On the agenda: Faribault meeting — Data Center (Feb 18)

1. Call To Order/Roll Call
A. 1. EDA Agenda For February 18, 2021
Documents:
1. 02-18-21 EDA AGENDA.PDF
2. Approve Minutes
A. 2A. EDA Minutes For January 21, 2021
Documents:
2A. 2021-1-21 EDA MINUTES - ELECTRONIC MEETING.PDF
3. Routine Business
A. 3A. Loan Status Reports
Documents:
3A - LOAN STATUS REPORTS.PDF
B. 3B. Monthly Permit Activity Report
Documents:
3B - 1 - MEMO MONTHLY PERMIT ACTIVITY REPORT.PDF
C. 3C. Budge Status Report
Documents:
3C. BUDGET STATUS REPORT.PDF
4. Public Hearings
5. Items For Discussion
A. 5A. Election Of Officers
Documents:
5A - ELECTION OF OFFICERS.PDF
B. 5B. Annual Review Of EDA Enabling Resolution
Documents:
5B. ANNUAL REVIEW OF EDA ENABLING RESOLUTION.PDF
C. 5C. Site Location Partnership Contract Update
Documents:
5C. SITE LOCATION PARTNERSHIP CONTRACT UPDATE.PDF
D. 5D. Website Review

C. 5C. Site Location Partnership Contract Update
Documents:
5C. SITE LOCATION PARTNERSHIP CONTRACT UPDATE.PDF
D. 5D. Website Review
Documents:
5D - 1 - ED WEBSITE REVIEW.PDF
6. Adjournment

Faribault Economic Development Authority
MEETING AGENDA
Minn. Stat. § 13D.021 – Meeting by Telephone or Other Electronic Means;
Conditions - Minn. Stat. § 13D.021 provides that a meeting of a public body may be conducted via
telephone or other electronic means if meeting in a public location is not practical or prudent because of a
health pandemic or declared emergency

DATE:
TIME:
PLACE:

Thursday, February 18, 2021
7:00 AM
Zoom Meeting
Dial-In Information: +1 929 205 6099
Meeting ID:
880 2974 5353
Passcode:
591489

1. Call to Order/Roll Call/Agenda Approval
2. Approval Minutes
A. Minutes of January 21, 2021 EDA Meeting (majority vote)
3. Routine Business: Agenda items below are approved by one motion unless an
EDA member requests separate action.
A. Monthly Loan Status Report
B. Permit Activity Update Report
C. Monthly Budget Report
4. Public Hearings
A. None
5. Items for Discussion
A. Election of Officers
B. Annual Review of EDA Enabling Resolution
C. Site Location Partnership Contract Update
D. Economic Development Website Review
6. Updates/Project Reports
7. Adjourn
Please contact the Community Development Department at 507-334-0100
If you need special accommodations related to a disability to attend this meeting

2A

Faribault Economic Development Authority
MEETING MINUTES
Thursday | November 19, 2020 | Regular Meeting – held via Zoom
Minn. Stat. § 13D.021 – Meeting by Telephone or Other Electronic Means;
Conditions - Minn. Stat. § 13D.021 provides that a meeting of a public body may
be conducted via telephone or other electronic means if meeting in a public
location is not practical or prudent because of a health pandemic or declared
emergency.
Members Present: Dave Albers, Matt Carlander, Matt Drevlow, Rod Gramse, Janna
Viscomi and Kevin Voracek
Members Absent: Gary Kindseth
Staff Present:

Community & Economic Development Director Deanna Kuennen,
Economic Development Coordinator Samantha Markman, and City
Administrator Tim Murray

1. Call to Order / Roll Call / Agenda Approval
Action:

Chair, Rod Gramse called the meeting to order at 7:00 a.m.

Roll Call Present: Albers, Drevlow, Voracek, and Chair Gramse.
2.

Approval Minutes

A.

Minutes of December 23, 2020 EDA Meeting (majority vote)

Action: Motion was made by Albers and seconded by Viscomi to approve
Minutes of December 23, 2020 as presented.
Roll Call:
Aye: Albers, Carlander, Drevlow, Viscomi, Voracek and Chair Gramse
Nay: None.
Motion carried on a 6/0 vote.

2A
3. Routine Business: Agenda items below are approved by one motion unless an EDA
member requests separate action.
A. Monthly Loan Status Report
B. Permit Activity Update Report
C. Budget Status Report
Action: Motion was made by Voracek and seconded by Albers to receive and file the
monthly status reports as presented.
ROLL CALL:
Aye: Albers, Carlander, Drevlow, Viscomi, Voracek and Chair Gramse
Nay: None.
Motion carried on a 6/0 vote.
4. Public Hearings
A. None.
5. Items for Discussion
A. Discuss Funding Requests for Chamber/Main Street Programs
Kuennen stated that over the last few years the EDA has included funding in the annual
budget for “other programs” as proposed by outside agencies that further the economic
development goals of the city and fit within the EDA’s work plan. The Faribault Area
Chamber of Commerce has developed two proposals for the EDA’s consideration – for
programs aimed at bringing additional people and investments into the downtown.
These program fit within the EDA’s “gateway” focus – specifically “continue investments
into the downtown – partnering with City/HRA/HPC/Others on downtown initiatives.
1.
Upstairs Downtown Digital Experience
Funding Request: $5000. Kelly Nygaard shared with the EDA the success of the
program and explained that the funding would allow additional units to be photographed
and shared – expanding access to the transformations to a broader audience. After
discussion regarding the ease to update the information, the EDA voiced their support.
Action: Motion was made by Albers and seconded by Voracek to approve funding in
the amount of $5000 for the Upstairs Downtown Digital Experience, and directed Staff
to prepare any necessary agreements.
ROLL CALL:
Aye: Albers, Carlander, Drevlow, Viscomi, Voracek and Chair Gramse
Nay: None.
Motion carried on a 6/0 vote

2A
2.
Creative Placemaking
Funding Request: $6900. Kelly Nygaard presented information about possible
placemaking initiatives that would support downtown businesses, proposing a program
that would provide small grants to businesses. The program would also include involve
working with the Max Musicant Group to build upon the placemaking session held in
January and bring those ideas to downtown Faribault. After much discussion, the EDA
expressed concerns about the program becoming another “grant” program for
businesses – and instead wanted to see refinements to the program to have a broader
impact and not just benefit individual businesses. The EDA continued the item, and
directed Staff to bring the item back to a future meeting.
6.
Updates/Project Reports
Staff provided a summary of projects. Included was an overview of current site
selector/business development projects; status of the CARES Act Funding and the
additional Rice County program; mural selection (the EDA agreed to provide funding for
the mural); and a joint marketing effort with Owatonna. In addition, Staff requested that
the EDA name a subcommittee to work with Staff on some larger economic development
initiatives and planning efforts, which will be brought back to the EDA for review and
discussion. Chair Gramse and Voracek volunteered.

