends that have been considered include:
•

Demographics
o Slight decrease in population: Since 2020 the population has seen a slight decline
from 22,650 to 21,938
o Relatively high median age: 49.7 median age in Rockbridge County is significantly
higher than the VA median age (38.8) and US median age (38.7)
o Over 65 age categories have steadily trended upwards over the last 10 years
(+21.9%)
o 20 to 34 age categories have trended downwards over the last 5 years (-31.95%)
o 50.5/49.5 female to male ratio

•

Housing
o 11,315 total housing units in Rockbridge County
o About 84% of housing units are occupied
o Median home value of $238,700
o Average homeowner monthly expenses with a mortgage are $1,347

•

Economics
o Median household income is about $63,975, which is an 18.8% increase since 2020
($54,133 median household income)
o Poverty rate is about 11.4%

Impacts from these trends include a higher demand for health care services due to the
above average median age and prominent over 65 age categories. Additionally, the labor force
has fewer workers available due to a decrease in young adults in Rockbridge County.
The current tax base is stable; however, retention and attraction of a younger workforce
is imperative. Demographic data for Rockbridge County should be analyzed collectively due to
the geographic boundaries of Rockbridge County and the Cities of Lexington and Buena Vista.
7|Page

Rockbridge County Strategic Economic Development Plan

Statistical jurisdiction data is included along with regional data in this section. Additionally, the
2020 Census data is included along with the 2023 American Community Survey (ACS) 5-year
estimates due to the COVID-19 pandemic's impact on the 2020 Census data. Supplemental data
reports are available in the Economic Development Office.

Rockbridge County Demographic Snapshot

8|Page

Rockbridge County Strategic Economic Development Plan

Population
The following graphs showcase the population of Rockbridge County over the last 35
years, and the population sorted by age demographics. In the Population by Year graph, it
shows that there has been a 19.1% increase in overall population over the last 35 years.
However, there has been a 3.14% decrease in population over the last 5 years. According to the
World Population Review, the 2025 population estimate is 21,938, which is a small decline that
may be attributed to multiple factors, including outmigration and a higher death rate than birth
rate.

Source: US Census Bureau, 2023 ACS 5-Year Estimates

Source: US Census Bureau, 2023 ACS 5-Year Estimates

9|Page

Rockbridge County Strategic Economic Development Plan

School Aged Population
Rockbridge
Home
Rivermont
Year
Christian
School/Religious
Total
School
Academy
Exemption
2024
2393
*
*
517
2910
2023
2630
*
*
604
3234
2022
2605
85
81
*
2771
2021
2665
*
*
624
3289
2020
2643
35
85
458
3221
2019
2743
*
*
372
3115
2018
2740
38
*
328
3106
2017
2737
*
*
280
3017
2016
2755
34
*
310
3099
2015
2613
*
*
306
2919
2014
2604
60
*
264
2928
2013
2594
*
*
268
2862
2012
2546
69
*
212
2827
Source Rockbridge County School Division, Virginia Department of Education,
ProPublica, * Data is unavailable
Public
School

In addition to Rockbridge Christian Academy and Rivermont, six other private schools have
opened in Rockbridge County since 2022. These include:
•
•
•
•
•

Blue Ridge Autism and Development Center, which currently enrolls 12 students, with
plans to double enrollment in the coming years.
Natural Bridge Christian Academy, approved to enroll up to 100 students, anticipates
an enrollment of 40–50 students for the 2025–2026 school year.
Castle Christian School, approved for up to 50 students, expects to enroll 44 students in
the 2025–2026 school year.
Shenandoah Christian Academy, approved for up to 35 students (enrollment not
confirmed).
St. George Classical School, approved for up to 20 students (enrollment not confirmed).

Over the past decade, Rockbridge County has seen an increase in the number of students who
are homeschooled, have religious exemptions, or are enrolled in private schools—particularly in
the years immediately following the COVID-19 pandemic. However, this trend appears to be
stabilizing, as indicated by a decline in homeschooled and religiously exempt students in 2023
and 2024.
A study conducted by Rockbridge County Public Schools (RCPS) found no projected significant
changes in overall public-school enrollment over the next ten years. Historically, RCPS has

10 | P a g e

Rockbridge County Strategic Economic Development Plan

experienced cyclical patterns in enrollment, with rises and declines occurring every decade or
two. Nevertheless, when viewed over broader timeframes, public school enrollment has
remained relatively stable.
Employment
In 2023, the labor force participation rate in Rockbridge County was 55.9%, which is a
slight decrease from the 2020 labor force participation rate (56%). Overall, the area’s
unemployment rate has dropped from a high of 5.9% in 2020, to 2.64% in 2023.
Components of the Civilian Labor Force (By Place of Residence) 2023
Rockbridge
County

Buena
Vista

Lexington

Total
Area

State of
Virginia

Civilian Labor Force

10,655

2,954

2,910

16,519

44,611,949

Employment

10,304

2,888

2,891

16,083

4,318,000

Unemployment

351

66

19

436

164,631

Unemployment Rate

3.3%

2.2%

0.7%

2.64%

3.7%

Labor Force Participation
Rate*

74%

73.5%

51.8%

79.4%

Source: US Census Bureau, 2023 ACS 5-Year Estimates *US Department of Labor, Labor
Force Participation Rate by Sex, State and County
The unemployment rate in Rockbridge County in 2024 was around 2.6%. This number is
a significant decrease from the unemployment rate during the Covid-19 pandemic in 2020,
which was around 5.7%. Although a low unemployment rate is generally considered a positive
sign for the economy, for Rockbridge County, the rate leads to a difficult time with employee
recruitment, retention, and loss of productivity. These lower rates could represent potential
economic loss.

