On the agenda: Fayetteville Advertising and Promotion Commission — data center (Sep 28)

Fayetteville Advertising and
Promotion Commission
September 28th 2026
Location:

Fayetteville Town Center, 15 W. Mountain Street

Commissioners:

Elvis Moya, Chair, Tourism & Hospitality Representative
Katherine Kinney, Tourism & Hospitality Representative
Elliot Hunt, Tourism & Hospitality Representative
Megan Tyree, Tourism & Hospitality Representative
Sterling Hamilton, Commissioner at-large
Bob Stafford, City Council Representative
Mike Wiederkehr, City Council Representative

Staff:

Ryan Hauck, CEO
Agenda

I.

Call to order at 2:00p.m., Chair Moya

II.

Administration
A. Additions or changes to the agenda may be added upon request from a
majority of the commissioners, Chair Moya
B. Review and approval of August meeting minutes, Chair Moya
C. Prairie Street Block Party Favoriteville Fund Reimbursement, Jonathan Holder
D. Implementing new Financial software – Martus, Gretchen Hunt, DOF

III.

Reports
A. CEO Report - CEO Hauck. An executive overview of the previous month
B. Financial Report - DOF Hunt
C. Quarterly Marketing Update - VP Marketing and Communications, Brannon Pack
D. Ideas for Growth with Lights of the Ozarks – Chair Moya
E. Capital Improvements – VP of Strategic Initiatives, Tyler Wilson

IV.

New Business
A. Discuss and Vote. Replacing and Rebuilding EF’s Brick Columns – VP of Strategic
Initiatives, Tyler Wilson
B. Discuss and Vote. Recommendation for Commission nominating committee Commissioner Wiederkehr

V.

Good of the Order/ Adjournment - Chair Moya and CEO Hauck

Fayetteville A&P Commission Meeting Minutes, August 24th, 2026
Fayetteville Town Center
Commissioners Present: Chair Moya, Hunt, Tyree, Hamilton, Kinney, Stafford and
Wiederkehr
Absent: Commissioners Tyree and Stafford
Staff Present: CEO Ryan Hauck
I. Chair Moya called the meeting to order at 2 pm
II. Administration
A. Agenda changes may be made at the request of a majority of
commissioners. None were requested. The NWA Freakshow did not receive
permit approval from the Fayetteville Police Department, so the commission
will not proceed with its Favoriteville Fund request.
B. Commissioner Wiederkehr moved to approve the July 27 meeting
minutes; Commissioner Hamilton seconded. The motion passed
unanimously.
C. Vote. Budget Adjustment for Capital Improvements, DOF Hunt
Hunt presented two budget adjustments requiring commission approval:
transfer $20,000 from personnel for fireworks and $22,500 from Town
Center Capital Expenditures to Experience Fayetteville Capital
Expenditures. After questions, Commissioner Wiederkehr moved to
authorize the transfers; Commissioner Hunt seconded. The motion passed
unanimously.
III. Reports
A. CEO Report – CEO Ryan Hauck
Hauck reported that staff attended the Destinations International annual
conference. Experience Fayetteville may partner with the City’s Economic
Development team on a welcome center at the Drake Field terminal. Hauck
will tour the terminal with VERB personnel after the October 12 commission
retreat. In response to Chair Moya, Hauck said the source of design funds
remains undetermined and Experience Fayetteville would contribute design
ideas.
A Wheel the World partnership with Bentonville is expected to launch in the
coming months; creative development is underway.

Experience Fayetteville is sponsoring the Fayetteville Chamber of
Commerce Professional Night Out; commissioners were invited.
For the September 5 Razorback game, Experience Fayetteville will host a
pregame gathering in the Upper Ramble and lead “Trailgating” through Hog
Town to the stadium, encouraging fans to return downtown afterward.
The Half Marathon will partner with the University of Arkansas, with the
route passing through athletic facilities.
Rumble in the Ramble, the final of four 2026 activations with DFC, will be
held September 18 in the Upper Ramble and feature sports- and fancentered activities.
July Visitor Center activity totaled 860 visitors and 12 completed Ale Trail
passports, all completed in one day.
Work continues with the Fayetteville Public Library on tourism assets,
including historic walking tours and genealogy resources.
Sales-supported group meetings and sports events were estimated to draw
more than 13,000 attendees and generate more than $826,000 in economic
impact. The sales team conducted site visits, including one for USA BMX.
Experience Fayetteville submitted an RFP for the Arkansas Governor’s
Conference on Tourism.
Arkansas Music Week was underway and fall tourism interns are being
onboarded.
The sales team will host a September 8–10 familiarization tour showcasing
downtown and the Town Center.
The Town Center completed 19 July bookings and had 24 confirmed for
August. Dream Big was successful, with planning underway for next year,
and the facility served as an emergency cooling center.
Hauck reported that Restaurant Week was successful.
Experience Fayetteville co-funded the Gregory Park fox mural with
CycloCross legacy funds.
Zartico data showed increased visitor volume and spending from Texas and
Arkansas. Hauck also noted restaurant openings and closures.
Commissioner Hamilton asked about Town Center revenue and sales
activity. Wilson addressed sales activity; Hunt will address revenue.

B. Financial Report – Director of Finance, Gretchen Hunt
For January–July, Hunt reported a $195,000 net operating surplus and a
$114,000 overall deficit including depreciation. HMR collections were on
budget, and finances were satisfactory entering the busy season.
Hunt reviewed monthly HMR collections. Hauck said July’s decline may
reflect the absence of baseball and softball super regionals hosted in June
2025.
Hauck reviewed lodging and HMR trends, noting that hotel supply is
growing faster than demand compared with 2025.
Commissioner Kinney noted that additional hotel rooms and the absence of
recurring large events could further affect occupancy. Staff plans to use
incentives to attract shoulder-season conferences.
The commission discussed potential University of Arkansas connections to
help attract conferences.
Chair Moya asked why Town Center capital expenditures were zeroed out.
Hauck said bathroom upgrades were deferred in favor of a smaller 2027
remodel and that coordination with the City affects project timing. Moya
cited security cameras as a valuable expenditure; Hauck noted possible
brickwork needs at Experience Fayetteville. The commission agreed to
revisit capital expenditures next month, with Hauck providing a multiyear list
of potential projects.
IV. New Business
A. Discuss and Vote. DSA Contract, CEO Hauck
Hauck presented the Diamond Sports Alliance, Inc. contract for fall baseball
and softball promotions, including media, student-athlete, and coach
appearances supporting Trailgating, as detailed in Exhibit A. Commissioner
Hamilton moved to approve the contract as presented in the packet;
Commissioner Kinney seconded. The motion passed unanimously.
B. Discuss and Vote. Learfield Contract, CEO Hauck
Hauck presented the Learfield contract for Trailgating promotion.
Chair Moya noted that both contracts were with organizations separate from
the University of Arkansas; otherwise, he would have recused himself.