7. Adjourned
Action: Motion was made by Albers and seconded by Voracek to adjourn at 7:40 a.m.
ROLL CALL:
Aye: Albers, Carlander, Drevlow, Viscomi, Voracek and Chair Gramse
Nay: None.
Motion carried on a 6/0 vote

Respectfully Submitted,
________________________________
Deanna Kuennen, Director

Agenda Item: 3A

Request for Action
TO:
FROM:
MEETING DATE:
SUBJECT:

Faribault EDA
Deanna Kuennen, Director
February 18, 2021
Monthly Loan Status Report

BACKGROUND:
The Economic Development Authority (EDA) has the authority to provide financial incentives to
businesses growing and/or relocating to the City. The various different loan funds are made up of
local, state, and federal dollars – all with their own set of criteria associated with each type of funding
source.
Monthly Loan Status

New Loans
Delinquent Loans
Loans Paid in Full
Subordinated Loans
COVID-19 Relief

Reporting on JANUARY 2021

0
1
0
0
0

Loan Funds & Current Cash Balances – FEBRUARY 1, 2020





Fund 249 – Minnesota Investment Fund
Fund 292 – EDA Revolving Loan
Fund 243 – Industrial Development Loan

$ 13,969
$373,674
$240,764

TOTAL EDA LOAN FUNDS AVAILABLE = $628,407


Fund 290 – EDA Operating Fund / Fund Balance

$305,902

Includes a one-time transfer of $249,175 on 12/31/2016 – from 2002 land sale proceeds
o EDA authorized utilizing up to $100,000 Fund Balance to pay for the airport building demolition/site prep
(Authorized on 12/20/17) – which was disbursed in Dec. 2019
o EDA authorized a $150,000 forgivable loan for the Daikin project – reflected in Fund Balance.
o Does not include “PROGRAM” Funds (Special Revenue Funds dedicated for ED Programs)



Fund 245 – City of Faribault Revolving Loan Fund

$81,618**

**$300,000 earmarked for the Downtown Commercial Rehab & Ext. Building Improvement Program-2016
**$200,000 earmarked for the Downtown Commercial Rehab & Ext. Building Improvement Program-2018
**$200,000 transferred to program in 2019 per approved Program Budget**
***$100,000 approved for 2020 program ***

Agenda Item: 3A



Fund 247 – Small Cities Development Program Loan

$297,950***

***City Council approved a new spending plan for Fund 247 – utilizing the funding for streetscape enhancements.
***Previous loan/grant programs funded by these dollars are no longer funded



Fund 248 – Federal MIF Loan Fund

REQUESTED ACTION:
No action required.

$621,641*

Agenda Item: 3B

Request for Action
TO:
FROM:
MEETING DATE:
SUBJECT:

Faribault EDA
Deanna Kuennen, Director
February 18, 2021
Permit Activity Report

BACKGROUND:
Permit activity (building permits, etc.) is a reflection on the status of the economy.
Over the last few years, the City of Faribault has seen an increase in permit
activity – which translates into investment in our community. However, COVID-19
is likely to have an impact on investment activity moving forward.
In 2020 – the number of building permits slightly decreased, but the valuation of
those permits increased.
Total Permits
Total Valuation

2020
1,294
$58.9m

2019
1,429
$49.1m

Difference
135 decrease
$9.8m increase

To track and follow trends, monthly permit activity reports are prepared. This
information is shared on a monthly basis with the Economic Development
Authority (EDA) to ensure the EDA has a pulse on the development activity
occurring in the community. Trend information will also be one resource that the
EDA can utilize to develop annual work plans and develop/modify programs to
respond to and address business needs.
The following summarizes building permit activity:
Total # Permits

January
14

Total Valuation

$440,299

August

February

March

April

May

September

October

November

December

Total # Permits
Total Valuation
*Building Permits Only – does not include plumbing, heating, signs, etc.

REQUESTED ACTION:
No action required.

June

July

Agenda Item: 3C

Request for Action
TO:
FROM:
MEETING DATE:
SUBJECT:

Faribault EDA
Deanna Kuennen, Director
February 18, 2021
Monthly Budget Status Report

BACKGROUND:
The Economic Development Authority (EDA) approved a 2021 budget, levy request,
and work plan. The budget is divided into “operating expenses” and “special projects.”
reflected specific projects, and the work plan focuses on: Available Land, Gateways,
Regionalism, Workforce/Data Analysis, and Ongoing Operations.
Attached is the Budget Status report for Fund 290 (Economic Development Authority).
This information is being provided for informational purposes.
Budgetary items to note:
1. No EDA expenditures in January 2021
Attachments:
January EDA Budget Status Report

REQUESTED ACTION:
No action required.

Agenda Item: 5A

Economic Development Authority

Request for Action
TO:
FROM:
MEETING DATE:
SUBJECT:

Economic Development Authority
Deanna Kuennen, Director
February 18, 2021
Election of Officers

PURPOSE:
The EDA is a seven (7) member-board originally established in May 1986
pursuant to Minnesota Statutes. Per the enabling resolution, EDA members may
serve a maximum of two (2) consecutive terms (full or partial) and all terms shall
expire at the first City Council meeting of January. Commissioners may re-apply
for additional terms after a one (1) year absence from the EDA.
The EDA officer positions include President, Vice President, Secretary,
Treasurer, and Assistant Treasurer. Annually the EDA must elect officers for the
positions of President and Treasurer/Secretary – and traditionally the EDA has
also elected Vice President on an annual basis.
2020 EDA Officers:
President
Vice President
Secretary/Treasurer

Rod Gramse
Kevin Voracek
Dave Albers

REQUESTED ACTION:
Nomination and Election of officers for FY2021 via motion

ATTACHMENT:
EDA Term Limit Spreadsheet

EDA TERM LIMITS
Member
Dave Albers
Gary Kindseth
Matt Drevlow
Matthew Carlander
Rodney Gramse
Mark Jarret