11 | P a g e

Rockbridge County Strategic Economic Development Plan

Virginia Employment Commission, Local Area Unemployment Statistics 2010-2024.
Worker Classification, 2023
Occupation

Rockbridge Buena Vista

Lexington

Area

Percent

Private Wage &
Salary

7461

2331

2267

12,059

74.98%

All Government

2073

546

560

3,179

19.77%

Self-Employed

754

11

58

823

5.11%

Unpaid Family

16

0

6

22

0.14%

Total

10304

2888

2891

16,083

100%

Source US Census Bureau, 2023 ACS 5 Year Estimate

12 | P a g e

Rockbridge County Strategic Economic Development Plan

Commuting Patterns 2022
Number

Percent

Live and Work in Rockbridge County

1,760

17.23%

Total In-Commuters

2,818

27.58%

Total Out-Commuters

5,639

55.19%

Buena Vista city, VA

491

8.80%

Augusta County, VA

382

6.80%

Lexington city, VA

264

4.70%

Botetourt County, VA

157

2.80%

Bedford County, VA

112

2.00%

Alleghany County, VA

105

1.90%

Roanoke County, VA

81

1.50%

Roanoke city, VA

79

1.40%

Lynchburg city, VA

63

1.10%

Staunton city, VA

62

1.10%

Lexington city, VA

2,121

21.70%

Augusta County, VA

636

6.50%

Buena Vista city, VA

492

5.00%

Roanoke city, VA

396

4.10%

Staunton city, VA

223

2.30%

Lynchburg city, VA

173

1.80%

Roanoke County, VA

166

1.70%

Henrico County, VA

159

1.60%

Fairfax County, VA

148

1.50%

Albemarle County, VA

147

1.50%

Top 10 locations workers commute into Rockbridge County from:

Top 10 locations residents commute out of Rockbridge County to:

Source: US Census Bureau, OnTheMap Application, 2022

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Rockbridge County Strategic Economic Development Plan

Wages and Income
Adjusted gross income (AGI) is calculated by taking an individual's gross income and
subtracting the income tax code's enumerated deductions, it is an important benchmark in
determining other allowed benefits. The 2023 median AGI figures for Rockbridge County were
lower than the State median for both individuals and married couples.
Median Income, Adjusted for Inflation, 2023
Locality

Non-Family Household

Married-Couple
Families

Rockbridge
County

$38,030

$89,105

$74,833

Lexington

$56,554

$126,316

$135,071

Buena Vista

$28,750

$59,561

$59,021

Virginia

$53,526

$129,881

$110,581

Families with Children

Source: US Census Bureau, 2023 ACS 5 Year Estimate
Between 2010 and 2023, Rockbridge County experienced notable growth in per capita income.
According to the U.S. Census Bureau’s 2023 American Community Survey (ACS) 5-Year
Estimates, the inflation-adjusted per capita income in Rockbridge County reached $37,739. In
2010, per capita income stood at $23,753, resulting in a nominal increase of $13,986, or
approximately 58.9% over 13 years.
To understand whether this income growth translated into improved purchasing power, it is
essential to compare it against inflation and the rise in the cost of living. Using the Bureau of
Labor Statistics (BLS) Inflation Calculator, which adjusts for annual average Consumer Price
Index (CPI-U) values, $23,753 in 2010 dollars is equivalent to $33,445.73 in 2023 dollars.
This means that to maintain the same standard of living in 2023 as in 2010, a resident would
need to earn approximately $33,446. With a reported 2023 per capita income of $37,739, the
average resident in Rockbridge County had about $4,293 more in real (inflation-adjusted)
income, reflecting a real increase in purchasing power of approximately 12.8%.
In the face of a 41% rise in the national cost of living over the 13-year period, wage growth in
Rockbridge County has outpaced inflation. This indicates a modest improvement in purchasing
power and economic well-being for the average resident. These gains in real income suggest a
strengthening local economy and may enhance the county’s attractiveness for both residents
and businesses.

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Rockbridge County Strategic Economic Development Plan

Note: The BLS Inflation Calculator uses annual average CPI-U data rather than monthly CPI
values. This method offers a standardized approach to inflation adjustment and is widely used in
public and economic policy documents.
Despite these encouraging gains in real per capita income, a closer look at wage-based
income metrics reveals that Rockbridge County has an average weekly wage per worker that is
lower than the State average and that of our neighboring localities. While per capita income
captures total income from all sources - including retirement, investments, and selfemployment - average weekly wages reflect the earnings of individuals employed in covered
jobs, which provides a more direct snapshot of compensation in the local labor market. In this
context, disparities in wage levels offer important insight into the county’s current economic
structure and competitiveness.

Locality

Number of
Establishments

Total Covered
Employment

Average Weekly
Wage

Rockbridge
County

566

6067

$891

Lexington

309

5591

$948

Buena Vista

199

2548

$1,012

Virginia

320,900

4,142,600

$1,546

Source: US Bureau of Labor Statistics, Q4 - 2024, Quarterly Census of Employment and Wages

Rockbridge County, despite having the largest number of establishments and employees
in the Lexington-Buena Vista-Rockbridge area, reports the lowest average weekly wage. In
contrast, Buena Vista—though smaller in both employment and number of businesses—has the
highest weekly wage among the three jurisdictions. All three localities fall significantly below
the statewide average weekly wage of $1,546.
This disparity suggests that Rockbridge County's economic base may be disproportionately
composed of lower-wage industries, such as retail, hospitality, or light manufacturing.
Additionally, the disconnect between per capita income and wage levels may imply that a
meaningful share of local income is derived from non-wage sources, such as retirement
benefits, self-employment, or investment income. This could reflect the county’s aging
population or prevalence of non-traditional employment, but it also underscores a gap in highwage, full-time job opportunities.