Commissioner Hunt moved to approve the contract as presented in the
packet; Commissioner Kinney seconded. The motion passed unanimously.
VI. Good of the Order/Adjournment
Commissioner Hamilton asked whether any organization had inquired about
the Favoriteville Fund; Hauck said none had.
Stockton will contact commissioners to schedule September meetings with
Hauck in preparation for the October retreat.
With no further announcements, Commissioner Hamilton moved to adjourn;
Commissioner Hunt seconded. The meeting adjourned at 3:03 p.m.
Minutes submitted by Amy Stockton, Experience Fayetteville

PRAIRIE STREET BLOCK PARTY 2026
Event Rundown & Final Expense Summary for Experience Fayetteville
Prepared August 2026 • Contact: Jonathan Holder • [email protected]

Event Overview
The inaugural Prairie Street Block Party was held Saturday, May 2, 2026 on Prairie Street between School Avenue
and S. Gregg Avenue in Fayetteville. The street was closed to vehicle traffic from 11:00 AM to 7:00 PM, with
programming running from 12:00 to 6:00 PM. The event was free, family-friendly, and open to the public, organized
as a grassroots partnership among the Prairie Street businesses: Natural Threads, Prairie Street Live, Prairie Street
Bar & Tap, Mamaka Bowls, Trailside Yoga, American Restaurant & Equipment Company, and Driftwood Vintage.
The goal was to foster community spirit, provide family-friendly entertainment, and support local businesses and
makers in the heart of Fayetteville's creative corridor, and the day delivered on all three. Well over a thousand
attendees from across Northwest Arkansas came through over the course of the day.

What the Day Included
Live music ran continuously across two stages (the Natural Threads Stage and the Prairie Street Live Stage),
featuring six local acts: Jett Boyett, Benjamin Del Shreve, Burning Furniture, Goldstar Neurotic, Averie Lee & The
Sweeties, and Sad Palamino, with professional sound and production at both stages.
The vendor market featured 34 paying craft, maker, and small-business vendors alongside local food trucks and
food. The day also included kids' activities, wellness offerings through Trailside Yoga, a free water station, and bike
parking to encourage trail access. Alcoholic beverages sold only through venues that currently hold a license, all
selling with ORA-required cups and wristbands.
In coordination with the City of Fayetteville, the event ran waste diversion and recycling stations staffed by
volunteers with the City's sustainability team, followed ORA boundaries with posted signage, used barricades
approved through the Transportation Department, hired private security, notified all neighbors within the required
radius in advance, and completed same-day teardown and cleanup including a rented dumpster.

Event Expenses
Category

Amount

Marketing (Physical)

$808.12

Food & Drink

$0.00

Supplies

$686.50

Rentals

$0.00

Entertainment

$5,750.00

Decorations

$0.00

Permits

$0.00

Donations

$0.00

Cleanup

$217.37

Insurance/Security

$435.00

TOTAL EXPENSES

$7,896.99

The figures above are final actuals reconciled against submitted receipts, replacing the budget estimates in the
Prairie Street Block Party Income Statement Proforma previously provided to Experience Fayetteville. Receipts and
invoices for every line are compiled and available upon request.
An additional $3,200.00 in support staff and production labor was incurred on event day. Because it fell outside the
approved budget categories, it is not included in the totals above and is not part of this request. That cost was
absorbed by the organizing committee.

Revenue
Source

Amount

Sponsorship

$475.00

Other

$1,285.75

Donations

$2,000.00

TOTAL REVENUE

$3,760.75

Total Gap & Favoriteville Fund Ask
Amount
Total expenses

$7,896.99

Profit margin (20%)

$1,579.40

Less: total revenue

($3,760.75)

TOTAL FAVORITEVILLE FUND ASK

$5,715.64

After revenue, and including the 20% margin on event costs, the total gap comes to $5,715.64, which is our
Favoriteville Fund ask. This is $5,941.16 below the $11,656.80 originally projected, reflecting actual spend coming in
under budget across every category. The uncovered expenses were fronted out of pocket by the organizing
committee members and their businesses (Natural Threads, Prairie Street Live, and individual organizers). We are
grateful for Experience Fayetteville's support, and respectfully request consideration for reimbursement of this gap.

Thank You
The Prairie Street Block Party would not have been possible without the support of the City of Fayetteville and
Experience Fayetteville, from permitting and barricades to sustainability staffing and sponsorship. The event
brought the neighborhood together for a day of local music, makers, and community, and we look forward to
making it an annual tradition.

Memo
To:

Ryan Hauck, CEO, Experience Fayetteville
Fayetteville Advertising & Promotion Commissioners

From:

Gretchen Hunt, Director of Finance, Experience Fayetteville

Date:

September 21, 2026

Re:

Martus Budgeting and Forecasting Platform Request

Staff requests that the Commissioners authorize implementation of Martus budget
software to strengthen our budgeting, forecasting, and financial planning.
The Problem
 QuickBooks is limited for budget development and has no forecasting capability.
 Budgets are built through disconnected spreadsheets, emails, and manual
consolidation.
 Finance staff spend time reconciling versions and checking formulas instead of
analyzing.
The Solution
Martus provides a centralized, collaborative platform for budgeting and forecasting.
 Collaboration: One place for departments to submit and update requests, with
clear ownership and a single authoritative version.
 Forecasting: Forecasts updated as conditions change, with budget-to-actual
comparisons and early variance identification.
 Efficiency: Less spreadsheet maintenance, freeing staff for analysis and decision
support.
Benefit to the Commission
Clearer, more current financial information for planning and resource decisions, with a
budget process that is transparent, repeatable, and forward-looking.
Alternatives Considered
 Continue with QuickBooks and spreadsheets: Does not close the forecasting
gap.
 Add a staff position: Not necessary; the issue is tooling, not headcount.
Recommendation
Staff recommends that the Commissioners approve the signing of a 2.25-year contract
for Martus, with total costs over the two years being $25,100.

Martus Budgeting Software
Information Page

Martus Facts
•

$6,500 onboarding fee. 2026 budget dollars are available in the accounting fees line due
to savings realized from the migration from QuickBooks Desktop to QuickBooks Online.

•

$9,300 annually / $750 monthly, after onboarding costs.

•

Martus has offered to onboard in October, with annual fees not due until 2027 (no fees
charged for Q4 usage).

•

Martus would save the finance team an estimated 15–20 hours per month.

Cool Features
•

QuickBooks Sync – Automated sync so that financial information is always up to date.

•

Budget Widget – Allows for seasonally adjusted budget percentages to be input, so
actual-to-seasonally-adjusted budget comparisons won't require an external
spreadsheet.

•

Personnel Budgeting – Allows for extremely nuanced budgeting for labor, tax,
retirement, health, and other benefits for clarity on personnel spend.

•

User Permissions – Allows directors to view only their budgeted items and compare
those to actual spending to date, correcting for the current lag in monthly detailed
spending reports.

•

Unlimited Budget Creation – Allows for private or shared budget creation, including
what-if scenarios and future-year forecasting.

•

Dashboards – Allows for creation of custom dashboards for a variety of applications,
including a high-level dashboard for Commission-level financials.

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Experience Fayetteville - New Deal

MARTUS SUBSCRIPTION AGREEMENT
Prepared for
Experience Fayetteville
21 South Block Ave
Fayetteville, Arkansas 72701
United States
Ryan Hauck
Chief Executive Officer
[email protected]

Martus Solutions
2131 Woodruff Rd
Suite 2100 #194
Greenville, SC 29607
United States
Conner McClure
"Account Executive"
[email protected]
ACCT Software: QB Online

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Martus Software Subscription Service
Dear Ryan,
Martus is pleased that you are interested in purchasing a subscription to Martus Software and
engaging us to perform the services on the attached Schedule A. This confirms and memorializes
the scope and financial terms of our agreement should you choose to execute it by September
30, 2026.