Start Year

/ 1st Term

Full or Partial Term

2016
2009
2017
2015
2014
2021

Full
Full
Full
Partial
Partial
Full

End of 1st Term January of 20xx
2022
2015
2023
2017
2019
2027

Council Representative - 2021
Kevin Voracek
Janna Viscomi
Council Representative - 2020
Kevin Voracek
Janna Viscomi

Council Representative - 2019
Kevin Voracek
Janna Viscomi

Council Representative - 2018
Steve Underdahl
Kay Duchene

**All terms expire at the first City Council meeting in January

**EDA members per Enabling Resolution can serve a maximum of 2 terms (full or partial) and no more than 12 years
**EDA members must take a 1 year break before being reappointed after serving 2 terms
**City Council representatives serve one-year terms

End of 2nd Term January of 20xx
2028
2021
2030
2023
2025
2033

Notes
Term Expired - Served 2 Consecutive Terms

Filled Gary Kindseth Seat

Agenda Item: 5B

Economic Development Authority

Request for Action
TO:
FROM:
MEETING DATE:
SUBJECT:

Faribault Economic Development Authority
Deanna Kuennen, Community & Econ Dev Director
February 18, 2021
Annual Review of EDA Enabling Resolution

BACKGROUND:
Section 469.092, Subdivision 3 of Minnesota Statutes requires the EDA to submit to the
City Council a report each year stating whether and how the enabling resolution should
be modified. Under the Statute, the City Council has 30 days after receipt of the
recommendation to review the enabling resolution, consider the recommendations of the
EDA, and make any updates it considers appropriate. Any proposed changes must be
made in accordance with the procedural requirements of section 469.093.

Over the years, the EDA has recommended updates to the enabling resolution to the City
Council. These recommendations generally have focused on ensuring that the enabling
resolution is consistent with state statues. Staff and legal counsel have conducted a review
of the current language in the Enabling Resolutions again this year, and have identified
additional modifications for consideration. These modifications – clarify City Council terms
of office and more accurately reflect when terms for all EDA Commissioners expire. These
proposed changes for consideration will ensure that the EDA Enabling Resolution is
consistent with state statues.
Existing Language
SECTION 2. COMPOSITION OF THE EDA
Section 2.2. Terms. Initial appointees receive terms of 1, 2, 3, 4, 5, and 6 years; thereafter all terms
are for six years, except as hereinafter provided. The City Council may set the term of the
commissioners who are members of the City Council to coincide with their term of office as
members of the City Council. All terms shall expire at the first City Council meeting of January.
Commissioners may serve no more than a maximum of two (2) consecutive terms (full or partial)
and no more than a total of twelve (12) consecutive years. Commissioners may re-apply for
additional terms after a one (1) year absence from the EDA.

Page 1 of 2

Proposed Language
SECTION 2. COMPOSITION OF THE EDA
Section 2.2. Terms. Initial appointees receive terms of 1, 2, 3, 4, 5, and 6 years; thereafter all terms
are for six years, except as hereinafter provided. The City Council shall set the term of the
commissioners who are members of the City Council to coincide with their term of office as
members of the City Council. All terms shall expire at the City Council meeting at which the EDA
appointments are made. Commissioners may serve no more than a maximum of two (2) consecutive
terms (full or partial) and no more than a total of twelve (12) consecutive years. Commissioners
may re-apply for additional terms after a one (1) year absence from the EDA.

ACTION REQUESTED:
The EDA is asked to consider the proposed changes and make a recommendation to
City Council based on their review of the modified language.
Attachments:
 Resolution 2016-239 (Current EDA Enabling Resolution)

2

Agenda Item: 5D

Request for Action
TO:
THROUGH:
FROM:
MEETING DATE:
SUBJECT:

Faribault EDA
Deanna Kuennen, Director
Samantha Markman, Coordinator
February 18, 2021
Site Location Partnership Contract Update

BACKGROUND:
The purpose of this report is to provide a summary of activities associated with the Site Location
Partnership (SLP) contract. At the February, 2020 EDA meeting the EDA approved a 12-month
contract with SLP to market Faribault more broadly across the site selector community. Faribault first
came onto the radar for SLP at the time of a response to a Request for Proposals for a prospective
business. Since that time, Staff has worked with SLP to execute the contract and leverage the
deliverable and connections despite the unforeseen circumstances of 2020.
SLP services capitalize on their connection to the site selection community, and leverage various
trade shows and in-person meetings to market their clients. Unfortunately, COVID-19 caused a shift
in how they deliver their services. SLP still provided us meaningful content and connections
throughout the course of our 12-month contract, including: virtual trade show representation and
virtual site selector meetings.
The approved contract with SLP identified the following components:
1. Targeted Industry Prospect Development – 2 industries (600 total target companies)
2. Site Consultant Appointment Setting – 4 Meetings
3. Trade Show Representation – 6 National Shows
4. Site Selector Networking Forum Access – 6 Events
The following is an overview of the deliverables and a summary of next steps:
TRADE SHOWS
Staff was unable to attend any trade shows in person in 2020, and many tradeshows were cancelled.
However – there were still some tradeshows that pivoted to a virtual platform. SLP actively
participated in those virtual trade shows, and provided virtual trade show reports, including attendee
list, etc. for the following trade shows:
1. IFT – Food Expo, Chicago IL
2. GATS – Multi Industry, Dallas TX
3. MRO – Aviation, Dallas TX
4. FABTECH – Metalworking, Las Vegas NV

Agenda Item: 5D
SITE SELECTOR MEETINGS
Originally Staff had planned on participating in, in-person meetings with site selectors in different
markets. Again due to COVID, the visits shifted from in-person to virtual. During the month of January
numerous virtual meetings were set up with representatives in the Chicago market, focusing on site
selectors who specialize in industry sectors relevant to Faribault. Some meetings were deferred to an
agency’s contact in Minneapolis which had the added benefit of allowing us to connect with
representatives familiar with the local market and familiar with some of Faribault’s existing industries.
In total, Staff connected with seven different agencies across the Minneapolis and Chicago markets.
TARGETED INDUSTRY PROSPECT DEVELOPMENT
The Targeted Industry Prospect Development was sent to the following two industries: Advanced
Manufacturing and Food Processing. The below media was sent by email to over 800 individuals
within those sectors. From those e-blasts, SLP provided behind the scene analytics for the success
and number of “hits” each of those target industries had in the response rate to the email notification.
A summary of those is listed below:
1. Advanced Manufacturing
- “Suspects” – Opened targeted marketing email blast
 20 Total
- “Warms” – Opened targeted marketing email blast 2-3 times
 13 Total
- “Hots” – Opened targets marketing email blast 4+ times / visited client’s website
 6 Total