15 | P a g e

Rockbridge County Strategic Economic Development Plan

Average Weekly Wage, Annual 2024 (By Place of Work)
Category

Rockbridge County

Buena Vista

Lexington

State of VA

Agriculture, Forestry & Fisheries

$668

*

*

$861

Mining & Quarrying & Gas
Extraction

$953

*

*

$1,729

Utilities

$1,210

*

$894

$1,357

Construction

$1,085

$1,026

$796

$1,431

Manufacturing

$1028

$1,317

$588

$1,381

Wholesale Trade

*

$1,215

*

$2,028

Retail Trade

$1,099

$610

$570

$546

Transportation & Warehousing

$844

*

*

$1,549

Information

$1,653

*

$454

$2,528

Finance & Insurance

$1,109

$1,085

$1,514

$2,844

Real Estate, Rental & Leasing

$1,030

$442

$1,114

*

Professional, Scientific & Tech
Services

$1,057

$770

$1,218

*

Administrative, Support & Waste
Management

$727

$600

$797

*

Educational Services

$881

$783

$774

*

Health Care & Social Assistance

$726

$752

$718

*

Arts, Entertainment& Recreation

$635

*

*

*

Accommodation & Food
Services

$452

$377

$493

*

Other Services

$648

$667

$1,109

*

Source: Virginia Employment Commission, 2024, *Data is withheld

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Rockbridge County Strategic Economic Development Plan

Strengths, Weaknesses, Opportunities,
Threats (SWOT) Analysis
STRENGTHS
•
•
•
•

•
•
•
•
•
•

•
•
•
•
•
•
•
•
•
•
•

Four local colleges/universities
Strong K–12 system with CTE and workbased learning
Rockbridge County High School Innovation
Center
Entrepreneurial support via regional
programs (Gauntlet, Virginia Innovation
Center)
Prime location on I-81/I-64
Active regional/state economic
development partnerships
Affordable cost of living
Popular tourism and outdoor recreation
assets
Strong quality of life and natural beauty
Dedicated Economic Development Office

•

Keep more grads local
Expand entrepreneurial mentorship and
support
Invest in infrastructure and site readiness
Market rail and interstate access
Modernize land use rules to support growth
Public-private partnerships for site
development
Educate public on benefits of economic
growth
Leverage MGCC’s workforce training center
Partner with VDOT on access/signage fixes
Join GO Virginia efforts in Regions 1 & 2
Research I-64 development trends

•

17 | P a g e

•
•
•
•
•
•
•
•

•
•
•
•
•

Limited broadband, water, sewer, and gas
in some areas
Limited County-owned pad-ready
commercial sites
Private sites lack infrastructure and are
not shovel-ready
Shortage of skilled workers and labor force
outmigration
Aging population and low labor
participation
Limited housing and rural infrastructure
Limited countywide public transportation
VDOT signage restrictions at I-64 exits 55
& 56
Historic underinvestment in site
development

Competing localities with more economic
momentum
Community resistance to development
Flat population growth
Limited recent economic development
history
Low labor participation
Conservation easements limit buildable
land

Rockbridge County Strategic Economic Development Plan

6.1 Line of Effort #1: Business Retention,
Expansion, and Attraction (BRE&A)
The BRE&A plan is designed to create and sustain a fiscally sound environment that benefits
residents, businesses, and the broader region. While Rockbridge County will primarily pursue businesses
with smaller footprints and modest employee bases—given existing infrastructure limitations and
topographical challenges—the County remains open to considering larger-scale business development
when conditions make such opportunities feasible.
At present, smaller-scale businesses represent the most viable and sustainable path forward,
but the County acknowledges that, with the right circumstances and preparation, larger enterprises may
also contribute positively to the local economy.

The BRE&A action plan is guided by the following principles:

•
•
•

Evolutionary, not revolutionary, improvements to the business environment

•

Target commercial sectors which
o Fill most personnel vacancies from the current / local workforce
o Realistically consider current demographic trends
o Create a minimum of public resistance: small footprint / low impact / socially
responsible businesses
o Have long-term potential for success based on regional / national trends

•

Encourage a variety of business types
o Diversify the risk of failure and phase employment and investment pressures on
the local community over time
o Utilizing community assets, inspiration, and potential, for business recruitment
and retention

Retain and support the growth and expansion efforts of existing businesses
Recruit new businesses that are consistent with Rockbridge County’s character and
nature

6.1.1 Objective #1: Define key existing business sectors and determine targeted ones for
attracting new businesses.
The following business categories are the largest existing business sectors based on
employment and/or the number of establishments/operations (listed alphabetically).
•
•
•
•
18 | P a g e

Administrative support
Agriculture and related
Construction
Education Services

Rockbridge County Strategic Economic Development Plan

•
•
•
•
•
•
•

Government
Healthcare and social services
Hospitality – Accommodations and Food Services
Manufacturing
Recreation / Tourism/Arts and Entertainment
Professional services
Retail trade

Based on committee feedback, public input, and emerging trends, the following
business sectors have been identified as focus areas for business attraction.
•

Retirement services. Provides local care for the aging population while sustaining
the local tax base.

•

Launching bioscience startups, encouraging pharmaceutical or medical device
manufacturers, or community-based clinical research facilities could leverage existing
educational strengths.

•

Advanced technology hardware/software/services. These businesses typically have
low numbers of employees but will attract other related tech services and gradually
grow the local tech skill base. Technology-based company numbers are trending
upwards including cybersecurity.
Additional Retail Operations. Residents have expressed the desire to have low-cost
department stores. Indications are that residents are spending local dollars in areas
south and north of Rockbridge because of low-cost department stores. Recruiting
those businesses will keep shopping dollars local.
Warehousing Onshoring. This sector, especially related to food production and
storage, is trending upwards. Food manufacturing and warehousing are significant
business sectors throughout the Shenandoah Valley. Warehousing operations for
businesses capitalize on the solid local transportation industry. Expanding

•

•

warehousing, cold chain logistics, last-mile distribution, and value-added logistics operations
could be lucrative, especially with infrastructure support.