Scope of Services
We will provide to you a subscription to access and use the hosted Martus Software and perform
the services described on the attached Schedule A. No change in the scope of our services will be
binding unless made in writing and signed by both of us. In performing these services, we will
rely on information provided by you and we will not be responsible for any errors or omissions in
the information you provide us.
Terms and Billing
You will pay us for the subscription and for the services we provide in accordance with the
Schedule of Fees and Costs attached as Schedule B.
Confidentiality
The parties agree not to disclose any information identified in writing by one of the parties as
confidential unless required to do so by law. Client agrees that Martus may identify Client by
name as one of its customers. Any additional use of quotes from Client or information about
Client will not be used in any advertising or marketing communication by Martus without Client’s
prior written consent. All Client data, including financial/accounting data, shall remain the sole
property of Client, shall be considered as Client confidential information which may not be used
by Martus outside of the scope of services described herein and will be destroyed by Martus after
termination of services upon request of Client but in any event, within ninety (90) days of such
termination. Martus and its licensors retain all worldwide right, title and interest in and to all of
their intellectual property rights, including in any and all improvements, derivative works,
updates, and modifications thereto, whether or not made in conjunction with this Agreement,
“Martus Intellectual Property”. All Martus Intellectual Property shall be considered Martus
Confidential Information. Client agrees that it will keep Martus Confidential information in strict
confidence and will not allow any parties unrelated to Client including any competitors of Martus
to view or access any Martus Confidential Information.
Warranty, Limitations and Conditions
We warrant to you that the software will perform the functions set forth on Schedule C. The
written and electronic materials provided to you as part of our services are for your use only and
may not be copied or distributed to any third party without our express written consent or
pursuant to a court order. This limitation does not apply to Client’s data or reports and graphs
containing Client information produced by Martus or through the Martus software or services.
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Martus is not HIPAA compliant and thus accepts no responsibility nor liability under HIPPA, if any,
with respect to any information provided by Client hereunder. You alone are responsible for
determining if Martus Software and related services meet your particular needs and for the
results obtained. Except as set forth above, the subscription to access and use Martus Software
and related services by Martus are provided: “AS IS” WITHOUT WARRANTY. THERE ARE NO
OTHER WARRANTIES EXPRESSED OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED
WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE AND
MARTUS EXPRESSLY DISCLAIMS ALL SUCH WARRANTIES AS TO MARTUS SOFTWARE AND
RELATED SERVICES PROVIDED UNDER THIS AGREEMENT. IN NO EVENT SHALL MARTUS BE
RESPONSIBLE FOR ANY LOSS OF PROFIT OR OTHER COMMERCIAL DAMAGE, INCLUDING
BUT NOT LIMITED TO ANY SPECIAL, INDIRECT OR CONSEQUENTIAL DAMAGE, EVEN IF
MARTUS HAD BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGE. MARTUS’S LIABILITY
ARISING OUT OF THIS AGREEMENT SHALL IN NO EVENT EXCEED THE AMOUNT PAID BY YOU
TO MARTUS FOR MARTUS SOFTWARE AND RELATED SERVICES.
Notwithstanding the preceding, in the event that the Martus services are determined to infringe
the intellectual property rights of a third party and Martus is unable to procure the continued
right for Client to use the Martus services upon commercially reasonable terms, then this
agreement shall be deemed terminated, Martus shall refund any unused subscription fee and
the parties shall have no further liability to each other.
Entire Agreement
This Agreement, together with the Schedules and Exhibits, constitutes the entire agreement
between the parties and supersedes any prior understandings, agreements, or representations
by or between the parties, written or oral, with respect to the subject matter of this Agreement.
You may not assign this Agreement or any of your rights, interests, or obligations under this
Agreement without the prior written approval of Martus. Any assignment of this Agreement in
violation of this Section shall be invalid and of no force and effect.
Termination
The initial term of this engagement shall be from October 1, 2026 through December 31, 2028.
January 1, 2027 will be the first annual renewal date (Anniversary Date) and shall renew thereafter
for successive one-year terms unless terminated by either of us by written notice to the other
given at least thirty (30) days before the end of the then-current term. Additionally, you have the
option to terminate this agreement by giving written notice within 30 days after receiving an
invoice from Martus for any annual renewal after the initial term.
Dispute Resolution
In the event that either party brings an action against the other under or as a result of this
agreement, such action shall be brought in the state or federal courts in the state where the
other party is domiciled, and such action shall be governed by the substantive laws of the state of
the other party.
Effective Date
The Effective Date of this Agreement shall be the date on which the final party to sign signs the
Agreement.
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Counterparts: Facsimile and Electronic Versions
This Agreement may be executed simultaneously or in separate counterparts, and any of the
parties to this Agreement may execute it by signing counterpart signature pages, all of which
taken together shall constitute one and the same document. Signatures transmitted by facsimile
or as emailed PDF or other similar electronic versions shall be binding as if originals, and the
parties hereby waive any defenses to the enforcement of the terms of this Agreement based
upon the form of signature.

SCHEDULE A
Performed Services
Reporting Entities
Martus will perform the following services described from herein for the following entity:
Experience Fayetteville
Fayetteville, Arkansas
Martus Implementation Services:
Creation of Martus instance
Integration between Martus and Client's Accounting System
Configure Martus to match the financial structure in Client's Accounting System
Provide training over multiple sessions as described here:
A Martus implementation consultant will provide “Train-the-Trainer” training aimed at
developing client administrators in all applicable areas of Martus.
These include the following live sessions pertaining to the following modules in
Martus as applicable to the package purchased (all training sessions are recorded):
Reports & Setup
Budgeting & Reforecasting
Personnel Budgeting
Report Builder
Advanced Plus Features (only for the Advanced Plus subscription tier)
A detailed Training Outline will be provided during implementation.
Martus Annual Subscription Services
Cloud based hosting of Martus software
Telephone and email support
Historical availability of 99% or greater
Includes functionality described in Schedule C
Enhancements and updates made by Martus during the Term of this Agreement
Product Support

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Telephone and email support from Monday through Friday, 8:00am – 8:00pm EST (excluding
national
holidays), including without limitation the following: (a) clarification of functions and features of
the
services; (b) guidance in the operation of the services; (c) error verification and correction of any
malfunction of the services reported to Martus by Client that prevents the services from
performing in
accordance with the specifications, including ensuring that the services remain fully compatible
and
interoperable with Client's accounting system at time of contract execution. Martus shall respond
to Client’s telephone and email requests for technical support no later than the next business
day.
Data Protection
Customer data is backed up hourly and encrypted. Martus employs a managed security
provider for monitoring and logging all security events. The Martus SaaS application is hosted on
servers
in Microsoft Azure data centers, protected by Microsoft Defender for Cloud. Martus is a SOC2 level
II
compliant company. Martus will notify Client within 48 hours after confirming any security
breach that
compromises the security, confidentiality, or integrity of Client data, and will
provide Client with reasonable information regarding the nature of the breach and
the measures Martus is taking to remediate it.