2. Food Processing
- “Suspects” – Opened targeted marketing email blast
 21 Total

Agenda Item: 5D
-

“Warms” – Opened targeted marketing email blast 2-3 times
 8 Total
“Hots” – Opened targets marketing email blast 4+ times / visited client’s website
 5 Total

In addition to the above analytics, Staff also received specific information for each company that was
deemed a “suspect”, “warm”, or “hot” lead – with information about the company, revenue, leadership,
etc. Staff will continue to work through this information and find ways to continue conversations with
those interested in learning more about Faribault.
NEXT STEPS
At this time, Staff is not recommending a renewal of the SLP contract for 2021. The contract allowed
a lot of additional exposure to Faribault, and Staff has identified a number of additional steps that can
be pursued based on the information obtained from SLP and the connections that were made through
the contract. As we continue to look for additional marketing opportunities and as the ability to more
freely travel to attend events in person becomes available – a future contract may be considered.
ATTACHMENTS:
- Client Activity Summary
- SLP Service Guide
REQUESTED ACTION:
No action required.

Comprehensive Standard Program: $9,975
I. Targeted Industry Business Recruitment
Target Industries: Advanced Manufacturing, Food Processing
- Individual outreach and response via telecommunication/personalized follow-up emails/LinkedIn: Targeted companies
- Electronic marketing to target companies: Recipients of targeted HTML email blasts for Client
- Electronic marketing to target companies: Targeted HTML email opens & web link click-throughs for Client

826
705
140

II. Site Selector Exposure
- Site consultant meetings set up for Client
- Site consultants that Client was promoted to

7
106

III. Trade Show Representation
- Onsite/Virtual trade shows that Client was promoted at
- Research and cultivation of trade show databases: Participating companies/contacts identified

IV. Web Promotion
- Sitelocationpartnership.com web hits
- Sitelocationpartnership.com average web hits per month
- Client HTML Hot Spot page views
- Client web hits

5
1,434

275,220
22,935
854
66

About Site Location Partnership
Company Profile
Site Location Partnership (SLP) is a multi-disciplined advisory
firm that enables the growth of businesses, communities, and
economies through its two primary consulting areas –
corporate site selection and economic development. SLP’s
Corporate Location Practice helps companies from industrial
and commercial sectors select the optimal location for
expansion, relocation, or consolidation of business facilities.
SLP’s Economic Development Practice assists various entities
in implementing business attraction strategies for new capital
investment, job creation, and economic growth. SLP
executives have been responsible for over $840 million in
investment and the creation of more than 7,200 jobs.
Credentials
SLP has an extensive track record of delivering tangible results to corporations from virtually every major
industry and North American economic development agencies in 33 states and three provinces. SLP’s
diverse client base is a result of the firm’s comprehensive service offerings and in-house expertise. The SLP
team offers over 75 years of collective experience in both the private and public sectors with varied
backgrounds in the fields of site selection, economic development, commercial real estate, incentive
negotiation, community development, targeted marketing strategy, business intelligence research, and
information technology.
Economic Development
SLP’s ongoing activities in site selection consulting provide unmatched insight
on how to effectively identify companies with active projects. SLP’s hightech/high-touch approach leverages a vast combination of dynamic strategies,
cutting-edge technology, marketing tools, industry knowledge, project
experience, and existing relationships to support business recruitment initiatives
for economic development clients, including, but not limited to:

Industry Project Experience
Advanced Manufacturing
Aerospace/Defense
Automotive
Call Centers/Back Office

 Access to a well-established network of corporate decision makers from fastgrowing businesses throughout North America.
 Prospect referrals from close working relationships with numerous other
location advisory firms and site selectors.
 Information sources for revenue growth, employment growth, capital
financing, mergers/acquisitions, new product launches, executive changes,
and other trigger events correlated to corporate expansion or relocation.
 Frequent travel to a wide array of conferences, conventions, and trade
shows across the country.
 Strategic partnerships and affiliations with industry-leading trade
organizations such as the International Economic Development Council
(IEDC), the American Wind Energy Association (AWEA), the Association of
Manufacturing Technology (AMT), the Fabricators & Manufacturers
Association (FMA), the Food Processing Suppliers Association (FPSA),
Material Handling Industry of America (MHIA), the National Business
Aviation Association (NBAA), the Packaging Machinery Manufacturers
Institute (PMMI), Society of the Plastics Industry (SPI), and other
professional groups.

Data Centers
Electronics
Food Processing
Healthcare
Machinery
Medical Devices
Metal Fabrication
Pharmaceuticals/Biosciences
Plastics
Retail
Software/IT
Solar Energy
Warehousing/Distribution
Wind Power

Core Service 1: Targeted Industry Prospect Development
Overview
The ultimate objective of every economic development agency is attracting new industry to create jobs and
investment for their community. But with today’s turbulent economy, intense competition from other
communities, tighter budgets, and multiple job duties, it has become increasingly difficult for economic
developers to be self-sufficient in generating new prospect activity. Many organizations nationwide rely on
SLP to support the crucial, resource-intensive components of their business recruitment efforts.
A targeted approach is the critical element for success in business attraction. SLP’s hands-on experience in
the site selection process yields a deep understanding of which targeted methods are most effective in
influencing corporate executives with their location decisions. SLP will utilize these methods – driven by
targeted industry strategy and relationship marketing – to implement aggressive prospect development
solutions for your community. SLP’s services will cultivate an active pipeline of viable businesses from target
industries/markets and connect you with those prospects interested in expanding or relocating to your area.
Economic development agencies with limited staffing and financial resources must leverage their marketing
expenditures to get more out of less. Compared to other options available at similar costs (e.g. print ads,
direct mail), SLP’s prospect development services provide unmatched value and return on investment. SLP’s
prospecting efforts will also enable you to spend more time working active projects instead of chasing them.
Deliverables (12 months)