•

Boutique agricultural facilities. Peripheral/supporting industries with potential
connections to the Virginia Horse Center and other local agricultural businesses are
typically established by financially sound owners. Establishing farm-to-market
processing facilities, local specialty food production (e.g., preserves, canned goods),
community kitchens, or micro-distilleries could boost both economic growth and community
health.

•

Supply chain support for existing businesses. Businesses that supply or support
existing businesses and reduce overhead costs will keep more B2B dollars local.

•

Further development of data center support services, smart-technology providers, and IT
infrastructure firms could align well with both existing momentum and growing demand.

•

Childcare services. Recruitment of childcare providers to fill the gaps that currently
exist.
Micro-factories and small-scale manufacturing facility. Facilities that are smaller in
scale, require less resources, more automated, and lower employment. Agri-Tourism,

•

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Rockbridge County Strategic Economic Development Plan
Outdoor Recreation & Creative Economy initiatives could include farm stays, outdoor
adventure outfitters, artisan marketplaces, cultural events, or immersive heritage
experiences.

6.1.2 Objective #2: Update the business incentive policy.
The Board of Supervisors has adopted a BRE&A incentive policy. That policy needs to be
reviewed and updated to address current market conditions and strategies reflected in this
plan. The following recommendations are suggested.
1. Increase use of the existing incentive programs, including grants for machinery &
tools tax, employment, infrastructure improvements, and building permit fees.
2. Grant for zoning permit fees for target industries.
3. Consider similar grants, waivers, and reductions in fees for non-target
commercial ventures who invest substantially or create critical new jobs.
6.1.3 Objective #3: Update the land development regulations. Address regulations that
constrain the development of businesses, residential development, and multi-use
development.
The County should consider revisions of the County's Land Development Regulations and make
modifications to support housing development deficiencies identified in the CSPDC Housing Study.

6.1.4 Objective #4: Provide input for the infrastructure improvement plan that will help
facilitate site development for new and expanding businesses.
Lack of infrastructure (power, water, sewer, gas, transportation, communications) limits
development options. There is adequate infrastructure on sites along the Route 11 corridor
(Lexington / Fairfield / Raphine), the Route 60 corridor to one mile east of Lexington, and
Natural Bridge Station to Glasgow to support current commercial requirements, but new starts
may require additional investment to expand capacity. A water and sewer capacity study of
existing infrastructure to key development areas has been completed. The infrastructure
committee shall make recommendations to the Board of Supervisors and the Public Service
Authority.
Additionally, the following items need to be completed:
1. Complete installation of high-speed internet. Improve cellular coverage.
2. Support projects that enhance and expand broadband and cellular services
throughout the County.
The following should be considered when discussing business site development:
➢ An accepted industry standard is 18 months from the project's inception to the
completion of the site for occupancy.

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Rockbridge County Strategic Economic Development Plan

➢ While Rockbridge County has properties available, there are few that are currently
positioned to be development-ready within the next 12–18 months.
➢ The County owns limited acreage for development.
➢ Selection of properties to receive local government and state grant development is
needed.
➢ Federal and state right-of-way issues near interstate interchanges will influence
property planning.
➢ Options for development may include (but not be limited to) public purchase, longterm lease, or public/private memorandum of understanding to share costs, risks,
and profits.
➢ Re-development of under-producing sites along existing infrastructure lines may be
more cost-effective, lower risk, and see a quicker return on investment than building
from the ground up.
6.1.5 Action Items and Deliverables
•
•
•
•
•
•
•
•
•
•
•
•
•

Deadlines

Update the incentive policy
February 2026
Provide recommendations on infrastructure improvements
March 2026
Make recommendations to the Community Development Office
on changes to the Land Development Regulations
September 2026
Perform an Agriculture Analysis to determine the best ways
to support agricultural business
October 2026
Provide recommendations for property development
Ongoing
Support Chamber of Commerce activities
Ongoing
Actively contact desired businesses
Ongoing
Support and apply for grant applications for universal broadband
Ongoing
Provide feedback to cellular and broadband
companies about inadequate coverage or lack of coverage
Ongoing
Identify and join trade associations related to target industries
Ongoing
Increase communications with higher education and K-12
Ongoing
Establish Business Appreciation Month (May) Activities
Yearly
Establish Manufacturing Month (October) Activities
Yearly

Measurable outcomes, including the number of businesses contacted per the BRE plan,
completion of recommendations and other activities supporting BRE&A, will be reported
monthly and summarized in an annual report.

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Rockbridge County Strategic Economic Development Plan

6.2 Line of Effort #2: Marketing
6.2.1

Objective #1: Implementation of an updated marketing plan reflecting new objectives of the
strategic plan

With the successful completion of Rockbridge County’s comprehensive branding initiative—
including the development of a new brand identity, logo, slogan, and supporting print materials—the
County is now focused on the ongoing implementation and promotion of this brand. The new branding
emphasizes “Naturally Connected”—highlighting the area’s natural beauty, abundant outdoor
recreation, safe and welcoming communities, strong schools, thriving businesses, and an openness to
attracting new business and residents to the area.
The following items are goals of the marketing plan:
•
•
•
•
•
•

Brand Implementation: Integrate the new brand consistently across County communications,
websites, social media, signage, events, and partner organizations.
Targeted Outreach: Use tailored print and digital materials to engage priority audiences,
including prospective residents, entrepreneurs, business investors, and visitors.
Digital Promotion: Expand the County’s online presence through coordinated social media
campaigns, search engine visibility, and refreshed web content aligned with the new branding.
Community Engagement: Collaborate with local businesses, schools, and civic organizations to
promote pride in the new brand and encourage broad adoption.
Tourism & Relocation Campaigns: Launch campaigns that position Rockbridge County as an
ideal place to live, visit, and start or grow a business.
Performance Tracking: Establish metrics to measure brand reach, engagement, and
effectiveness in driving inquiries, visitation, and investment.