SCHEDULE B
Fees and Costs
Implementation Fee
The one-time implementation fee for Martus software is specified in the Martus Pricing chart
below and is based on the functionality described in Schedule C.
Annual Subscription
The annual subscription fee for this service is identified in the Pricing chart below. Neither the
Annual Subscription Fee nor the per user fee will increase during the initial term of this
Agreement unless Client upgrades to a different Martus Package level. The fee for any annual
renewals will be based on the then-current annual subscription fee, the then-current number of
users plus the Annual Subscription Fee for any Optional Modules purchased.
Amended Schedule B
If you wish to add users or increase the level of Martus Software to which you are subscribed,
Schedule B shall be amended to reflect such additional Martus Software Subscription price
(“Amended Schedule B”) and Martus will invoice you the balance due for such change. Such
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amount shall be due upon receipt of invoice. Amended Schedule B shall supersede the original
Schedule B. Amended Schedule B pricing will be reflected in the Annual Subscription Fee for the
remaining years of the initial term, if applicable.
Payment Delinquency
Martus may terminate this engagement if you fail to pay any fees that are past due within 15 days
of written notice by Martus that such fees are past due.

SCHEDULE C
Dashboard
Financials Reporting that includes the following:
Graphical presentations:
Monthly fnancial results
Comparisons to budget and prior year
Select individual Dimensions and sub-Dimensions
Summarized Account Category Views
Select date range of up to any 12 monthly periods
Profit and Loss type reports (with drill down capability) for a selected date range
Comparisons to Monthly, YTD & Annual Budget
Rolling forecast views
Multiple report views including Dimension summaries and side by side Dimension
comparisons
Ability for each user to save named reports
Setup functions
Automated (if available) and on-demand updates of financial data from client’s accounting
system
Ability to restrict individual users to specific Dimension(s) and Martus functions
Custom ReportBuilder and AI-enabled ReportBuilder Assistant (Plus and Premium
packages only)
Planner
Ability to restrict individual users to specific Dimensions
Ability to budget at any level in the dimensional hierarchy defined in client’s accounting
system
Users can attach comments to any budget line item that can be viewed by any authorized
user
Each budget screen displays current year actuals and budget numbers as a reference
Budget wizards make it easy to spread weekly, monthly and annual numbers as well to
create line-item budget numbers from a percentage of current year actuals or budget
numbers.
Leadership and executive staff can view summaries to assess the impact of organizational
budgets.
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Assign owners & approvers to budget worksheets
Budget Analysis reports that provide reasonableness checks
Create budget worksheets automatically based on current year activity and budget.
Import budget data from an Excel worksheet in a format prescribed by Martus
Assign Gain/Loss targets by budget area with onscreen prompts to identify budgets that
exceed the targets.
Budget summaries include the following capabilities:
Select one or all of any Dimension or Account Category
Select Account, Account Category, or any Dimensional view
Drilldown on GL Accounts to analyze specific income/expense budgets by budget
area
Personnel Budgeting (Plus and Premium Packages)
Develop payroll budgets in detail by Position/Employee
Supports multiple scenarios for each fiscal year
Supports multiple forms of compensation including wages, salaries, benefits, one-time
bonuses, etc. Frequencies such as weekly, bi-weekly, monthly, and one-time.
Payroll tax calculated automatically; supports taxable/nontaxed positions and
compensation
Personnel allocations
Forecasting (Plus and Premium Packages)
Create multi-year forecasts and What-if scenarios from a base budget on screen
Compare multiple budgets built using Martus budget preparation functionality with
various underlying assumptions
Budget dimension allocations
Cash Flow Forecasting (Premium Package Only)
Define cash flow categories and amortization
Apply cash flow impact defaults and overrides on budget items
Define cash flow impact of complex transactions such as prepaids, capital expenses and
depreciation
Review Balance Sheet impact and drill down to budget details
Generate Projected Balance Sheet & Statement of Projected Cash Flows

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#20260915-121018422

PRICING CHART

Quote Issued
September 15, 2026
Quote Expires
September 30, 2026

Prepared for
Ryan Hauck
Chief Executive Officer
[email protected]

Billing
Frequency

Quantity

Unit price

Price

Non-Profit - FY26 - Plus

Annually

1

$8,700.00
/ year

$8,700.00
/ year

Non-Profit - FY26 - User
Pack

Annually

2

$300.00
/ year

$600.00
/ year

1

$6,500.00

$6,500.00

Products & Services

Implementation - FY26 Non-Profit - Plus

Annual subtotal

$9,300.00

One-time subtotal

$6,500.00

$15,800.00

*All amounts shown are net of any applicable sales or use taxes which will be added to all invoices
issued hereunder, if applicable.
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Payment terms:
● The Year 1 Implementation fee ($6,500) fee is due upon execution of this agreement.
● The first year’s Annual Subscription Fee ($9,300) is due January 1, 2027
● The then current Annual Subscription fee will be due for the remaining years of the Initial Term
on the subsequent Anniversary Date(s).

ACCEPTANCE
Signature
Before you sign this agreement, an email must be sent to you to verify your identity. Find your
profile below to request a verification email.

Ryan Hauck
[email protected]

Verify to sign

Taylor Macdonald
[email protected]

Verify to sign

Print

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CEO Update for September 2026
Admin
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•

•
•
•
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

Partnership with City of Fayetteville and Drake Field Airport – EF has produced a high-level
deck for the City of Fayetteville Economic Development team that includes inspiration that will
work for our city, best practices and design options. Verb Interactive and City of Fayetteville
will have a site visit October 13.
Wheel the World promotion and launch – Visit Bentonville’s CEO Kalene Griffith and Ryan cohosted a podcast showcasing our regional partnership in leading the state with accessible
travel: https://visitbentonville.buzzsprout.com/152254/episodes/19787386
Both of our marketing departments are working on developing creative for a Q4 launch, just in
time for holiday travel
Working with the U of A
o McMillion Studios – Regional Sports Complex Feasibility Project
o Data Science Practicum – Impact/visitor profile study
Working with Arkansas Music Experience to grow Arkansas Music Week to a signature event
comparable in size and scope to Bikes, Blues and BBQ or Fayetteville Roots Festival.
Started FY27 budget prep started with a 4% increase in revenue
Personnel Updates:
o Fayetteville Town Center:
Event Services Coordinator I position has been filled, Avery Troutt starts September 28th

Visitor Center
•
•
•

671 visitors in August
Sales: $1,629 Ale Trail: 2 completed passport
Events of note: August 3rd – Move in week for U of A, Bid Day and Washington County Fair

Destination Services
•
•
•
•
•

Confirmed logistics with partner Bank of Fayetteville for Friday Kick-off events on the Square
for home football games
Itinerary Building and Committee work for October 20-23rd NWA FAM tours with tour operators
August 19th and 20th – Julie organized and facilitated 2 Fayetteville FAM tours for 11 hotel
partners to visit Fayetteville attractions
Met with The Overland Hotel (opening early 2027) to discuss tradeshows and possible 2027
travel partner opportunities
August 30th-September 3rd- South Central Motorcoach Association Tradeshow, New Orleans.

Experience Fayetteville Sales
Prospected Future Business- Sports
Event or Org
The Horseshoe Tour
Top Recruit Softball

Date
2027
2027 summer

College Golf Experience

2027 summer

Est. Attendees
300
6 tournaments/HS
showcases
300

Est. Nights
250
100

Envir. & Outdoor Ed Conference

Feb 2027

$35,890

Prospected Future MICE/SMERF Business
Event or Org
Preventative
Medicine Symp.
Christian Legal
Society/Chapter
Retreat
SEC Enrollment
Management
ACECA/ARDOT
North American
College & Teachers
of Agriculture Conf.
NACADA – Academic
Advising

Date
2026

Est. Attendees

Est. Nights
250

2027

50

150

2027

50

150

2028
2028

200
150-200

600
500

2028

150-200

500+

Lost Sports Business
Event
StarQuest
Dance Comp.