* The following deliverables will be provided independently for each targeted
industry – Number of total target companies TBD, based upon level of
investment
 Research, analysis, and determination of target companies with the
appropriate C-level decision maker and full contact information.
 Customized database including each company’s industry classification,
products/services, executive leadership, history, facilities, revenue,
workforce, and related data.
 Development of a targeted marketing message and value proposition
highlighting your most compelling locational advantages for the industry.
 Content copywriting, graphic design, HTML coding, and deployment of
promotional email broadcasts to the database.
 Real-time statistical reports tracking who opened the email campaign, the
number of opens, and the number of click-throughs to your organization’s
website and/or online marketing materials.
 Personalized outreach to targeted decision makers via telecommunication,
email, and facsimile – higher priority will be placed on recipients that
opened the email campaign multiple times and visited external web links.
 Conversing with targeted decision makers to promote the benefits of
doing business in your community, determining if their company has site
location needs, and supplying pertinent information as requested.
 Prospect summary reports detailing project requirements for all
companies with expansion/relocation plans and an interest in your area.
 Corporate profile reports with business fact sheets and background
information for all prospects.
 Facilitating introductory conference calls, videoconferences, and/or
meetings with interested prospects.
 Customer service activity reports and strategy review sessions.
 Access to all compiled data for your internal usage as needed.

Core Service 2: Site Selector Appointment Setting
Overview
Location decisions for many expansion and relocation projects are
often formulated under the strategic guidance of site selection
advisory firms that help companies select communities and sites for
their business operations. Understanding that site selection
professionals are typically involved with approximately 60% of all
corporate site location projects in North America, it is invaluable to
position your community an attractive business destination in the
minds of these key decision influencers.
The most advantageous strategy for your organization in developing successful relationships with site
selectors is to personally meet with them on an ongoing basis, educate them on the assets of your
community firsthand, and promote the area as an optimal place to do business. This process of continued
contact and relationship-building will keep your location on their “radar screen” and ultimately lead to top-ofmind awareness of what the community has to offer when a project presents itself.
Site selectors are aggressively pursued by a multitude of municipalities and economic development agencies.
Because of the constant demand for their time and attention, many site selectors may be inaccessible or
hesitant to meet with you. Attempting to make these personal connections on your own can be a difficult,
time-consuming, and potentially fruitless task. SLP will assist your organization by leveraging its strong ties
in the site selection profession to secure one-on-one appointments with industry-leading site consultants,
location advisors, and corporate real estate executives.
Deliverables

* Meetings will be scheduled in geographical locations of your choice (minimum 45-day notice before trip) –
Number of appointments TBD, based upon level of investment
 Research, analysis, and determination of individuals that
specialize in site selection on a national level and represent
projects from industries ideally suited for your area.
 Outreach to targeted site selectors via electronic marketing,
telecommunication, personalized emails, and facsimile.
 Qualification of site selectors interested in learning more about
the advantages of doing business in your community for
corporate expansion or relocation.
 Coordinating meetings for your organization with qualified site
selectors at their business office, a local restaurant, or other
convenient venue.
 Email meeting requests sent to site selectors to confirm each appointment.
 Logistical planning of itineraries with driving directions and other support as needed.
 Professional profile summaries with details on the site selector’s work experience, areas of specialization,
industry expertise, clients represented, site location project assignments, education, designations,
certifications, professional affiliations, and other background information – provided in advance for your
review.
 Strategy session teleconference with SLP before each trip.
 Opportunity to distribute marketing literature, promotional items, and related materials to site selectors
during each meeting.

Core Service 3: Trade Show Representation/Site Selector Networking Forums
Trade Show Representation
Most economic developers are aware of the potential value
associated with participating in trade shows, but few have the
resources or time necessary to maximize their business recruitment
efforts at these types of events. SLP will turn your challenges into
opportunities by strategically representing your organization at
several large-scale trade shows from coast to coast.
SLP targets industry-specific shows/co-located events encompassing
a diverse range of high-growth business sectors. With a unique
opportunity to reach thousands of decision makers all under one
roof, SLP will represent your organization at each show by displaying
your marketing materials and generating new prospect activity for
your community – regardless of whether you attend the show.
Trade Show Deliverables (12 months)

* Available for all six trade shows that SLP participates in per year
 Up to two expo attendee badges/registration for the show.
 Exposure in SLP’s aggressive marketing outreach to C-level
executive attendees before the show.
 The ability to work from the SLP exhibit booth as a home base –
no booth shifts are required as the SLP team will be manning the
booth and representing your organization at all times.
 Strong on-site marketing presence with SLP distributing
promotional collateral to attendees from the booth and while
walking the floor of the exposition hall.
 Trade show activity reports detailing post-show research, followup, and qualification of all prospect leads generated.
 Prospect summary reports and corporate overview profiles for all
companies identified at the show with expansion/relocation plans.
Site Selector Networking Forums
SLP’s site selector networking forums will offer exceptional
opportunities, in a small-group social setting, for you to interact with
local site consultants, location advisors, and corporate real estate
executives responsible for business expansion/relocation decisions.
Networking Forum Deliverables (12 months)

* Available for all six site selector networking forums that SLP hosts
per year – Scheduled in conjunction with each SLP trade show
 Up to two invitations to attend.
 Site selector RSVP lists with professional profile summaries –
provided in advance for your review.
 Exclusive access to meet with site selector attendees.
 Firsthand insight on economic development best practices, the
latest trends affecting site selection, and other informative
topics of discussion.
 Networking forum reports with attendee lists/full contact info.

SLP Trade Show/Site Selector Networking Forum Lineup- 2019
Advanced Manufacturing Expo
Anaheim, CA
Anaheim Convention Center
February 5 - 7, 2019
Expected Attendance: 20,000
Industry: Multiple Vertical Industries
www.pacdesignshow.com

AME, along with 5 co-located
shows, make up the West Coast’s
largest manufacturing event –
dedicated to plastics, packaging,
med-tech, electronics, automation,
metals, distribution, aerospace,
and automotive industry sectors.

MRO Americas
Atlanta, GA
Georgia World Congress Center
April 9 - 11, 2019
Expected Attendance: 15,000
Industry: Aviation
https://mroamericas.aviationweek.com

Recognized as one of the fastest
growing exhibitions in the U.S.,
MRO Americas brings together
aviation service providers and
manufacturers of equipment and
components for the aerospace
supply chain.