6.2.2 Action Items and Deliverables
• Continued use of social media to promote and inform
citizens, potential businesses and new residents
• Implementation of the marketing plan goals

Deadlines
Ongoing
Ongoing

6.3 Line of Effort #3: Workforce
Development
6.3.1 Objective #1: Ensure the comprehensive list of workforce resources both locally and
regionally is up to date and accurate.
6.3.2 Objective #2: Continued enhancement of partnerships and training programs with K12 and higher education

22 | P a g e

Rockbridge County Strategic Economic Development Plan

Increasing communication, collaborations, and partnerships with K-12 and higher
education institutions in the area to increase alum retention, workforce development,
and entrepreneur development.
6.3.3 Objective #3: Formulate a labor force talent attraction and retention plan
This plan should include goals, objectives, and strategies to increase the labor force and
labor participation rates.
6.3.4 Action items and Deliverables
• A comprehensive list of talent attraction efforts
• Active participation on the workforce board
and business solutions team
• A comprehensive list of workforce services
• Active participation on the CTE board
• Use of GoVA grant funding to support workforce initiatives

Deadlines
February 2026
Ongoing
Ongoing
Ongoing
Ongoing

6.4 Line of Effort #4: Infrastructure
Development
6.4.1 Objective #1: Inventory of sites
An inventory of available commercial sites will be maintained. Properties listings can be
county-owned or privately owned. Privately owned sites will be listed at the owner's
discretion.
6.4.2 Objective #2: Grading scale of developable areas
The infrastructure subcommittee will use a scale to grade county areas concerning
development.
6.4.3 Objective #3: Water and sewer infrastructure projects to increase capacity and
availability
Determine what projects should be done based on the water and sewer capacity study
was completed in February 2023.
6.4.4 Objective #4: Develop facilities and infrastructure that enhance the County's tourism
and outdoor recreation capacity
Outdoor recreation and tourism are one of the top industries in the County. The County
will look at ways to enhance facilities and infrastructure that support those businesses.

23 | P a g e

Rockbridge County Strategic Economic Development Plan

6.4.5 Objective #5: Increasing non-satellite broadband Internet accessibility
The County will continue to seek funding, partnerships, and solutions to broadband
internet accessibility.
6.4.6 Objective #6: Supporting ‘public’ transportation services
The County will continue to seek funding, partnerships, and solutions to address public
transportation needs.
6.4.7 Action Items and Deliverables
• Grade developable areas of the County as recommended
by the infrastructure subcommittee
• Formulate a recommendation list with the infrastructure
subcommittee for infrastructure improvement projects
over the next 2-10 years.
• Complete an inventory of developable sites both public and private

Deadlines
March 2026

April 2026
Ongoing

6.5 Line of Effort #5 Housing
In the past, housing was not a central topic in economic development discussions. Over time,
however, it has become clear that increasing housing supply is critical to sustaining a ready-to-work
labor force—an essential driver of Rockbridge County’s long-term prosperity.
Affordable, accessible housing across all income levels is needed to meet the community’s
current and future demands. In particular, expanding the supply of workforce housing is vital to support
the growth of existing businesses and to attract new employers. Workers must have access to safe,
affordable housing options within the County to live, work, and contribute to the local economy.
6.5.1

Objective #1: Implement the recommendations included in the housing study.
The Central Shenandoah Planning District Commission completed a comprehensive housing
study in 2025, providing recommendations to enhance housing capacity across the region. The
successful implementation of this plan will be critical to addressing current and future housing
needs.

6.5.2 Objective #2: Establish a list of guidelines for supporting housing development based
on the housing study needs assessment recommendations
Guidelines will be established to help the County determine if it will provide assistance
and support for local businesses and entities investing in housing.
6.5.3 Objective #3: Develop a comprehensive housing partner list
This list can be used to promote housing development and support housing partners.

24 | P a g e

Rockbridge County Strategic Economic Development Plan

6.5.4 Objective #4: Housing development assistance to include:
• Working with the Community Development Office
• Determine developable locations for subdivisions that have adequate infrastructure
and zoning.
• Seek sources and methods of financing for housing projects to include grants, loans
and possible ownership structures that are allowed under Virginia law.
6.5.5 Objective #5: Actively participate in the development of the Community Needs
Assessment (Carilion Rockbridge Memorial lead endeavor) related to healthcare and
support efforts to enhance services in the region.
6.5.6 Action Items and Deliverables
•
•
•
•
•
•
•

Draft and Final Housing Development Support Guidelines
Develop a database of funding and housing partners
Develop a database of land inventory
Developer Support Toolkit (guidelines, resources, incentives)
Implement the Housing Study
Developable Land Inventory (with GIS mapping)
Annual progress report on housing initiatives
tied to study recommendations

Deadline
February 2026
February 2026
March 2026
March 2026
Ongoing
Ongoing
Annual

6.6 Line of Effort #6 Childcare
6.6.1 Objective #1: Implement the recommendation formulated from the childcare needs
assessment.
6.6.2 Objective #2: Continuous updates to the childcare resource hub
6.6.3 Objective #3: Recruitment of childcare providers
6.6.4 Objective #4: Work with employers to implement creative childcare solutions to
enhance the labor force participation rate.
6.6.5 Objective #5: Support childcare providers with grant applications and fundraising
activities.