•

Date
2027

Est. Attendees
300 participants
600 spectators

Est. Nights
500-800

Reason
*Not able to
accommodate
venue/Space
needs

Trade Show/Industry Trainings
o Dell attended Connect Marketplace in Tampa with 32 confirmed appointments, with
over half of them showing interest in a 2027 FAM tour
o Tina assisted in hosting the August 25th Chamber After Hours at the new Avenue
Downtown venue and Faymosa as our HMR partner, showcasing our “Meet us on the
Square” approach to meetings. Registration was 140+

•

Site Visits Hosted
o FALL FAM 9/8-10 (Sales Team Effort with FTC)
o Christina Legal Society
o Helms Briscoe Global Accounts Representative
o NACADA: The Global Community for Academic Advising
o National Horseshoe Pitchers Association (Sports Specific – Jose)

•

Special Call outs:
o Sales Team represented EF at several area networking and event tabling events since
last update
o UA Razorbash – Orientation with UA student community
o Chamber Professional’s Night Out - hosted
o Sales Team executed Fall FAM tour for meeting planners for Sept 8-10 with the second
planned for Sept 29-Oct 1
o Follow us on LinkedIn! We have surpassed our 2026 Goal of 6,500 – currently at
6,547

Fayetteville Town Center
FTC Bookings & Operations
•
•
•
•
•

23 bookings completed in August; 24 confirmed for September
Estimated attendance for August events = 2,139
Notable Event highlights: Hosted Mexico en el Corazon with raving reviews
Event Services Coordinator I position filled and training to commence for busy season
New professional development opportunities provided through PCMA (Professional
Convention Management Association) Institute for operations including: Certified Venue
Professional, Digital Event Strategist, Technical Meeting & Event Production, Strategic Event
Audience Engagement, Event Data Collection & Reporting.

FTC Monthly Sales Report
Activity: 8 incoming calls | 6 outgoing | 59 emails | 8 In-person meetings
FTC Pipeline:
•
•
•

14 signed event contracts in August
26 prospective contracts in negotiation
Prospective value of contracts: $117K

Revenue Summary:
•
•
•

Revenue Generated (August): $25,379
Comparison to Same Month Last Year: $25,747
Year-to-Date Revenue: $403,462

Key Wins and Success Stories
•

Secured the 4th annual Refuge Ruckus in March 2027

FTC Sales Priorities:
•
•
•

2027 rebooking and following up with tentative bookings through end of year.
Preparing for FAM tours and ensuring facility is set to show off its capabilities.
Continuing to meet industry professionals to build relationships to lead to future business.

Marketing & Communications
•

Following finalized agreements with Learfield and University Athletics, our Razorback
Campaign, designed to drive traffic to the new Gameday Hub, and Fayetteville Trailgating,
encouraging longer stays at Downtown establishments during home football games, launched
in late August.

•

•

•
•
•

•

•

Despite some declines in Organic Social due to a slower event month, Instagram gained
more than 1,300 followers in August. With football season and the Gameday Hub launch,
metrics are expected to rebound in September.
VERB’s Paid Media efforts produced our highest on-site engagement conversion rate to
date, up 13 points from July, including newsletter sign-ups and click-throughs to partner
sites.
Zartico data showed Little Rock and Dallas again leading Visitor Markets, accounting for 36%
of traffic and 34% of Visitor Spend. Food & Beverage represented 55% of Visitor Spend.
August PR efforts supported Arkansas Music Week, México en el Corazón, and Fayetteville
Trailgating, generating 22 press mentions, 769K audience reach, and $2.8M in Total AVE.
ExperienceFayetteville.com received approximately 97,000 sessions in August, up 33% year
over year, with Paid Search and Email driving growth. New Visitors represented 83% of
sessions, while Paid Social generated 36% of traffic. Top user locations were Fayetteville,
Dallas, and Oklahoma City, with 70% of sessions occurring on mobile.
The top outbound link clicks were the Washington County Fair, Arkansas Music Week, and the
Farmers Market. The Washington County Fair was also the most-viewed destination in
generative AI results.
Digital Visitor’s Guide views increased 268% year over year and 25% from July.

Looking ahead to September, Paid, Organic, and PR efforts will focus on football, fall, and
outdoor recreation, including:
•
•
•

Positioning Razorback football, Ozark foliage, and festivals as key drivers of extended, highvalue tourism.
Rolling out Experience Fayetteville Half Marathon creative across multiple channels, including
social.
Developing the Lights of the Ozarks campaign in preparation for the October 1 seasonal
launch.

Website Performance Report | August – Pixel Perfect
Paid, Earned, and Social Media Report | August – VERB
Media Report | August – AM Group

Hotel, Motel Restaurant, Bars & Attraction News:
•
•

Herman’s Ribhouse re-opened in time for football season
Pink Elephant Social House opened this summer at 3 E Mountain Street, formally occupied
by Ozark Charcuterie.

Memo
To:

Ryan Hauck, CEO, Experience Fayetteville
Fayetteville Advertising & Promotion Commissioners

From:

Gretchen Hunt, Director of Finance, Experience Fayetteville

Date:

September 18, 2026

Re:

Financial Statements – August 2026

This packet contains Experience Fayetteville’s Financial Statements for the eight-month period
ended August 31, 2026, providing an overview of the organization’s operating results and financial
position from January through August.
The following reports are included in the packet:
 Statement of Financial Performance for the period ended August 31, 2026
 Balance Sheet as of August 31, 2026
Financial Performance
For January– August, the financial statements reflect a net operating surplus of $287,260. After
depreciation and other non-operating activity, the organization reports an overall deficit of
($66,607) for the period.
The difference is primarily attributable to depreciation and other non-operating activities, which
affect overall financial results but are separate from ongoing operating activities.
HMR Tax Collections
HMR tax collections reported in August reflect July activity. August collections were 2.4% below
the seasonally adjusted budget and approximately 6.2% above August 2025 collections.
Year-to-date HMR tax collections are closely tracking the budgeted amounts, and we are
approximately $13,000 above the seasonally adjusted budget through August (less than 1%).
Overall Financial Position
Through August 2026, Experience Fayetteville continues to maintain a positive operating position,
with a year-to-date operating surplus and HMR tax collections tracking on par with the seasonally
adjusted budget. Staff will continue to watch costs closely as we move into busy season. Costs are
expected to rise as we enter Q4, driven by higher fuel prices and ongoing inflationary pressures.
Management will adjust spending accordingly to address these increased costs. The financial
statements provide additional details regarding revenues, expenditures, assets, liabilities, and net
assets and are presented for the Commission’s review.