Atlantic Design & Manufacturing
New York, NY
Javits Convention Center
June 11 - 13, 2019
Expected Attendance: 10,000
Industry: Multiple Vertical Industries
www.atldesignshow.com

AD&M, along with 6 co-located
shows, make up the East Coast’s
largest manufacturing event –
dedicated to plastics, packaging,
med-tech, bioscience, automation,
metals, distribution, aerospace,
and automotive industry sectors.

GATS 2019
Dallas, TX
Dallas Convention Center
August 22 - 24, 2019
Expected Attendance: 55,000
Industry: Distribution/Automotive
www.truckshow.com

GATS 2019 merges multiple
industry-related events into the
nation’s second largest distribution
exhibition for logistics/trucking
service providers and suppliers of
transportation equipment and
motor vehicle parts/accessories.

Pack Expo
Las Vegas, NV
Las Vegas Convention Center
September 23 - 25, 2019
Expected Attendance: 30,000
Industry: Food/Packaging
www.packexpolasvegas.com

Pack Expo unites manufacturers
from 125 countries to form the
largest processing/packaging expo
in the world – representing food
products, machinery, life sciences,
chemicals, consumer goods, and
other crossover markets.

Fabtech
Chicago, IL
McCormick Place
November 11 - 14, 2019
Expected Attendance: 50,000
Industry: Metalworking/Fabrication
www.fabtechexpo.com

Recognized as America’s largest
metalworking trade show, Fabtech
draws decision makers from a
variety of industrial segments to
see the latest products, services,
and equipment in metal forming,
fabricating, welding, and finishing.

SLP Trade Show/Site Selector Networking Forum Lineup- 2020
Advanced Manufacturing Expo
Anaheim, CA
Anaheim Convention Center
February 11 - 13, 2020
Expected Attendance: 20,000
Industry: Multiple Vertical Industries
www.pacdesignshow.com

AME, along with 5 co-located
shows, make up the West Coast’s
largest manufacturing event –
dedicated to plastics, packaging,
med-tech, electronics, automation,
metals, distribution, aerospace,
and automotive industry sectors.

MRO Americas
Dallas, TX
Dallas Convention Center
April 28 - 30, 2020
Expected Attendance: 15,000
Industry: Aviation
https://mroamericas.aviationweek.com

Recognized as one of the fastest
growing exhibitions in the U.S.,
MRO Americas brings together
aviation service providers and
manufacturers of equipment and
components for the aerospace
supply chain.

IFT Food Expo
Chicago, IL
McCormick Place
July 12 - 15, 2020
Expected Attendance: 20,000
Industry: Food Processing
www.iftevent.org

As the premier global expo for
food production, science, and
technology, IFT connects industryleading food/beverage, packaging,
processing, ingredients, R&D,
equipment, and pharmaceuticals
suppliers and service providers.

GATS 2020
Dallas, TX
Dallas Convention Center
August 27 - 29, 2020
Expected Attendance: 55,000
Industry: Distribution/Automotive
www.truckshow.com

GATS 2020 merges multiple
industry-related events into the
nation’s second largest distribution
exhibition for logistics/trucking
service providers and suppliers of
transportation equipment and
motor vehicle parts/accessories.

IMTS
Chicago, IL
McCormick Place
September 14 - 19, 2020
Expected Attendance: 130,000
Industry: Advanced Manufacturing
www.imts.com

IMTS attracts OEMs and suppliers
from 117 countries to create the
largest manufacturing expo in the
Western Hemisphere – dedicated
to machinery, automation, metals,
aerospace, med-tech, automotive,
logistics, and energy industries.

Fabtech
Las Vegas, NV
Las Vegas Convention Center
November 18 - 20, 2020
Expected Attendance: 35,000
Industry: Metalworking/Fabrication
www.fabtechexpo.com

Recognized as America’s largest
metalworking trade show, Fabtech
draws decision makers from a
variety of industrial segments to
see the latest products, services,
and equipment in metal forming,
fabricating, welding, and finishing.

Core Service 4: Web Promotion/Exposure
Overview
With nearly 90% of site searches beginning on the internet, it
is critical for economic development agencies to build and
maintain a powerful web presence for their community.
Minimal online visibility often results in lost opportunities when
viable locations are overlooked by site consultants and
corporate decision makers during the site selection process.
SLP will amplify your organization’s internet exposure, create
online awareness of your community, and generate interest
from site seekers on one of the fastest growing economic
development resources on the web –
www.sitelocationpartnership.com – and its exclusive “Hot
Spots” interactive location directory.
Hot Spots
“Hot Spots” is the leading online destination for site selectors
and prospects seeking the ideal location for their upcoming
expansion or relocation project. The “Hot Spots” searchable
web portal enables visitors to quickly identify pro-business
communities in their geographical areas of interest, access key
information on these locations, and connect with the
appropriate economic development representatives.
Deliverables (12 months)
 “Hot Spot” directory listing with your organization’s logo,
contact information, and external links to your website.
 Customized “Learn More” microsite/landing page with
featured advertorial content, pictures, maps, properties,
news, and outbound links to promote your community
(content can be changed and updated as requested).
 Inquiry response form for interested web visitors to directly
contact you for more information.
 Social media bookmark/share button widget.
 Up to three press releases related to job-generating project
announcements in your community – posted on SLP’s main
Media Center web page and submitted to an extensive
online distribution network (major search engines,
newswires, social media outlets, RSS feeds, and industry
blogs).
 Added exposure from targeted electronic broadcasts, PR
campaigns, and social networking outreach to promote the
“Hot Spots” directory and increase web traffic.
 Quality backlinks to boost search engine optimization and
page ranking for your website.
 Prospect summary reports and corporate overview profiles
for web inquiries with active projects.
 Statistical reports tracking all web hits and traffic driven to
your website (data compiled/verified by AWStats Analytics).