25 | P a g e

Rockbridge County Strategic Economic Development Plan

6.6.6 Action Items and Deliverables
•
•
•
•
•
•

Grant support toolkit (templates, sample applications, guidance)
Training workshops/webinars on childcare funding opportunities
Regularly updated Childcare Resource Hub
User feedback survey report to ensure accessibility and usefulness
Annual progress report on actions taken and outcomes achieved
Outreach and recruitment campaign materials

26 | P a g e

Deadline
April 2026
Ongoing
Quarterly
Annual
Annual
Annual

Rockbridge County Strategic Economic Development Plan

Conclusion
A deep respect for Rockbridge County’s unique character, the dedication of community
volunteers, and a thoughtful assessment of demographic and economic trends have been
central to shaping this SEDP. The Economic Development Authority (EDA) will continue to
review the plan’s action items annually, recommending new priorities or timeline adjustments
as local conditions evolve. In addition, the EDA will complete a comprehensive review and
update of the plan every five years, with the next full update scheduled for 2028.

27 | P a g e

AT A MEETING OF THE ROCKBRIDGE COUNTY ECONOMIC DEVELOPMENT
AUTHORITY HELD AT THE ROCKBRIDGE COUNTY ADMINISTRATIVE OFFICES
ON JANUARY 20, 2026
AGENDA ITEM:

Meeting Policy Discussion Follow-up

SUBMITTED BY:

Brandy Flint, Secretary

DATE:

January 12, 2026

Background Information:
At the previous meeting, the EDA discussed the importance of ensuring compliance with public meeting
requirements as the Authority becomes more actively engaged in initiatives and activities. As part of that
discussion, Mr. John Dryden, EDA counsel, provided a memorandum outlining the Economic
Development Authority’s obligations under the Virginia Freedom of Information Act (FOIA) related to
public meetings
In summary, FOIA requires that EDA business be conducted openly. Any gathering of three or more
EDA members (or a quorum, if fewer than three) where EDA public business is discussed may be
considered a public meeting, regardless of whether the gathering is formal, planned, or labeled as a
meeting. This includes informal settings such as site visits, conferences, social events, emails, or
electronic communications. Votes or formal actions are not required for a gathering to qualify as a
meeting.
To avoid violations, best practice is that no more than two EDA members should attend meetings or
events where EDA business might reasonably be discussed, unless the gathering has been properly
noticed as a public meeting. If public business begins to be discussed in an unplanned setting, enough
members should excuse themselves so that only two remain. Committees of the EDA are subject to the
same rules.
FOIA violations can result in actions being declared void, court-ordered compliance, and the assessment
of attorney’s fees and civil penalties, including potential personal liability for members who knowingly
and willfully participate in violations. Mr. Dryden will be present to review these policies, answer
questions, and provide a refresher to help members and staff ensure compliance with county and state
requirements governing EDA meetings and committee activities.
Recommendation:
Review and discuss as needed.

AT A MEETING OF THE ROCKBRIDGE COUNTY ECONOMIC DEVELOPMENT
AUTHORITY HELD AT THE ROCKBRIDGE COUNTY ADMINISTRATIVE OFFICES
ON JANUARY 20, 2025
AGENDA ITEM:

Reports and Updates

SUBMITTED BY:

Brandy Flint, Secretary

DATE:

1/12/2025

a. Financial Report - Summary of Information:
1.
Balance as of November 30, 2025
Credit Transactions:
Interest Earned 12/31/2025

$82,606.96

35.08

Debt Transactions:
<000.00>
Balance as of December 31, 2025
2.
3.

Certificate of Deposit – Cornerstone Bank as of 01/05/2026
Restricted Escrow Account
Total EDA Funds
Funding commitments:

$82,642.04
$52,560.06
$18,820.52
$154,022.62

Airport Feasibility Study (estimated county share)
This item will be paid from the EDA checking account.
Total Committed Funds

$ 23,731.00
$ 23,731.00

Available Funds for Projects

$130,291.62

Office of Economic Development
Monthly Staff Report
(December 2025 Activities)
Economic Development Authority
The Economic Development Authority (EDA) met on December 15th. During the meeting standard agenda
items were addressed, including the approval of the November minutes, the review and approval of the
activities reports and financial reports. Mr. John Dryden the County Attorney was present to review the
EDA meeting policy and define what constitutes a meeting of the EDA. Additionally, there was an agenda
item dedicated to the discussion of innovative ideas for the EDA to pursue in the coming year, Boyd
suggested that a portion of the County surplus be earmarked for economic development activities, Mr.
Williams highlighted specific opportunities such as buying back the Rockbridge Middle School and/or the
Natural Bridge High School for potential housing development. Lastly, it was stated that no comments on
the SEDP by the Board of Supervisors had been received and the plan is expected to be adopted in January.
.
Business Retention, Expansion & Recruitment (BRE&R) Activities
Existing Business

Category

Activity Distribution by Post type

Email/Group Email
Meetings/BRE Visit

111
6

Notes
Calls

0
1

Survey

0

Prospective Businesses
Category
Email
Meeting/Site Visit
Calls
Notes

1.
2.
3.
4.
5.

Activity Distribution by Post type
23
1
2
0

Monthly Activities, Meetings, and
Webinars
Attended the monthly Live Healthy Rockbridge meeting
Economic Development office monthly staff meeting
Attended ImpactED meeting
Attended the Department Head Meeting
Attended the development team meeting

Other Meetings and Activities
Attended the Housing Symposium Work Session on Public Policy
Attended the Rockbridge Outdoors Input Session
Attended the Housing Symposium Work Session on Increasing Market Housing
Attended a VA Business Interview
Attended the Housing Symposium Work Session on Housing For All
Attended the VEDA Board of Directors Meeting
Attended the VEDA Winter Members Meeting
Attended the Chamber Economic Summit in Richmond
Attended a meeting on Applying Data-Driven and AI-Enabled Analysis to Advance Rockbridge
County’s Strategic Plan
10. Attended a meeting to plan a project with Genedge
11. Attended the Chamber Workforce + Education Meeting
12. Attended a webinar by the Federal Reserve Bank in Richmond on Advancing Housing Solutions in
Small Towns and Rural America
1.
2.
3.
4.
5.
6.
7.
8.
9.