FAYETTEVILLE ADVERTISING & PROMOTION COMMISSION
2026 CONSOLIDATED STATEMENT OF FINANCIAL PERFORMANCE
AS OF AUGUST 31, 2026

MODIFIED ACCRUAL

APPROPRIATED BUDGET TO ACTUAL
REVENUES

2026 ACTUAL

FY2026 BUDGET

Over/(Under)

EF - GRANT REVENUE (DS ART COURT)
EF - VISITOR CENTER REVENUE
EF - HMR TAXES
EF - INTEREST
TC - EVENT REVENUE
TC - PARKING REVENUE
TC - INTEREST

$
$
$
$
$
$
$

81,800.00
17,053.46
3,532,627.88
63,693.37
371,030.90
32,401.91
29.30

$
$
$
$
$
$
$

81,800.00
44,000.00
5,466,542.00
50,000.00
793,500.00
58,000.00
100.00

$
$
$
$
$
$
$

(26,946.54)
(1,933,914.12)
13,693.37
(422,469.10)
(25,598.09)
(70.70)

TOTAL REVENUE

$

4,098,636.82

$

6,493,942.00

$

(2,395,305.18)

% of Budget
100%
39%
65%
127%
47%
56%
29%
63%

EXPENDITURES - EF

2026 ACTUAL

FY2026 BUDGET

Over/(Under)

EF - ADVERTISING
EF - PUBLICATIONS /PROMOTIONS
EF - TECHNOLOGY
EF - RESEARCH
EF - PUBLIC RELATIONS
EF - TRADE / TRAVEL SHOWS
EF - MEETINGS / CONFERENCES
EF - INQUIRY RESPONSE
EF - ASSOCIATIONS
EF - PARTNERSHIPS
EF - CONTINGENCIES
EF - PERSONNEL
EF - OFFICE / BOARD EXPENSES
EF - ACCOUNTING / LEGAL FEES
EF - HMR COLLECTION FEES
EF - INSURANCE
EF - UTILITIES
EF - FACILITIES
EF - EMPLOYEE RELATIONS
EF - VISITOR CENTER
EF - COMMUNITY FUNDING (T2,DS ART COURT)
EF - COMMUNITY EVENT INCENTIVES / FAVORITEVILLE
EF - WALKER STONE HOUSE
EF - OTHER (BONDS, RESERVES)
DFC - COMMUNITY EVENTS
DFC - SUPPORT

$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$

587,292.57
55,818.23
86,669.69
55,036.32
92,382.95
74,214.14
50,473.39
11,025.14
36,283.73
230,459.05
758,273.02
9,877.10
53,818.24
70,652.55
19,738.00
22,496.61
3,647.73
10,648.55
202,093.00
83,700.00
4,546.52
465,200.00
26,500.00
102,666.64

$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$

947,830.00
107,805.00
154,226.00
54,750.00
154,800.00
105,074.00
110,620.00
16,400.00
41,907.00
401,700.00
10,000.00
1,220,875.46
9,700.00
65,900.00
109,339.62
40,400.00
32,280.00
48,000.00
8,900.00
40,575.00
281,800.00
150,840.00
22,500.00
820,500.00
44,000.00
159,500.00

$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$

(360,537.43)
(51,986.77)
(67,556.31)
286.32
(62,417.05)
(30,859.86)
(60,146.61)
(5,374.86)
(5,623.27)
(171,240.95)
(10,000.00)
(462,602.44)
177.10
(12,081.76)
(38,687.07)
(40,400.00)
(12,542.00)
(25,503.39)
(5,252.27)
(29,926.45)
(79,707.00)
(67,140.00)
(17,953.48)
(355,300.00)
(17,500.00)
(56,833.36)

62%
52%
56%
101%
60%
71%
46%
67%
87%
57%
0%
62%
102%
82%
65%
0%
61%
47%
41%
26%
72%
55%
20%
57%
60%
64%

TC - DIRECT VENUE EXPENDITURES
TC - PERSONNEL
TC - OFFICE EXPENSES
TC - ACCOUNTING / LEGAL
TC - MARKETING / ADVERTISING
TC - TECHNOLOGY
TC - MEETINGS / CONFERENCES
TC - ASSOCIATIONS
TC - INSURANCE
TC - RENT
TC- UTILITIES
TC - FACILITIES
TC - EMPLOYEE RELATIONS
TOTAL EXPENDITURES

$
$
$
$
$
$
$
$
$
$
$
$
$
$

39,408.96
453,756.37
6,276.93
7,284.55
260.63
15,283.29
5,471.76
500.00
29,882.25
70,496.76
69,028.56
213.84
3,811,377.07

$
$
$
$
$
$
$
$
$
$
$
$
$
$

129,000.00
855,383.92
8,825.00
16,411.00
22,500.00
15,750.00
15,000.00
2,000.00
9,500.00
39,850.00
90,000.00
127,500.00
2,000.00
6,493,942.00

$
$
$
$
$
$
$
$
$
$
$
$
$
$

(89,591.04)
(401,627.55)
(2,548.07)
(9,126.45)
(22,239.37)
(466.71)
(9,528.24)
(1,500.00)
(9,500.00)
(9,967.75)
(19,503.24)
(58,471.44)
(1,786.16)
(2,682,564.93)

31%
53%
71%
44%
1%
97%
36%
25%
0%
75%
78%
54%
11%
59%

NET OPERATING SURPLUS / (DEFICIT)

$

287,259.75

$

$

287,259.75

$
$
$

80,945.00
80,945.00

$
$
$

$
$
$

(11,555.00)
(147,500.00)
(159,055.00)

$
$
$

4,097.78
(38,010.37)
(33,912.59)

$
$
$

86,059.36
2,950.00
89,009.36

157%

(66,607.20) $ (390,000.00) $ 323,392.80

17%

% of Budget

EXPENDITURES - TC

-

CAPITAL EXPENSES
EF - CAPITAL EXPENDITURES
TC - CAPITAL EXPENDITURES
TOTAL EXPENDITURES

92,500.00
147,500.00
240,000.00

88%
0%
34%

NET SURPLUS/(DEFICIT)
OTHER REVENUE
MISC OTHER REVENUE
UNREALIZED GAIN/(LOSS) ON COF INVESTMENTS
TOTAL OTHER REVENUE

$
$
$

4,097.78 $
(38,010.37) $
(33,912.59) $

DEPRECIATION
CYCLOCROSS
TOTAL OTHER EXPENSES

$
$
$

236,059.36
2,950.00
239,009.36

NET SURPLUS/(DEFICIT)

$

-

OTHER EXPENSES
$
$
$

150,000.00
150,000.00

Fayetteville A&P Commission
Balance Sheet
As of August 31, 2026
ASSETS
Current Assets
Cash
Investments
Accounts Receivable
Prepaid Expenses
Deposits
Inventory Asset
Total Current Assets

2,965,688
2,272,527
628,951
27,370
40,469
16,191
5,951,196

Other Assets
Capital Assets
Furniture & Fixtures
Equipment
EF/CVB Building
EF/CVB Land
Building Additions
Walker-Stone House
Vehicles
Construction in Progress
Accumulated Depreciation
Total Other Assets

454,901
767,716
940,410
198,621
2,761,649
1,179,152
122,860
(2,174,053)
4,251,258

TOTAL ASSETS

10,202,454

LIABILITIES AND EQUITY
Current Liabilities
Accounts Payable
Unearned Revenue
Total Liabilities

46,925
405,641
452,566

Long Term Liabilities
Notes Payable - City of Fayetteville Solar
Total Liabilities
Equity
Unreserved Fund Balance
Operating Reserve
Capital Reserve
Temporarily Restricted Funds
Net Revenue
Gain/(Loss) on Investments
Net Revenue
Total Equity
TOTAL LIABILITIES AND EQUITY

366,467
366,466.50

8,405,624
1,000,000
45,558
64,885
(132,646)

(67,761)
9,383,421
10,202,454

2026 Monthly A&P Tax Collections**
$398,610

August Collections

-1.64%

$408,447

10.61%

$50,890 + $339,654

$401,088$436,249

-3.15%
12.44%

$416,573

$467,061

-4.31%
4.22%

$24,643

$410,352

$460,887

-6.09%
-1.01%

(July Activity)