Levels of Investment: Comprehensive Programs
SLP’s Comprehensive Programs will optimize your business attraction efforts by integrating all core services
into an aggressive, multi-channeled strategy. All applicable deliverables, as previously described in this
Services Guide, will be provided over a 12-month duration: Targeted Industry Prospect Development, Site
Selector Appointment Setting, Trade Show Representation/Site Selector Networking Forums, and Web
Promotion/Exposure.
In addition to heightening your community’s probability of success with a diversified approach, SLP’s
Comprehensive Programs are designed to maximize your return on investment. Traditional costs of
individual core services are substantially reduced within each Comprehensive Program through an allinclusive pricing structure. Core services are also available on an a la carte basis at full cost (see next page).
Premier Plus Program





Targeted Industry Prospect Development:
Site Selector Appointment Setting:
Trade Show Representation/Site Selector Forums:
Web Promotion/Exposure:
All-Inclusive Cost:

2,100 total companies (from up to 7 industries)
12 meetings
6 trade shows/networking forums
Hot Spot listing/microsite/video
$19,995

Premier Program





Targeted Industry Prospect Development:
Site Selector Appointment Setting:
Trade Show Representation/Site Selector Forums:
Web Promotion/Exposure:
All-Inclusive Cost:

1,800 total companies (from up to 6 industries)
10 meetings
6 trade shows/networking forums
Hot Spot listing/microsite/video
$17,750

Platinum Program





Targeted Industry Prospect Development:
Site Selector Appointment Setting:
Trade Show Representation/Site Selector Forums:
Web Promotion/Exposure:
All-Inclusive Cost:

1,500 total companies (from up to 5 industries)
8 meetings
6 trade shows/networking forums
Hot Spot listing/microsite/video
$14,995

Premium Program





Targeted Industry Prospect Development:
Site Selector Appointment Setting:
Trade Show Representation/Site Selector Forums:
Web Promotion/Exposure:
All-Inclusive Cost:

1,200 total companies (from up to 4 industries)
6 meetings
6 trade shows/networking forums
Hot Spot listing/microsite
$12,500

Standard Program





Targeted Industry Prospect Development:
Site Selector Appointment Setting:
Trade Show Representation/Site Selector Forums:
Web Promotion/Exposure:
All-Inclusive Cost:

600 total companies (from up to 2 industries)
4 meetings
6 trade shows/networking forums
Hot Spot listing/microsite
$9,975

Levels of Investment: A La Carte Services
Targeted Industry Prospect Development







2,100 Total Companies (from up to 7 industries)
1,800 Total Companies (from up to 6 industries)
1,500 Total Companies (from up to 5 industries)
1,200 Total Companies (from up to 4 industries)
900 Total Companies (from up to 3 industries)
600 Total Companies (from up to 2 industries)

$11,500
$9,990
$8,450
$7,575
$6,495
$4,775

Site Selector Appointment Setting






12 Meetings
10 Meetings
8 Meetings
6 Meetings
4 Meetings

$7,775
$6,725
$5,590
$4,350
$2,995

Trade Show Representation/Site Selector Networking Forums
 6 Trade Shows/Site Selector Forums

$3,495

Web Promotion/Exposure
 Hot Spot Listing/Microsite/Video (provided by Client) $1,275
 Hot Spot Listing/Microsite
$950
Trade Show Sponsorships

* Limited sponsorships available – Contact us for further details
 Banner Stand Display Sponsor at SLP Booth
 Site Selector Networking Forum Sponsor

$1,975 per show
$750 per forum

Online Sponsorships

* Limited sponsorships available – Contact us for further details
 Featured Banner Ad on SLP website (149 x 306 px) $400 per month
 Vertical Banner Ad on SLP website (149 x 306 px) $325 per month
 Horizontal Banner Ad on SLP website (543 x 101 px) $250 per month
Additional Services

* Contact us for pricing and more information









Branding/Marketing Materials Development
Community Location Assessments
Prospecting Mission Appointment Setting
Site Selector Event Planning
Speaking Engagements
Target Industry Identification/Opportunities
Website Design
Workforce/Labor Market Evaluations

We have worked with Site Location Partnership for the last few years with great success. Their services have
yielded two quality projects that located to our community. The first was a plastics manufacturing company,
and the second was a transportation equipment manufacturing company. SLP has a proven track record of
delivering measurable results with an unmatched return on investment. I highly recommend their services
to any community seeking assistance with lead generation for economic development.

Roger Feagley, Executive Director
Sulphur Springs Economic Development Corporation
Sulphur Springs, TX

We appreciate our relationship with SLP and their very thorough approach to generating new prospects for
our organization. They have proven to be a cost-effective way to gain exposure for our county across a wide
range of industries. By utilizing SLP for our business recruitment activities, we’re able to reach a much larger
audience than we could possibly access on our own. They also provide us with representation at several
trade shows each year - visibility that our limited resources would not allow us to attain on our own.
Working with SLP has been a good investment for our organization.
Rod Crider, CEcD, CCE, President
Rowan Economic Development Commission
Salisbury, NC

When the opportunity to work with Site Location Partnership came along, we jumped on it. In years past, we
would place a print ad in a variety of site magazines. It was a good way of getting our name out there, but
we’d never really get to talk to people face-to-face. SLP’s services are so much more aggressive. We’re now
out there talking to site selectors instead of just running an ad and hoping somebody calls. We plant those
seeds and develop those relationships. It really does work. Plus, the annual cost of our investment with SLP
is less than what we used to pay for print advertising.
Brent Painter, Director of Economic Development
City of Strongsville
Strongsville, OH

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Adam Gawarecki, Vice President
Denton Economic Development Partnership
Denton, TX

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Lewis County has worked with Site Location Partnership for over seven years, and personally I’ve worked
with them for four years. We certainly see value in the effective business recruitment services that SLP
offers. Their efforts have exceeded our expectations and they have provided us with great prospects in the
biotech field. SLP continues to share our assets with companies that would otherwise not be aware of us.
We are confident that their work will guide us in a positive direction and look forward to continued success
in the years to come.
Matt Matayoshi, Executive Director
Lewis Economic Development Council
Chehalis, WA

"
"
"
"

We know that economic development organizations around the country and throughout the world are
becoming more aggressive in their business recruitment efforts. With limited resources, we need to get the
biggest bang for our buck. Our investment with SLP has paid off in terms of developing stronger relationships
with site consultants and targeting industry sectors such as manufacturing, warehousing/distribution, and
aviation.
Helene Caseltine, CEcD, Executive Director
Indian River County Chamber of Commerce
Vero Beach, FL

We’ve received tremendous value and return on investment by utilizing SLP as our sole business attraction
service. I have found them to be one of the most innovative, forward-thinking companies we have dealt with
and I certainly view them as market leaders from this perspective. We are very pleased with their work in
aggressively recruiting targeted industries on our behalf and facilitating meetings for us with business
leaders and site selection decision makers. As a smaller market, SLP provides us with invaluable
opportunities that we otherwise could not generate on our own.
David Partlow, Director
Brownfield Industrial Development Corporation
Brownfield, TX

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Nic Diehl, Executive Director
Jefferson County Development Authority
Kearneysville, WV

"
"
"
"

Site Location Partnership continues to be a very valuable professional service for our recruitment and
outreach efforts to manufacturing companies and site selection consultants. The business contacts and
leads we have developed in partnership with SLP have yielded meaningful long-term relationships. With
their assistance, we have increased awareness and credibility of the Lake Wales area.