13. Attended the Virginia Industrial Development Authorities Institute two-day virtual training
14. Attended a Regional Housing Solutions Group meeting
15. Attended the Chamber/VMI Economic Development Partnership meeting
16. Attended a meeting to discuss the next steps for the EDA Housing Subcommittee
17. Attended a VEDP Meeting for Local Economic Development Organizations
18. Attended a meeting to recap the Housing Work Sessions
19. Attended the IRF Stillwater Update meeting
20. Attended the Rockbridge Airport Study Kickoff
21. Attended the SVP Holiday Breakfast
Conor’s Monthly Activities
1. Attended the Housing Symposium Work Session on Public Policy
2. Attended the Rockbridge Outdoors Input Session
3. Attended the Tourism Networking Meeting
4. Attended the Housing Symposium Work Session on Increasing Market Housing
5. Attended a Bludot Webinar on Cleaning Up & Organizing Your Business Database
6. Attended the Housing Symposium Work Session on Housing For All
7. Attended the VIA Ribbon Cutting and Reception
8. Attended the Keep the Cheer Here event
9. Attended a meeting with Community Development to discuss proposed zoning recommendations
10. Attended the Edward Jones Ribbon Cutting
11. Attended a Bludot Input Session on Reporting
12. Attended the Small Business Development Center’s Grow Smart: Business Partnership and
Collaborations Webinar
13. Attended the Virginia Industrial Development Authorities Institute two-day virtual training
14. Attended a follow up meeting with Community Development to finalize zoning recommendations for
the EDA Housing Subcommittee
15. Attended Business After Hours at James River Reality
16. Attended a meeting to discuss the next steps for the EDA Housing Subcommittee
17. Attended the ribbon cutting at Timber Ridge
18. Attended the cash mob at Leaf and Lore
19. Attended the Planning Committee Meeting for Rockbridge Outdoors Fest
Branding Rollout
Strategic Roll Plan Summary Year Two
Ordering branding materials as needed and ensuring that all master documents reflect the new branding. We
received responses from the RFP for wayfinding signage and will begin interviewing the top three firms. The
Employee Apparel order has been placed.
c. County Development Reports
Building Department Report
December 2025:

COMMUNITY DEVELOPMENT REPORT
December 2025:
The Community Development Report is not yet available
d. Business Retention, Expansion, and Attraction Report
Business Retention
As we begin the new year, Conor and I will be enhancing our efforts with our Business Retention
and Expansion (BRE) action plan. This plan involves randomly selecting one business per magisterial
district each month to contact and request an in-person meeting. If a selected business is not interested in
an in-person visit, we will seek to conduct a virtual or phone conversation instead. In addition, we will
continue to follow up with all businesses that contact us directly.
We are in the early stages of planning a business resiliency and emergency preparedness training
course to be offered early this spring.
Business Attraction
At this time, no businesses have been confirmed for the College Shopping Center. We are actively
supporting the property owner with recruitment efforts. We followed up with the property manager this
week and, while there is interest from several prospects, no leases have been signed, and no commitments
have been made regarding new construction. Additionally, we will continue to respond to requests from the
Shenandoah Valley Partnership and other stakeholders.
e. Talent Attraction and Workforce Development Report
We are supporting VMI efforts with their job fair and FTX planning for March. Major Salone is
looking for additional business to participate in their job fair, and we will be helping her organize a
program with the non-commissioning cadets to engage with local businesses during FTX week.
Virginia Talent & Opportunity Partnership (VTOP) is coordinating a faculty & employer meet up
the save the date for February 11th from 2-3:30 will be sent out later this week.
f. Housing Subcommittee Report
On behalf of the subcommittee, Mr. Hawkins submitted a letter to the Planning Commission and
the Board of Supervisors requesting a focused review of potential changes to Rockbridge County’s land
development and zoning regulations that could help reduce barriers to housing development. Two key
considerations were mentioned. 1. Increasing R-2 zoning districts in areas served by public utilities; 2.
Clarifying and modernizing certain definitions and considering additional tools such as accessory
dwellings and planned unit development. Before moving forward, staff has requested that we address the
legal considerations associated with county-initiated rezoning of properties served by public utilities to
R-2. We want to confirm that this action is permitted before appearing before the Board and the
Planning Commission. Once this determination is made, we will be able to move forward with the
recommendations outlined in the letter, either by scheduling a joint work session with the Board, the
EDA, and the Planning Commission, or by arranging individual meetings with each body. Added to this
agenda package on January 15, 2026, is a memo received from John Dryden regarding rezoning. We
will discuss it further at the meeting.
Ms. Flint attended a virtual meeting with Virginia Housing to discuss the Workforce Housing
Investment Program and the recently denied grant application for the Farlin project. During the meeting,
Virginia Housing provided detailed feedback on the scoring of our application and offered guidance on
ways to strengthen future submissions. While our application was strong, this round was highly