Restaurant

Lodging

$444,020

Prior Dues Collected

$453,844

Previous YTD (Aug) HMR A&P Tax Collection Totals

2022

2023

2024

2025

2026

$2,940,050

$3,255,882

$3,317,425

$3,402,274

$3,532,629

17.67%

10.74%

1.89%

2.56%

3.83%

4.5% PROJECTED BUDGET INCREASE FOR 2026

1.89%
6.66%

$394,928
$415,187

Total HMR Collected

0.89%
6.36%
2.09%
-4.80%

$419,784
$427,849

$415,187

Change over previous year

$518,349

$476,619

11.86%
3.24%

$546,090 24.04%
$473,720

9.79%
% change
from

2025

**This represents half of total HMR tax collections. The other half goes to Fayetteville Department of Parks, Natural Resources, and Cultural Affairs

LODGING REPORT & HMR COLLECTIONS LOOK-BACK
AUGUST 2026
PROPERTIES: 29

ROOMS: 258 0

STRs : 575

OCC %

ADR

RevPAR

PROPERTIES REPORTED TO STR: 22

2026

2025

2026

2025

2026

2025

57.5%

65.3%

$132.20

$140 .8 7

$75.95

$92.0 4

YEAR-OVER-YEAR CHANGE
- 12.1%

- 6.2%

- 17.5%

Collections represent prior month activity
J ANUARY

FEBRUARY

MARCH

APRIL

MAY

J UNE

J ULY

AUGUST

SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER

20 19

$ 275,272

$ 272,171

$ 277,8 0 0

$ 329,227

$ 326,8 77

$ 327,574

$ 318 ,155

$ 28 6,219

$ 318 ,745

$ 338 ,0 15

$ 326,466

$ 30 4,666

20 22

$ 329,70 7

$ 221,174

$ 391,332

$ 376,294

$ 427,716

$ 40 7,68 3

$ 38 2,8 36

$ 362,232

$ 40 2,0 67

$ 467,261

$ 444,90 5

$ 38 9,452

20 23

$ 38 1,68 1

$ 356,8 43

$ 414,154

$ 435,355

$ 436,973

$ 440 ,113

$ 411,199

$ 379,564

$ 40 5,720

$ 461,659

$ 440 ,250

$ 431,48 7

20 24

$ 38 2,58 6

$ 349,739

$ 40 1,0 8 8

$ 446,18 1

$ 457,0 25

$ 466,0 94

$ 419,78 4

$ 394,928

$ 453,8 44

$ 476,619

$ 546,0 90

$ 473,720

20 25

$ 40 5,262

$ 369,258

$ 38 7,971

$ 448 ,150

$ 465,579

$ 48 7,346

$ 449,440

$ 38 9,269

$ 478 ,192

$ 457,956

$ 521,50 0

$ 464,78 8

20 26

$ 398 ,610

$ 40 8 ,447

$ 436,249

$ 467,0 61

$ 461,58 1

$ 518 ,349

$427,8 49

$415,177

LIGHTS OF THE OZARKS

Growth Ideas for the Downtown Fayetteville Coalition
1. Signature Spectacle & Lighting
• Add a red-and-green spotlight / laser display on the Cheers roof to create a new visual anchor on the square.
• Install a walk-through light tunnel as an immersive, photo-worthy centerpiece.
• Introduce a large-scale animated light display on the Upper Ramble (Turner Family Inventory)
• Partner with DFC to enhance the Plaza tree with additional lighting or community-created decorations.
• News anchors downtown like a Macy’s Day Parade.

2. Contests & Interactive Experiences
• Grant Program for the first 20 businesses
• Restaurant hot cocoa or dessert competition among downtown eateries.
• Christmas Cocktail Crawl with the Grinch on Dickson

3. Photo Ops, Social & Digital
• Expand photo opportunities beyond the Santa set.
• QR codes placed around the square linking to photos of Lights of the Ozarks in years past.

4. Family & Kids Programming
• Downloadable kids checklist / scavenger hunt for the square.
• “Free things to do” guide for budget-conscious families.
• Weekly school choir performances throughout the run. Something larger scale at the WSH.

5. Costumed Characters & Entertainment
• Hire an actor to walk the square as Buddy the Elf, handing out Experience Fayetteville maple syrup.
• Hire an actor to play the Grinch, partnered with the animal shelter for a dog playing Max, passing out heart

ornaments and dog treats.

• Bike parade around the square and down Dickson Street into the Upper Ramble light display
• Themed nights: ugly sweater night, Santa-and-reindeer night, ornament-sweatshirt night.

6. Branded Merchandise
• Limited-edition Experience Fayetteville “LOTO / Favoriteville” sweatshirt.

7. “Jingle Paw” — Pet-Friendly Holiday Track
Julie's team outlined a full pet-friendly experience that could become its own signature draw — tying together food,
lodging, retail, and the Ale Trail:
• Pet-friendly food court on the square.
• “Pup cups” offered at breweries around the square.
• Fresh-baked biscuits and pet toys as featured vendor items.
• Welcome gift for visiting pets, plus complimentary matching bandanas from Experience Fayetteville.
• Published list of pet-friendly restaurants for the season.
• Paw stamp added to the Ale Trail Passport just for pets.
• Nearby dog parks decorated for the holidays, in partnership with Parks & Rec.

Memo
To:

Fayetteville Advertising & Promotion Commissioners

From:

Miletus Callahan-Barile, Director of Facilities

Date:

September 10th, 2026

Re:

Replacing and Rebuilding Experience Fayetteville’s Brick Columns

Background
The Columns at Experience Fayetteville’s office and Visitor Center have begun to show
signs of failure. Following evaluations by two independent engineers, both confirmed
that the columns are well beyond their usable life.
The columns' current condition is showing intense cracking and fracturing running almost
the entire length of the columns. This is leading to buckling and even some separation of
the brick from the columns. Also, upon investigation, there is no load-bearing metal or
concrete beam distributing the load of the roof, which is not up to current code.
The Director of Facilities engaged three qualified vendors to assess the columns and
provide recommendations. All three vendors independently concluded that full
replacement is necessary, along with a qualified engineer's schematic and seal.
Subsequently, two formal quotes were obtained from masons along with two engineers.
Recommendation
It is the recommendation of the Director of Facilities that the Commission accept the
proposal from Foundation Specialists of Northwest Arkansas LLC and Hodges
Engineering for $81,244.00.
The Foundation Specialist/Hodges Engineering proposal provides a comprehensive
scope of work, detailed cost breakdown, and warranty coverage. In addition to offering a
competitive price, the company has done work with the City of Fayetteville and other
institutions in and around Fayetteville
Motion to Pass
Motion to approve the allocation of $81,244.00 for the replacement of the Columns at
Experience Fayetteville’s offices and Visitor Center and authorize CEO Ryan Hauck to
enter into an agreement with Foundation Specialists of Northwest Arkansas LLC and
Hodges Engineering to complete the project as outlined in their proposal.