Kevin Kieft, CEcD, President/CEO
Lake Wales Area Chamber of Commerce
Lake Wales, FL

"
"
"
"

The Fairfield Economic Development Corporation is very pleased to have partnered with Site Location
Partnership for our very first business recruitment program ever. They began work on our target industries for
lead generation and made recommendations almost immediately. SLP is the type of straightforward and
aggressive partner in economic development that Fairfield needs right now as we move forward with a new
industrial park expansion.
David Fowler, President
Fairfield Economic Development Corporation
Fairfield, TX

When Carroll County decided to expand its business attraction marketing ahead of the completion of the
Hoosier Heartland Highway, Site Location Partnership was the logical choice to assist our organization.
We’ve been able to pinpoint our efforts on corporate site selectors and companies well-suited to do
business in Carroll County from manufacturing and food processing industry sectors. The Carroll County
Economic Development Corporation is very pleased and optimistic of our partnership with SLP. We look
forward to a long and successful working relationship.
Laura Walls, Executive Director
Carroll County Economic Development Corporation
Delphi, IN

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Sean Stockard, CEcD, President/CEO
Economic Development Alliance for Brazoria County
Angleton, TX

"
"
"
"

Working with Site Location Partnership has provided us with a valuable opportunity to strengthen our
targeted marketing strategy and maximize our investment. The team at SLP works directly with our staff to
achieve the highest level of support for our business attraction initiatives. In dealing with other site
selection and economic development consulting firms, we have not received the professional services,
expertise and guidance that we have from SLP. We look forward to continuing this very productive working
relationship.
Cinda Kelley, Executive Director
Hendricks County Economic Development Partnership
Avon, IN

"
"
"
"

We have found Site Location Partnership to be a cost effective and efficient partner in expanding our business
recruitment efforts. With limited resources, it has been imperative to find new avenues to access corporate
location projects across the country. SLP’s expertise has provided us several opportunities with great
exposure to growing businesses and other site consulting firms. With SLP's assistance, we have developed a
much more focused approach to our target industries.
Gary Marks, CEcD, Executive Director
Prescott Valley Economic Development Foundation
Prescott Valley, AZ

You have done a phenomenal job of getting us in front of quality prospects and well-known site selectors in
the industry. These meetings will undoubtedly benefit us in the long term. Economic development is all
about contacts and relationships, and it takes considerable time and effort to make these happen. Keep up
the great work!

Arnie Frankel, CEcD, Manager
Southwestern Electric Power Company
Shreveport, LA

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is less than what we used to pay for print advertising.
Rob O’Brian, CEcD, President
Joplin Area Chamber of Commerce
Joplin, MO

"
"
"
"

Economic Development Practice References
Adam Gawarecki
Denton Chamber of Commerce
Denton, TX
940-382-7151
[email protected]

Ron Tolley, CEcD
Liberty County Development Authority
Hinesville, GA
912-368-6470
[email protected]

Brian Anderson
Wabash Valley Power Association
Indianapolis, IN
317-481-2844
[email protected]

Roger Feagley
Sulphur Springs EDC
Sulphur Springs, TX
903-439-0101
[email protected]

Matt Matayoshi
Lewis EDC
Chehalis, WA
360-748-0114
[email protected]

Shawn Hershberger
City of Winchester
Winchester, VA
301-722-7577
[email protected]

Amanda Nobles, CEcD
Kilgore EDC
Kilgore, TX
903-983-3522
[email protected]

Helene Caseltine, CEcD
Indian River County Chamber of Commerce
Vero Beach, FL
772-567-3491, ext. 121
[email protected]

Kevin Kieft, CEcD
Lake Wales Area Chamber of Commerce
Lake Wales, FL
863-676-3445
[email protected]

Rod Crider, CEcD
Rowan EDC
Salisbury, NC
704-637-5526
[email protected]

Danny Wilson
Virginia's First
Radford, VA
540-230-1776
[email protected]

Jean Riemenschneider
Bastrop EDC
Bastrop, TX
512-303-9700
[email protected]

Tom Long
San Antonio EDF
San Antonio, TX
210-802-4901
[email protected]

Brent Painter
City of Strongsville
Strongsville, OH
440-580-3118
[email protected]

Dan Evers
Clinton County Port Authority
Wilmington, OH
937-655-7007
[email protected]

Martyn Johnson
Beaufort County EDC
Washington, NC
252-946-3970
[email protected]

Site Location Partnership (SLP)
6021 Morriss Road, Ste. 107
Flower Mound, TX 75028
Phone: 972-874-SITE (7483) | Fax: 972-692-0384

www.sitelocationpartnership.com

Agenda Item: 5E

Request for Action
TO:
THROUGH:
FROM:
MEETING DATE:
SUBJECT:

Faribault EDA
Deanna Kuennen, Director
Samantha Markman, Coordinator
February 18, 2021
Economic Development Website Review

BACKGROUND:
The website is an important tool for businesses and site selectors evaluating different communities.
The type of information they look for, and how that information is presented has changed over the
years. In addition, COVID-19 has amplified the importance of the website and how we use it. Staff
has been continually refining the economic development pages on the City’s website – to ensure the
information site selectors and businesses seek is readily available.
Staff will provide a brief walk-through of the current website and share plans and ideas for how Staff
will continue to buildout the pages with the information that is relevant, timely, and on-point with what
we know and understand is important to those who access this resource as part of the site selection
and evaluation process.

REQUESTED ACTION:
No action required.