competitive, and most of the approved applications proposed a substantially higher number of restricted
units than our project.
Reminder, we have a meeting of the housing subcommittee at the Rockbridge Creative Institute
on January 22nd at 1pm.
g. New Initiatives
At your last meeting, several new initiatives were added to the agenda. The following items were
discussed, along with notes on initiatives that have since been investigated:
i. Exploration of allocating excess reserve funds to support the EDA and economic development
projects
1.
No action has been taken to date.
2.
Staff will raise this topic with the Board’s Economic Development Committee at its next
meeting in January.
ii. Facilitating housing development through funding for infrastructure expansion and
improvements
1.
No action has been taken.
2.
Staff will compile a list of potential funding sources and examples of similar programs
from other localities to initiate further discussion.
iii. Regional cooperation, including a joint venture to acquire land for housing development that
would benefit all three municipalities
1.
No action has been taken.
2.
The Berkstresser property was mentioned. Staff will discuss this concept with the
Board’s Economic Development Committee in January.
iv. Redevelopment of the former Natural Bridge High School
1.
No action has been taken.
2.
Staff will follow up with the current owners.
v. Development of the former Rockbridge Middle School site
1.
No action has been taken.
2.
Note: The County currently leases the property from the owner. Staff will explore
potential options with the Board’s Economic Development Committee.
vi. Exploration of innovative housing products and construction techniques to encourage housing
development
1.
No action has been taken.
2.
Staff will continue to explore available options.
h. Other Reports and Updates
▪
Please remember to fill out your financial disclosure form and return to Brandy Whitten
before February 1st.
▪
Working on wayfinding signage.
Recommendations:
I will discuss the reports and updates and then receive feedback. Consider a motion to adopt the financial
report.

Office of the County Attorney
John Dryden, County Attorney
(540) 463-9407

(540) 463-4346

j [email protected]
www.co.rockbridge.va.us
150 S. Main St. Lexington, VA 24450

Rockbridge County Board of Supervisors:
Buffalo
District

South River
District

Walkers Creek
District

Natural Bridge
District

Kerrs Creek
District

Leslie E. Ayers

Robert W. Day

A.J. Lewis, II

David B. McDaniel

Steven D. Hart

Memorandum
TO:

Rockbridge County Economic Development Authority

FROM: County Attorney
DATE: January 20, 2026
RE:

Initiation of Rezoning Actions in Rockbridge County

I. QUESTION PRESENTED
Who may lawfully initiate a rezoning of land in Rockbridge County to a residential zoning district, and
how do Virginia Code Sections 15.2-2285 and 15.2-2286 and the Rockbridge County Land
Development Regulations (“LDR”) allocate authority among property owners, the Planning
Commission, and the Board of Supervisors?
II. SHORT ANSWER
Under Virginia law and the Rockbridge County LDR, rezonings may be initiated through three distinct
pathways:
1. By application of the property owner, a contract purchaser with the owner’s consent, or the
owner’s authorized agent, pursuant to Va. Code § 15.2-2286(7);
2. By the Planning Commission, acting under its statutory authority to initiate and recommend
amendments to zoning regulations, district boundaries, or classifications; and
3. By the Board of Supervisors, acting on its own motion.
III. STATUTORY FRAMEWORK
A. Va. Code § 15.2-2285: Board of Supervisors Powers
In Virginia, a rezoning (also referred to as a zoning map amendment) is a legislative act vested

exclusively in the governing body of the locality. Courts have consistently distinguished rezonings from
administrative or quasi-judicial zoning decisions (such as variances or appeals to the Board of Zoning
Appeals).
Because rezoning is legislative in nature:
•

There is no entitlement or right for any person to obtain a rezoning.

•

The governing body may determine by ordinance who is permitted to initiate a rezoning
request.

•

Public participation rights do not equate to standing to apply.

Virginia Code § 15.2-2285 authorizes counties to adopt and amend zoning ordinances, including zoning
maps, and expressly contemplates that amendments may occur upon the governing body’s own
motion. The statute does not confer standing on non-owners or members of the public to initiate
rezonings.
B. Va. Code § 15.2-2286(7): Owner-Initiated Applications
Virginia Code § 15.2-2286(7) authorizes a zoning ordinance to require that applications for zoning map
amendments be filed only by the owner of the affected property or by a person with the owner’s
written authorization, while preserving the governing body’s authority to act on its own motion.
This subsection governs private applications and does not restrict governmental initiation of
amendments.
C. Planning Commission Authority
Virginia Code §§ 15.2-2221 and 15.2-2285 authorize a planning commission to:
•

Prepare,

•

Initiate, and

•

Recommend

amendments to zoning ordinances and zoning maps to the governing body.
When acting under this authority, the Planning Commission functions as an advisory arm of the
County, advancing legislative recommendations rather than acting as an applicant.
V. WHO MAY INITIATE A REZONING
A. Lawful Initiators
1. Property Owner(s)
Filing an application directly.
2. Contract Purchaser
Filing an application with owner’s consent.

3. Authorized Agent of the Owner
Filing an application with express owner authorization.
4. Planning Commission
Initiating and recommending an amendment pursuant to statutory and ordinance authority.
5. Board of Supervisors
Initiating a rezoning on its own motion.
B. Parties Without Authority to Initiate
The following may not initiate rezonings:
•

Adjacent or nearby landowners;

•

Neighborhood or civic associations;

•

Individual residents or voters;

•

Developers or purchasers lacking owner authorization.

These parties may participate fully in public hearings once a rezoning has been initiated through one of
the lawful pathways described above.
VI. PRACTICAL IMPLICATIONS FOR THE EDA
1. Owner-Controlled Projects
Most EDA-supported rezonings will proceed through owner-initiated applications under § 15.22286(7).
2. Policy-Driven or Area-Wide Rezonings
In appropriate circumstances, rezonings may be initiated by the Planning Commission or the
Board of Supervisors without reliance on private applications.
3. Expectation Management
Public interest or community advocacy does not create initiation authority; rezoning must
originate from one of the legally authorized entities.
VII. CONCLUSION
Virginia law draws a clear distinction between private applications for rezoning and governmentinitiated amendments. While owner-based standing requirements apply to applications under § 15.22286(7), the Planning Commission independently possesses statutory authority to initiate and
recommend rezonings as part of the County’s legislative process.
Rockbridge County’s LDR correctly reflect this framework, and EDA projects should be structured with
these distinctions firmly in mind.