11 S. Prairie Dunes Drive
Rogers, AR 72758
(479) 713-0341
http://hodges-engineering.com/

Hodges Engineering

PROPOSAL
Proposal Number: 2026027
September 11, 2026

Miletus Callahan-Barile
Director of Facilities
Fayetteville Town Center / Experience Fayetteville
15 W. Mountain Street
Fayetteville, Arkansas 72701
Proposal – Professional Services, Column & Brick Restoration/Repair to existing
Southeast & Southwest Corners of the Experience Fayetteville Building
Professional Services for:
• Site Visits
• Professional Engineering Services
• Design Services
• Construction Oversight & Consultation
Total: $4,600.00
Engineer will assist the contractor with design & repair recommendations for
the project which consists of column and brick restoration/repair to the existing Southeast
and Southwest corners of the Experience Fayetteville Building where column cracking is
occurring.
I appreciate the opportunity to provide this proposal. If you have any questions please feel
free to contact me.
Thank you,

Kevin Hodges, PE
Hodges Engineering
Accepted:________________________________(Date)
Signature:______________________________________________
Printed Name, Title:____________________________________

Model 288 Push Pier System

Page 1 of 2

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Model 288 Push Pier System

Crawlspace Supports

Technical Specifications

Pipeline Stabilization

Bracket: Weldment manufactured from 0.25”, 0.38”, and 0.50” thick steel plate, Yield strength =
36 ksi (min.), tensile strength = 58 ksi (min.).

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Pier Tube: Ø2.875” x 0.165” wall x 36” long, triple-coated in-line galvanized. Yield strength = 50
ksi (min.), tensile strength = 55 ksi (min.). Ø2.500” x 0.180” wall x 6” long internal coupler at one
end with 3” extending out of pier tube.
Pier Starter Tube: Ø2.875” x 0.165” wall x 50” long, triple-coated in-line galvanized. Yield
strength = 50 ksi (min.), tensile strength = 55 ksi (min.). Ø3.375” x 0.1.88” wall x 1” long friction
reducing collar welded to one end.
External Sleeve: Ø3.500” x 0.216” wall x 30" or 48” long with sleeve collar welded to one end.
Yield strength = 50 ksi (min.), tensile strength = 62 ksi (min.).
Pier Cap: 5.00” wide x 9.00” long x 1.00” thick plate with pier locator plate welded to one side.
Yield strength = 50 ksi (min.), tensile strength = 65 ksi (min.).
All-Thread Rod: Ø3/4” x 16” long, zinc plated. Grade B7, tensile strength = 125 ksi (min.).

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added November 27, 4:16pm

Allowable
Allowable
System Capacity System Capacity

Soil Strength Parameters(2)

(1,2,3,4,5)

Consistency/
SPT, NRelative
Value
Soil Type Denisty

(kips)

Friction
Cohesion
Angle
48" Ext. Sleeve
(psf)
(degrees)

(1,2,3,4,5)

(kips)

30" Ext. Sleeve

Clay

Very Soft

<2

< 250

-

23.5

19.2

Clay

Soft

2-3

250-500

-

27.0

21.5

Clay

Medium Stiff

4-7

5011,000

-

32.0

Clay

Stiff

8-15

1,0012,000

-

34.5

Clay

Very Stiff

16-31

2,0014,000

-

34.5

Sand

Very Loose

<3

-

26-30

33.0

24.2

Sand

Loose

4-9

-

28-34

33.0

24.2

Sand

Medium

10-29

-

30-36

34.0

26.3

Sand

Dense

30-39

-

34-40

34.5

27.2

http://commercial.foundationsupportworks.com/products/6-push-piers/4-model-288-push-pier-system.html

23.9

26.9

30.8

4/17/2013

Model 288 Push Pier System

Page 2 of 2
(1) ‐ Retrofit brackets shall be used for support of structures that are considered to be fixed from translation. Structures that are
not fixed from translation shall be braced in some other manner prior to installing retrofit bracket systems.
(2) ‐ Allowable capacities are based on continuous lateral soil confinement in soils with SPT blow counts as listed. Piles with
exposed unbraced lengths or piles placed in fluid soils should be evaluated on a case by case basis by the project
(3) ‐ Allowable capacities consider a loss in steel thickness doe to corrosion. Scheduled thickness losses are for a period of 50
years and are in accordance with ICC‐ES AC358.
(4) ‐ Allowable capacities assume a concrete footing with a minimum compressive strength (f'c) = 2,500 psi.
(5) ‐ Allowable capacities with FS350BV retrofit bracket.

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• Housing Authority of Russellville - Nicholasville, KY
• Jib Crane at Water Survival Training Center - Pensacola, FL
• LeClaire WWTF Blower Building - LeClaire, Iowa
• Little Theatre of Norfolk - Norfolk, VA
• SCC Elston Hall Portico - Schenectady, NY
• SPSA Steam Plant - Portsmouth, VA
• St. Michael's Church Addition - Omaha, NE
• The Crossing - Madison, WI
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4/17/2013

Memo
To:

Fayetteville Advertising & Promotion Commissioners

From:

CEO Ryan Hauck

Date:

September 15th, 2026

Re:

Proposed Standard Operating Procedure for the Commissioner
Recommendation Process

Background
The enclosed Standard Operating Procedure establishes a consistent process for
interviewing candidates and recommending potential commissioners.
Recommendation
Review the proposed procedure for discussion and approving or amending at the
meeting.
Motion to Pass
Recommendation that the Fayetteville Advertising & Promotion Commission adopt the
enclosed Standard Operating Procedure for the Commissioner Recommendation
Process.

SOP: Commission Member Interview and Recommendation Process
Purpose
To establish a consistent process for reviewing, interviewing, recommending, and confirming
candidates for expiring terms and mid-term vacancies on the Fayetteville Advertising and
Promotion Commission. Member requirements are outlined in the Commission By-Laws.
Process
1. Advertise the Position
o The City Clerk’s Office advertises expiring positions during the preceding quarter.
Because terms expire March 31, positions are generally advertised in Q4.
o This timeline allows the Commission to review candidates and submit a
recommendation to the City Council Nominating Committee for consideration by
the City Council.
2. Review Applications
o One week after the application deadline (typically mid-November), Experience
Fayetteville staff review applications for eligibility, including Fayetteville residency
and any applicable By-Law requirements.
o Staff notify any applicants who do not meet the requirements and explain why.
3. Interview Qualified Applicants
o A selection committee consisting of one A&P Commissioner, the CEO, and the
Director of Organizational Services conducts virtual interviews with qualified
applicants.
o The interview format and questions are linked at the bottom of this SOP.
o Interviews are completed before a January or February Commission meeting.
4. Commission Interviews
o The selection committee identifies its top two candidates and invites them to
interview with the full Commission during the January or February Commission
meeting. Virtual options are provided if needed.
5. Commission Recommendation
o Following the interviews, the Commission discusses the candidates and votes to
recommend its preferred candidate to the City Council Nominating Committee.
6. Notify Candidates and City Clerk
o Immediately following the Commission meeting, Experience Fayetteville staff
notify both candidates of the outcome, unless the candidates remained for the
discussion and vote.
o Staff also notify the City Clerk’s Office of the Commission’s recommendation via
electronic letter.

7. City Council Confirmation
o The recommended candidate will either:
 Be invited to interview with the City Council’s Nominating Committee; or
 Be placed directly on the agenda for City Council approval.
8. Term Begins
o An approved candidate begins the term April 1 or, for a mid-term vacancy, on the
applicable start date.
SOP Created by: Amy Stockton, September 9, 2026
CEO Signature and date: ___________________________
Review and adoption at A&P Commission Meeting:__________________________
Documents referenced in SOP:
ExpFay\A&P Commission Info\Commissioner Info\Commission applications\Commissioner
Applicant Interview Format and Questions.docx
ExpFay\A&P Commission Info\Commissioner Info\A&P Commission appointment letter.docx